Responsibilities• Define and execute a digital strategy aligned with business objectives.• Oversee and enhance the functionality and performance of digital platforms for an effective omnichannel experience.• Collaborate in the design of intuitive interfaces, continuously improving user experience through testing and analysis.• Conduct usability studies and tests to understand user needs and guide design decisions.• Negotiate and oversee technology suppliers to ensure quality and cost optimization.• Develop and monitor the budget for digital projects, maximizing resource use and controlling ROI.• Ensure that digital initiatives generate measurable value and report on resource usage.• Lead and motivate design, UX, and development teams toward the goals of the digital strategy.• Establish clear goals and provide feedback for the professional growth of the team.• Foster a collaborative and innovative environment that supports technological adaptation and continuous growth.Achievements• Increased digital sales by 150% following the launch of the new Public Portal of the Bank.• Grew followers, interactions, and engagement on social media by 60% through a digital content strategy.• Improved the NPS of digital channels, achieving a significant increase in user satisfaction.• Optimized digital platforms, raising the conversion rate by 45% and reducing load times by 80%.• Redesigned the user interface, improving the NPS by 20 points and user retention by 25%.• Conducted quarterly usability tests, reducing usability issues by 40%.• Negotiated with suppliers, achieving a 15% cost reduction and improving service quality by 35%.