Lina Hernandez Email & Phone Number

Minneapolis, Minnesota, United States

• Execute and manage paid search campaign from start to finish, increasing website visibility based on KPI’s• Leverage insights to provide feedback on layout, design, and logo for the brand website • Implement marketing strategy while creating and gathering digital content for website design and social media• Utilize Google Ads and analytics to enhance search engine optimization strategies, increasing market visibility• Utilize Microsoft Word, Excel, Powerpoint, and Publisher to improve website and provide feedback

Minneapolis, Minnesota, United States

• Foster an open and comfortable environment for historically underrepresented groups in Business, including first year, first generation college students at the Carlson School of Management • Serve as a liaison between students and University of Minnesota resources and faculty• Attend weekly leadership meetings with THRIVE board members to create and discuss plans, reflect on events, and maximize student engagement• Mailbox management in charge of organizing and maintaining group email inbox; consists of sending out mass emails, responding to inquiries, and escalating urgent emails to supervisors• Track mentee meetings on Excel and personal office hours on APLUS and Google calendar• Spearhead implementation of planned events and send out calendar invites to community members• Set up conference rooms for events, arranging chairs and tables, setting up power points for presentations, troubleshooting audio and visual issues that might arise• Assist in creating new events based on community feedback resulting in future recurring signature events

Bachelor'S Degree, Marketing

Education record