Lina Obregón Urdaneta (She/Her) Email and Phone Number
Mexico City, CDMX, MX
Lina Obregón Urdaneta (She/Her)'s Location
Mexico City Metropolitan Area, Mexico
Lina Obregón Urdaneta (She/Her)'s Contact Details
Lina Obregón Urdaneta (She/Her) work email
- Valid
Lina Obregón Urdaneta (She/Her) personal email
- Valid
About Lina Obregón Urdaneta (She/Her)
I have over 18 years of experience creating storytelling strategies, through public relations actions, content generation and social media.I have worked with all types of companies: large corporations like Google, Uber, Softbank, Volaris and Renault; startups like Viajala and Cornershop; scale-ups as Kushki and Yalo; and even organizations like the Mexican Association of Online Sales (AMVO).My main focus is on the verticals of e-commerce, technology, fintech, B2B and massive consumption services & goods. I have a deep knowledge of the Latin American market, after developing communication strategies in Mexico, Colombia, Chile, Costa Rica, Puerto Rico, Panama and Ecuador.As an External Communications Consultant, I work with my customers to identify their communication needs and develop the strategy and tactics that they need. This can be the creation and execution of a Comms strategy or the development of key messages, blog posts, a media tour or providing effective communication training for their C Level executives, sales teams or spokespersons.
Lina Obregón Urdaneta (She/Her)'s Current Company Details
Lina Obregón Urdaneta, Contando Tu Historia
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Independent Consultant
Mexico City, CDMX, MX
- Website:
- miranda-partners.com
- Employees:
- 25
Lina Obregón Urdaneta (She/Her) Work Experience Details
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Independent ConsultantLina Obregón Urdaneta, Contando Tu HistoriaMexico City, Cdmx, Mx
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Senior AdvisorMiranda Partners Oct 2024 - Present
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Independent ConsultantLina Obregón Urdaneta, Contando Tu Historia Mar 2020 - PresentMexico City Metropolitan AreaAs an external consultant I work closely with different clients, adapting to their communication needs, either creating and/or executing a communication strategy, developing contents or giving guidance to support their sales, marketing and awareness efforts. I've worked with companies like SoftBank, Yalo, Eva Center, FIMER, W1N the Moment, ESPL, Quantum Talent and Mercado Libre, on different capacities.I have provided Media Trainings to C level executives from AT&T, Hyundai and DiDi, giving them knowledge on how the media works, how to create talking points and practical abilities for different interview scenarios.
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Pr Manager North LatamKushki Aug 2023 - Nov 2023As PR Manager for Kushki, a payment paytech, I was in charge of the positioning and external communication strategy. This includes all public relations activities, as well as the paid content strategy.Among the main results of my work are:• 210% increase of the T1 coverage of Kushki for the markets I was in charge in 2023 vs 2022• Led the strategy and execution of the Billpocket acquisition announcement for Mexico and the United States, with an ROI of $250K USD• Led and developed the strategy for the announcement of Kushki as an acquirer for Mexico and Chile, with an ROI of $50K USD and the record for the most publications in Chile in the company’s history. -
Pr Manager México, Cca Y ChileKushki Jul 2022 - Jul 2023
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Content & Communications ManagerYalo Feb 2021 - Apr 2022As Communication and Content Manager at Yalo, the leading conversational commerce platform in emerging markets, I've worked to continue positioning the company in the thought leadership category, by coordinating the strategy to develop amazing content, as well as external and internal communications. I lead the communication strategy for Mexico, Brazil, Colombia, Peru and Chile. Among the main results of my work are: * I've led the global communication strategy for the announcements of 2 investment rounds, superseding $2 Million dollars in ROI for each * Development and execution of a social media strategy focused on LinkedIn. In 18 months, we increased 930% our followers and for the last 6 months we've had an average engagement rate of 4.25%* Coordination of PR and Content Generation agencies in Colombia, Peru, Brazil, Chile and Mexico -
External ConsultantYalo Aug 2020 - Jan 2021I was in charge of creating the communication strategy for Yalo's series B, with a ROI of over $2 million dollars and publications on T1 outlets in Mexico, Brazil, Colombia, India and the United States. I created the company's 2021 Conversational Commerce status report.
