- Drive and execute brand and marketing campaigns online in coordination with the design team. Monitor their impact through different marketing automation tools.- Manage COPE’s brand, increase brand awareness, communication of key messages and promote a positive reputation through various communication channels, including websites, social media, press coverage and print. - Monitor the current landscape of disaster risk reduction non-for-profit initiatives and activities to fine-tune… Show more - Drive and execute brand and marketing campaigns online in coordination with the design team. Monitor their impact through different marketing automation tools.- Manage COPE’s brand, increase brand awareness, communication of key messages and promote a positive reputation through various communication channels, including websites, social media, press coverage and print. - Monitor the current landscape of disaster risk reduction non-for-profit initiatives and activities to fine-tune COPE’s marketing plan.- Identify improvement opportunities across channels.- Develop and execute marketing plans and strategies in support of COPE’s primary objectives.- Build new and strengthen relationships with stakeholders. - Research new opportunities of dissemination with potential stakeholders and public and private institutions.- Support the development and process of new book titles in the COPE series from the communication perspective. - Develop funding proposals and applications of grants to secure funding for dissemination projects.- Write and distribute press releases.- Develop and maintain relationships with key members of the media.- Respond to media inquiries and interview requests.- Manage, coordinate, and oversee strategic tasks including book launches, panel discussions, and other events.- Plan and implement PR campaigns and strategies to leverage media coverage including writing press releases and liaising with the local and national press. Show less

- Drive and execute online seasonal brand campaigns and initiatives. - Manage brand image, create a content strategy, and establish a work schedule across all touchpoints (email, social media: Instagram, Facebook, etc. Webpage) - Stay connected with relevant consumer, competitor, and influencer landscape.- Plan and create marketing campaigns in coordination with the design and sales team. Monitor the impact of these campaigns through different marketing automation tools.-… Show more - Drive and execute online seasonal brand campaigns and initiatives. - Manage brand image, create a content strategy, and establish a work schedule across all touchpoints (email, social media: Instagram, Facebook, etc. Webpage) - Stay connected with relevant consumer, competitor, and influencer landscape.- Plan and create marketing campaigns in coordination with the design and sales team. Monitor the impact of these campaigns through different marketing automation tools.- Collaborate with P3/MMX’s teams to develop marketing collateral material such including presentations, brochures, video content, website updates, etc.- Identify improvement opportunities across channels.- Increase brand awareness through the website and social media channels, create buzz, and generate desirability of the MMX brand.- Define and implement SEO/SEM strategy.- Collaborate with the P3/MMX’s teams to ensure the content and messages developed for the digital campaigns meet brand and product propositions.- Research new product opportunities and design trends in potential markets.- Conceptualize and produce online and offline collateral material for marketing purposes, including original campaigns, direct mail, brochures, print and banner ads, product sheets, and PowerPoint presentations.- Monitor ongoing campaigns and undertake a detailed analysis of marketing trends to ensure the specific needs of our targets. Show less

Provided marketing and brand consultancy to different international clients. Developed proposals and projects in the areas of Marketing Strategies, Visual Communication, Merchandising, Illustration, and Editorial. Among the clients I have worked with are:Scott Wilkins Author, currently working on the illustration of a Children's book, HKHigher School of Economics – Moscow, RussiaUniversity of California - Berkeley, United StatesAl Ansari Exchange – Dubai, United Arab… Show more Provided marketing and brand consultancy to different international clients. Developed proposals and projects in the areas of Marketing Strategies, Visual Communication, Merchandising, Illustration, and Editorial. Among the clients I have worked with are:Scott Wilkins Author, currently working on the illustration of a Children's book, HKHigher School of Economics – Moscow, RussiaUniversity of California - Berkeley, United StatesAl Ansari Exchange – Dubai, United Arab EmiratesHealth Concepts – Dubai, United Arab EmiratesNortheast Ohio Healing Arts Alliance – Akron, Ohio, United StatesBeverly Women's Clinic – Los Angeles, United StatesHolistic for Children - Los Ángeles and LondonXtremas Foundation - Costa RicaTaller de Edición – Medellín, ColombiaPANACA – ColombiaTermales San Vicente – Pereira, ColombiaLa Hondura – Medellín, Colombia Show less

