Celine Linarte Email & Phone Number

Greater Los Angeles Area

Strategize and manage all social media channels including Facebook, Instagram, and Twitter for Yelp Los Angeles.Provide weekly updates of social media analytics including impressions, reach, engagement, etc. Coordinate partner collaborations from execution to wrap up report. Create weekly Instagram campaigns targeted on bringing social traffic to the Yelp website such as Check in Tuesdays, Hot and New Sundays, and Happy Hour Thursdays. Grew following of Instagram from 20k to 90k+ and increased weekly impressions to over 200,000+.Send weekly newsletter email featuring different themes to the greater Los Angeles area. Visualize, execute, and host community outreach and sponsored events for the Yelp community and Yelp Elite.

Irvine

Identified and introduced brands with potential to become a great franchise-able model by analyzing economics and business operations with a unit economic model. Fostered relationships with qualified concepts in leading them through the process of the signing on with the company.Met with various business owners and helped coordinate franchise support for the upcoming change. Worked closely with brands in preparation for franchising such as completing the Franchise Disclosure Document and becoming an international franchisor.

Universal City, Ca

Executed 10-week social marketing campaign and created all creative assets and copy for The Green Inferno resulting in a 7% increase of fans as well as a total of 4.4 million organic impressions with 200,755 engaged users from Facebook posts.Led creative agency One+K on social media campaigns for project management, weekly calls, constant updates, and daily postings.Worked on the owned media team in handling assets on our website, Youtube, and analyzing sales & clicks.Assisted in marketing campaigns such as Back to the Future 30th Anniversary, Minions, and Pitch Perfect 2.Updated benchmark analytic reports on organic impressions, engagements, content views, fan growth, and KPI’s.Formulated & posted daily content on Universal Studios Entertainment Facebook, Instagram, Twitter, Youtube, & Tumblr.Developed new ideas and strategies for the Blu-ray campaign release for our Symphony partners and various movie titles.

Burbank, Ca

Researched & monitored different network competitive marketing and strategized plan of action for their programming.Maintained and updated social media platforms including Pinterest, Twitter, Instagram, Tumblr, and Facebook. Worked with pro-social organizations and synergy to cross promote services and other shows. Optimized and interacted with fans on social platforms including live tweeting.Created a short form video analysis deck studying and researching competitive networks across all online platforms. Analyzed current market research trends and compiled information to compare growth of television viewers in different networks.

Glendale

Managed the 7 day planner by researching events, updating all platforms weekly, and interacting with various orgs.Coordinated, planned, and promoted community events such as Spark of Love and Day of Learning.Organized and sent information for all potential sponsorship opportunities.Provided administrative support in the public affairs department including answering and screening calls, copying and faxing, incoming and outgoing mail, and coordinating multiple projects simultaneously.Branded and marketed the company to the community residents.Assisted on set of shoots with talent and production.

Responsible for creating all the new content including the corresponding images. Managed multiple social media platforms such as Facebook, Instagram, Twitter, Pinterest, Yelp, and more.Created, researched, and strategized new content and products for clientele in the restaurant/beauty industry.Developed marketing strategies for restaurants such as Golden Spoon, 85 Degrees Bakery, Din Tai Fung, King Taco, Ten Rens, !Ice Cream Lab, Jazz Cat, Zacky Farms, and more.

Helped create the new marketing plan for LaSalle IPA to new physicians wanting to join their network.Co-created new recruitment “on-boarding” process for new physicians.Improved employee and community morale and productivity via initiatives such as staff Dodger Night, Kids Wish Program, and the Dan Hernandez Fish Derby.

Greater Los Angeles Area

Attended non-profit charity events, gave advice to children and young adults on being a woman in todays’ business world, and volunteered for local communities in the Los Angeles area. Was an ambassador for Chinese American people in China overseas and discussed political events with various government officials from China and Hong Kong. Debated current political concerns with U.S. government agents and helped improve communication among diverse communities.Received an award from the County of Los Angeles Supervisors, the cities of LA, Rosemead, Monterey Park, and Walnut for being the official spokesperson in the Chinese community and the official ambassador for Chinatown.

Greater Los Angeles Area

Managed and branded the college Facebook pages and moderated giveaways.Posted social content on Facebook to promote future events.

Master Of Arts (M.A.), Communication Management

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: Chi Delta Theta Treasurer, Public Relations, and Alumni

Associate'S Degree

Activities and Societies: Honor Society