Retail | Digital | Event | CRM

- Lead Uber China Growth communication strategy, campaign planning, activation, and build insights- Work closely with internal creative partners, creative agencies, PM/MM to develop marketing communications - Obtain market intelligence through qualitative and quantitive research and leverage to identify Uber opportunity/ competitive edge in China

- Leverage market intelligence and consumer insights to develop core messaging frameworks, positioning, and campaign strategies for Samsung Mobile- Design and drive research processes and trends reports to inspire and inform marketing communications

- Responsible for creative strategy and brand planning for Apple (iPhone, iPad, Mac)- Dig out consumer insights, monitor and analysis trends in technology and culture; study competitor landscape and identify local opportunities in digital + other media channels to make recommendation on Apple’s communication plan- Lead qualitative research projects (focus group, ethnography, online community etc.) on brand, tech 
usages + youth lives. Brought insights to life through videos + immersion rooms to inspire creative work

- Strategic planning for Volkswagen imported cars including new model positioning and campaign strategy for model launches; Day to day responsibilities include developing fresh and innovative in- sights, brief development and creative inspiration- Participate in new business pitches providing primary and secondary research, brand analysis, and creative and strategic thinking

- Help develop briefs for Procter&Gamble Brands such as Pampers, Olay, and Covergirl - Develop competitive analysis presentations on several Walmart initiatives - Analyze trends in social shopping and presented a POV on social commerce

- Campaign manager for Sina.com (the largest infotainment web portal in China)- Develop digital strategy and social media initiatives for a national collegiate basketball promotion in 6 provinces & 36 campuses across China