Pictoresca Design is a small business that started its online venture in the year 2014in Dubai, UAE. Pictoresca Design offers fully customizable products, illustrated handmade gifts and décor pieces: cushions, hand-painted mugs, and stationery.Pictoresca Design is a brand that participates in artist’s pop-up markets in Dubai and Hong Kong. This line of products is currently on sale at different online platforms in Dubai, Hong Kong, and Colombia.Creating Pictoresca Design allowed me… Show more Pictoresca Design is a small business that started its online venture in the year 2014in Dubai, UAE. Pictoresca Design offers fully customizable products, illustrated handmade gifts and décor pieces: cushions, hand-painted mugs, and stationery.Pictoresca Design is a brand that participates in artist’s pop-up markets in Dubai and Hong Kong. This line of products is currently on sale at different online platforms in Dubai, Hong Kong, and Colombia.Creating Pictoresca Design allowed me to strengthen skills such as brand supervision, run online marketing activities through social media, coordination, and time management. Among the daily responsibilities in Pictoresca Design are the continuousassessment of the brand strategy, illustration, product development, pricing, product launch, competitor and customer analysis and budget management with a focus on reliable results. By having strong communication skills with providers and clients, Pictoresca Design to has built lasting customer relationships in the countries where the brand is present.A compilation of the work made for Pictoresca Design is available in the following linkhttps://www.linasuarez.info/project08, or its corresponding social media profiles onInstagram and Facebook: @pictorescadesign Show less

Constructed creative strategies in different online and offline channels to reach outclients. Provided brand consultancy and management, as well as developed variousdesign projects for Caffeine clients and their audiences, such as leaflets, posters,cards, merchandising, among others.

Liaised with over 150 artist and speakers, managed their online profiles, and fulfilledlogistic needs for their corresponding exhibitions and presentations. Coordinated dailytasks between more than 200 students and volunteers to provide support to theexhibition leaders and coordinators. Among the outputs of this position is acoordination plan that contained a detailed timeline of tasks, roles, and resourcesVolunteering accessible to the organization. The success of this plan… Show more Liaised with over 150 artist and speakers, managed their online profiles, and fulfilledlogistic needs for their corresponding exhibitions and presentations. Coordinated dailytasks between more than 200 students and volunteers to provide support to theexhibition leaders and coordinators. Among the outputs of this position is acoordination plan that contained a detailed timeline of tasks, roles, and resourcesVolunteering accessible to the organization. The success of this plan was in part, in the timelycoordination of the volunteers, the identification of possible challenges, issues, andtheir corresponding solutions, as well as a close collaboration with other teams andleaders of the event. Show less

Oversaw the communication and design needs of the theme park after transitioningfrom an external brand management agency into an in-house office.Managed strategic planning, directed photographic productions, crafted advertising,and social media online campaigns. Along with this, I also created illustrations,developed a signage system, coordinated material productions with providers, andworked closely with the marketing department to develop new marketing tactics andbrand… Show more Oversaw the communication and design needs of the theme park after transitioningfrom an external brand management agency into an in-house office.Managed strategic planning, directed photographic productions, crafted advertising,and social media online campaigns. Along with this, I also created illustrations,developed a signage system, coordinated material productions with providers, andworked closely with the marketing department to develop new marketing tactics andbrand activations. Show less

Directed the production team, expanded the client database and product line portfolio.Conducted research and designed collections for their clients.

Researched and applied new trends to the company's portfolio. Developed designs fordifferent fashion brands in the South American market like Ralph Lauren,Marithé+Francois Girbaud, and Tennis Colombia.