Christina Lin Email & Phone Number

Singapore

Community for APAC based, globally minded business women to connect and lead together. Through 3 pillars - insightful content, curated events, corporate partnerships - CAREhER supports these intelligent business women to lead fearlessly.

Singapore

10-year Facebook experience with strong career progression in scope and leadership roles across operations, sales, and product marketing in the US, Tokyo, and Singapore, particularly in spearheading new business and product growth strategies.Translated business needs and opportunities to product priorities with extensive cross-functional stakeholder management in driving difficult alignment• Product <> sales teams: Identified communications gaps and implemented launch procedure to reduce thrash while increasing communication efficiency

Menlo Park, California, United States

Business leader landing product impact as well: Jobs on Facebook, a 0 to 1 product development followed by launch & growth with global adoption; Jobs was included in Q3’18 Facebook earnings, announcing 1 million hires and elevating product to Facebook Inc-level importance and a critical SMB initiative. Key contributions:• Product Strategy: Ran audience segmentation to define target segment and competitive positioning to inform feature prioritization• Go-to-Market Expert: Laid a clear global go-to-market strategy and staged series of launches in the 3-year span based on product readiness and market risks, including an integrated growth strategy• Won Power of Partnerships award in 2019 as a product marketer driving global Jobs product adoption with best-in-class cross-functional collaboration

Singapore

Built new business for Facebook in APAC• APAC SMB landing team to build the sales org in Singapore from 3 to 120 members within 4 years, establishing new functions to grow ads revenue at 1.4x global avg YoY growth rate• Greater China Market leadership: Built the GCR SMB team, recruiting 6 account managers and consistently drove 70%+ YoY revenue growth. Managed the high performing team with 90+ score on employee survey• A culture-builder: Represented APAC SMB in global taskforces. Sent to JP to stabilize JP SMB team during leadership vacuum and led to outperform APAC markets in solution attainment

Singapore

Tokyo, Japan

Singapore

Menlo Park, California, United States

Greater Los Angeles Area

• Corporate communications: drafting news release, media preparation questionnaire, internal newsletter, and success stories/people profiles• Most exciting: supported EY's major corporate branding re-launch

London, United Kingdom

Luxury & Fashion PR powerhouse in London - and the excitement and pressure that comes with it. Intern who supported many and any errands :)

Greater Los Angeles Area

• Produced prime-time news reports for North America's 600K Chinese audience• Most exciting: as an intern, followed an interview subject into ladies bathroom to convince and get the interview done, rushed back to station before deadline, and made the headline news that aired for the night

Master'S Degree, Communication Management

Japanese Language Program

Japanese Language Proficiency Test (JLPT): N2 certificate

Bachelor Of Arts, Public Relations

Activities and Societies: Chinese Student Association (External Vice President), Joint Education Project