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Public Relations And Content Marketing Director For North Latam At ViajalaViajala Feb 2020 - Apr 2020Mexico City Area, MexicoIn charge of the communication strategy for Mexico, Colombia, Perú and Ecuador, focusing on the knowledge Viajala has of the travelers of each country as well as from a regional point of view. Creation of reports and analysis of travel trends, the industry and current topics. Communication strategy for the coronavirus crisis. -
Senior Pr Manager MéxicoViajala Aug 2018 - Feb 2020Mexico City Area, MexicoPR Lead for Viajala, one of the most important metasearch engines for the travel industry in LatinAmerica. I developed the strategy for the introduction and awareness strategy for Mexico, going from practically zero brand coverage to an average of 40 media publications, 10 on Tier 1 outlets. Also, Viajala know is regularly organically mention by Tier 1 outlets like El Universal, Milenio, Reforma, Excélsior and Forbes.
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Directora De Cuentas Digitales, Turismo Y Nuevos NegociosEureka&Co. Oct 2016 - Jul 2018I lead the Digital, Tourism & New Business division at Eureka & Co, I oversee digital strategies for clients like Las Vegas Convention and Visitor Authority, Orangetheory Fitness, Nokia Mobile, HMD, Google Play, Hot Sale, Asociación Mexicana de Venta Online and Cornershop. I’m also in charge of coordinating the proposals created for new clients. One of my goals is to go beyond the traditional outlets that cover each brand and boost their narrative potential, developing storytelling actions for their outlets, influencers and even digital actions that traditionally wouldn't cover their stories. For example, for the city of Las Vegas I have been in charge of a strategy that aims to go beyond the tourism and life&style outlets; developing narratives for sports, women, gourmet, music and other types of outlets. -
Directora De Cuentas De ConsumoEureka And Co. Sep 2015 - Oct 2016Mexico City Area, MexicoManaging the Retail and Consumer team at the agency that groups brands like Uber, Renault, Zurich, 54D, Google for Work and Terra; leading the implementation of the strategies for each client; participation on the new business activities at the agency and overseeing administrative matters of the accounts.
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Directora De CuentaEureka And Co Jun 2014 - Sep 2015MéxicoAccount director for Google Mexico, Central America and The Caribbean. Development and coordination of the execution of communication strategies.
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Asociada JuniorGuerra Castellanos Y Asociados Feb 2012 - Jun 2014Ciudad De México Y Alrededores, MéxicoDevelopment and coordination of the execution of communication strategies for diverse companies such as Microsoft, Monsanto, Kansas City Southern Mexico, Amespre, Concanaco-Servytur, Volaris and First Cash. Daily relation with the clients. Team coordinator. Preparation and realization of media training for spokespersons. Preparation and realization of crisis management and strategic negotiation courses. Research activities to establish political scenarios, analysis of political current events. Contact with technology, agricultural, education, business, social responsibility and transportation media. -
Ejecutiva Senior De CuentaGuerra Castellanos Y Asociados Oct 2011 - Apr 2012Mexico City Area, MexicoDevelopment and execution of communication strategies for diverse companies such as Microsoft, Monsanto Mexico, Monsanto LAN, Kansas City Southern Mexico and First Cash. Coordination of corporate and public affairs accounts. Organization of events, press conferences, product launches, programs and initiatives. Preparation and realization of training sessions for spokespersons on crisis management, media contact and effective negotiation. Research activities to establish political scenarios, analysis of political current events. News analysis and media monitoring. Management of interviews and contact with technology, education, business, social responsibility and transportation media.
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Ejecutiva De CuentaGuerra Castellanos Y Asociaciados Oct 2009 - Oct 2011Development and execution of communication strategies for diverse companies such as Microsoft, Monsanto, Kansas City Southern Mexico and First Cash. Organization of events, press conferences, product launches, programs and initiatives. Preparation and realization of media training for spokespersons. Preparation and realization of crisis management and strategic negotiation courses. Research activities to establish political scenarios, analysis of political current events. News analysis and media monitoring. Management of interviews and contact with technology, education, business, social responsibility and transportation media.
