Lina Yang

Lina Yang Email and Phone Number

Founder and Futurist at Inxy Studio @
Lina Yang's Location
Mountville, Pennsylvania, United States, United States
Lina Yang's Contact Details
About Lina Yang

Lina Yang is a Founder and Futurist at Inxy Studio at inxy studio. She possess expertise in customer insight, strategy, brand management, market research, integrated marketing and 17 more skills.

Lina Yang's Current Company Details
inxy studio

Inxy Studio

Founder and Futurist at Inxy Studio
Lina Yang Work Experience Details
  • Inxy Studio
    Founder & Futurist
    Inxy Studio Apr 2017 - Present
    Hershey, Pa
    Lina Yang is the Founder and Futurist of Inxy Studio, formed to think, innovate, and problem solve with future forces in mind.
  • The Hershey Company
    Director, Futurist, Advanced Technology & Foresight Lab
    The Hershey Company Jan 2014 - Apr 2017
    Hershey, Pa/Palo Alto, Ca
    Lina combined strategic foresight and emerging technologies to proactively develop opportunities and prototypes to help create a preferred future for The Hershey Company. Lina led the partnership with the University of Pennsylvania’s new Pennovation Works where The Hershey Company is the founding corporate partner. Lina also has vast experience with the global startup ecosystem and disruptive communities, including Singularity University and the X Prize.
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  • The Hershey Company
    Director, Strategic Foresight
    The Hershey Company Jan 2011 - Dec 2013
    The Big AHA: 1) Employing foresight and futures work may be the key to gaining competitive advantage in today’s volatile and uncertain marketplace. 2) Creating and sustaining a new function within an organization is a bit like raising a child – the highs are higher, the lows are lower, particularly when the function isn’t perceived to keep the lights on on an everyday basis. 3) Wow, do I have the crazy ability to synthesize a tremendous amount of complex information and then communicate it in a very simple and understandable way.
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  • The Hershey Company
    Sr. Insights Manager, International Innovation
    The Hershey Company Apr 2010 - Dec 2010
    The Big AHA: Any gains in inexpensive research globally is offset by the time and patience required. Led $1.1M in global research to develop innovation pipelines in India, China, and Mexico that exceeded 2010 and 2011 strategy plans. Subsequent launch of Smooth Bubbles product in Mexico also exceeded plan significantly.
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  • The Hershey Company
    Sr. Insights Manager, Reese'S & Variety Franchises
    The Hershey Company Jan 2008 - Apr 2010
    The Big AHA: 1) Collaborative strategic partnership is key to growing a brand so large that the growth alone would have been HERSHEY’S® 5th largest brand. This was achieved because the entire team had an unrelenting passion for uncovering consumer needs and trusted my ability to develop a comprehensive research plan that would creatively get critical insights. REESE’S® Minis was born out of that passion, and it exceeded plan significantly. It still remains one of the most successful launches in recent history. Ask what daring ethnography was done to get to this insight! And then repeat. Also a strategic partner for the KIT KAT® Brand, the team identified unique positioning and translated into tactical elements of the brand’s strategic plans that resulted in tremendous growth. 2) Teach and develop those around you and everyone benefits. Wrote whitepapers on Media Guidelines and Concept Writing, which evolved into training sessions for marketers and new researchers.
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  • The Hershey Company
    Brand Manager, Cacao Reserve By Hershey'S
    The Hershey Company May 2006 - Jan 2008
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  • Lancaster Sunday News
    Food Critic
    Lancaster Sunday News Mar 2008 - Apr 2010
    Lancaster, Pa
    "No Reservations" was a bi-weekly food critiquing column in the Lancaster Sunday Newspaper. Ah, for the love of food and culture!!
  • Johnson & Johnson Consumer Products Company
    Product Director, Johnson'S Adult Body Line
    Johnson & Johnson Consumer Products Company Jan 2005 - May 2006
  • Johnson & Johnson
    Assistant Product Director
    Johnson & Johnson Aug 2001 - Dec 2004
    Liquid Band-Aid BrandBand-Aid BrandJohnson's Kids
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  • General Mills
    Financial Analyst
    General Mills Sep 1995 - May 1999
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Lina Yang Skills

Customer Insight Strategy Brand Management Market Research Integrated Marketing Consumer Products Marketing Strategy Competitive Analysis Analytics Brand Architecture Strategic Planning Foresight Cross Functional Team Leadership Marketing Research Consumer Insight Product Innovation Brand Equity Shopper Marketing Segmentation Nielsen Fmcg Innovation

Lina Yang Education Details

Frequently Asked Questions about Lina Yang

What company does Lina Yang work for?

Lina Yang works for Inxy Studio

What is Lina Yang's role at the current company?

Lina Yang's current role is Founder and Futurist at Inxy Studio.

What is Lina Yang's email address?

Lina Yang's email address is lb****@****eys.com

What is Lina Yang's direct phone number?

Lina Yang's direct phone number is +171753*****

What schools did Lina Yang attend?

Lina Yang attended University Of Michigan - Stephen M. Ross School Of Business, University Of Illinois At Urbana-Champaign - College Of Business.

What skills is Lina Yang known for?

Lina Yang has skills like Customer Insight, Strategy, Brand Management, Market Research, Integrated Marketing, Consumer Products, Marketing Strategy, Competitive Analysis, Analytics, Brand Architecture, Strategic Planning, Foresight.

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