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Writer, Researcher And Editorial Coordinator.Revista Mundo Negocios (Magazine) Jun 2007 - Dec 2007Research, writing pieces for the website lanota.com and Mundo Negocios Magazine. Coverage of press conferences and business events. Research for Libro Empresarial Platinum 2008 about brands and products of 1215 companies in Colombia.
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Writer, Researcher And Editorial CoordinatorMundo Negocios Magazine Jun 2007 - Dec 2007Research, writing pieces for the website lanota.com and Mundo Negocios Magazine. Coverage of press conferences and business events.Research for Libro Empresarial Platinum 2008 about brands and products of 1215 companies in Colombia.
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ConsultantGravitas Feb 2006 - Apr 2007Strategic Consulting and development, media monitoring, preparation for Media Training. Qualitative and quantitative statistical analysis for different clients in the public and private sectors. Specifically in Public Affairs, political feasibility analysis and investigations. Constant support to the Media Vice presidency, writing Press releases, organizing press conferences and doing media analysis.
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Primary English TeacherRyan School Faridabad, India Oct 2004 - Jan 2005English teacher for primary students in one of the most prestigious schools of India. Improvement of the pronunciation, knowledge of the English lenguage and Anglo-Saxon cultural elements. Increase knowledge and awareness of the students and teachers about Colombia.
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InternRcn Tv Jul 2002 - Dec 2002Intern for the International Segment in the evening and night broadcast. Job description and Achievements: Produce (write and edit) voice over pieces, daily review of international agencies wires, newspapers and other media. Presentation of international analysis and information to the International Segment Editor.
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Research AssistantPrivate Jan 1993 - Jan 2001Private assistant for the thesis of Doctoral Candidate Pilar Marulanda. Job description and Achievements: Research Assistant for the doctoral thesis of Pilar Marulanda based on the construction of drug policy between Colombia and the United States. Research and analysis of drug policy of the government of Bill Clinton; . Presentation of an analytical report about the drug policy of the government of Clinton, which helped achieve one of the chapters of the dissertation.
Lina Obregón Urdaneta (She/Her) Skills
Writing
Crisis Communications
Social Media
Public Speaking
Press Releases
Media Relations
Blogging
Digital Media
Corporate Communications
English
Media Relations Training
Strategic Planning
Strategy
Editorial
New Media
Executive Media Training
Marketing
Social Networking
Crisis Management
Editing
Journalism
Public Affairs
Management
Public Relations
Strategic Communications
Politics
Government Relations
Marketing Communications
Research
Analysis
Spanish
Lina Obregón Urdaneta (She/Her) Education Details
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Instituto Tecnológico Y De Estudios Superiores De MonterreyPolitical Analysis And Media -
Universidad De Los AndesJournalism
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Universidad De Los AndesPolticial Science
Frequently Asked Questions about Lina Obregón Urdaneta (She/Her)
What company does Lina Obregón Urdaneta (She/Her) work for?
Lina Obregón Urdaneta (She/Her) works for Lina Obregón Urdaneta, Contando Tu Historia
What is Lina Obregón Urdaneta (She/Her)'s role at the current company?
Lina Obregón Urdaneta (She/Her)'s current role is Independent Consultant.
What is Lina Obregón Urdaneta (She/Her)'s email address?
Lina Obregón Urdaneta (She/Her)'s email address is li****@****alo.com
What schools did Lina Obregón Urdaneta (She/Her) attend?
Lina Obregón Urdaneta (She/Her) attended Instituto Tecnológico Y De Estudios Superiores De Monterrey, Universidad De Los Andes, Universidad De Los Andes, Universidad Iberoamericana, Ciudad De México.
What skills is Lina Obregón Urdaneta (She/Her) known for?
Lina Obregón Urdaneta (She/Her) has skills like Writing, Crisis Communications, Social Media, Public Speaking, Press Releases, Media Relations, Blogging, Digital Media, Corporate Communications, English, Media Relations Training, Strategic Planning.
Who are Lina Obregón Urdaneta (She/Her)'s colleagues?
Lina Obregón Urdaneta (She/Her)'s colleagues are Paty De La Mora, Saúl Sánchez Lovera, Ana Carmen Martínez Cubillas, Karla Ruiz Argáiz, Maybellin Bautista Barroso, Gilberto García, Ignacio Santos Martín.
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