Lincoln Graham-Lee work email
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Lincoln Graham-Lee personal email
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✅ Welcome to my LinkedIn profile:As a Brand and Creative Services Management Executive, I am driven by a passion for developing compelling brand strategies and executing innovative creative solutions that resonate with audiences and deliver measurable business results. With extensive experience in creative direction, digital strategy execution, and marketing leadership, I specialize in building powerful brands and leading high-impact marketing initiatives that elevate visibility, engagement, and growth.✅ Professional Experience:My career is marked by a focus on aligning creative vision with strategic business objectives, ensuring that brand messaging is consistent across all channels and platforms. I excel at driving digital strategies that enhance customer experiences, leading cross-functional teams, and developing creative solutions that not only captivate but also deliver ROI.✅ My Key Expertise:➤ Creative Direction: Proven ability to lead creative teams in the development of high-impact visual and digital content that aligns with brand identity. ➤ Digital Strategy Execution: Expertise in executing comprehensive digital marketing strategies that integrate social media, content marketing, and digital advertising. ➤ Marketing Leadership: Experienced in leading cross-functional marketing teams to develop and execute integrated marketing campaigns. Skilled in aligning marketing strategies with business objectives to drive brand awareness, customer engagement, and market share.✅ Personal Philosophy:I believe that powerful brand strategies and creative solutions are at the heart of any successful marketing initiative. My approach blends innovative thinking with data-driven decision-making to ensure that every creative effort aligns with the overall brand vision and drives measurable results.✅ Let's Connect:I am always eager to connect with fellow marketing and creative professionals, brand leaders, and industry experts. Whether it’s discussing industry trends, sharing insights, or exploring new opportunities for collaboration, I look forward to engaging with the LinkedIn community.#CreativeDirection #BrandStrategy #DigitalMarketing #MarketingLeadership #CreativeServices #BrandManagement #DigitalStrategy #MarketingCampaigns #ContentStrategy #CreativeInnovation #CustomerEngagement
Freelance
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FreelanceAtlanta, Ga, Us
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Full-Time ParentingCareer Break Apr 2024 - PresentAs a full-time parent of four lively kids and a few furry friends, I'm the Chief Chaos Coordinator and Happiness Engineer of our household. My role involves juggling snack requests, resolving toy disputes, and orchestrating bedtime routines with the precision of a maestro. I manage a mini-zoo, ensuring everyone from toddlers to pets gets the love and care they need. Whether it’s turning daily chaos into memorable adventures or transforming tears into laughter, I’m on a mission to make every day an epic, love-filled journey.
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Sr. Director, Creative And BrandSada, An Insight Company Jan 2024 - Mar 2024Los Angeles, California, UsFormulated comprehensive brand strategies aligned with company objectives, including solutions like infrastructure modernization, application development, cybersecurity, and data analytics. Ensured consistent brand messaging across all channels. Conducted market research to understand customer needs, trends, and the competitive landscape, using insights to craft customer-centric branding campaigns. Led an international creative team in developing innovative marketing campaigns, coordinating with departments to align creative outputs with strategic goals across sales collateral, events, websites, and video production. Fostered a collaborative team environment, providing regular feedback and growth opportunities.Major Contributions: • Key driver in expanding the marketing team to 45 members and establishing SADA as a best-in-class marketing leader in Google Cloud’s global partner ecosystem. • Scaled digital, social, and video operations during the COVID-19 pandemic, increasing web traffic by 400%. • Led award-winning campaigns, experiential projects, and video productions. • Developed an in-house campaign management process for remote work, achieving a rate of four campaigns per week—far exceeding the industry average of four per month. • Presented branding and creative strategies to internal stakeholders and partnered with senior leadership to ensure alignment with business objectives. • Introduced new tools and techniques, achieving operational excellence with industry-leading campaign velocity. Promoted innovation and excellence within the team. -
Sr. Director, Creative And Digital MarketingSada, An Insight Company May 2020 - Jan 2024Los Angeles, California, UsDirected, mentored, and managed a team of creative and digital marketing professionals. Maintained brand consistency and integrity across all marketing materials and channels. Supervised the creation of compelling visual content that engaged target audiences. Designed and executed comprehensive digital marketing strategies aligned with business objectives. Attained operational excellence by overseeing the planning, development, and deployment of creative marketing campaigns across diverse digital channels, including social media, email, web, and paid media. Coordinated with cross-functional teams to ensure integrated and effective marketing efforts.Major Contributions: • Successfully led the rebranding of SADA in partnership with a top-tier branding agency, where we collaboratively defined the brand identity and developed a comprehensive Brand Style Guide. • Spearheaded the execution of the rebranding across all marketing touchpoints, including the website, social media platforms, video content, and sales collateral, ensuring cohesive and impactful brand representation. • Monitored and assessed campaign performance metrics to refine marketing strategies and achieve key performance indicators (KPIs). Applied data-driven insights to enhance marketing effectiveness and make strategic decisions. • Optimized the marketing budget, ensuring resource allocation was efficient to maximize return on investment (ROI). Cultivated a collaborative and innovative work environment that stimulated creativity and fostered continuous innovation. • Collaborated closely with sales, product development, and other departments to synchronize marketing initiatives with overarching business goals.
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Digital Marketing ManagerSada, An Insight Company Oct 2018 - May 2020Los Angeles, California, UsLed the creation and execution of SADA's digital ecosystem, including strategy, UX design, and development. Integrated CRM and marketing automation tools to optimize lead nurturing and conversion processes. Recruited, trained, and managed a skilled digital marketing team. Promoted a collaborative and innovative work environment, emphasizing continuous learning and professional development. Deployed analytics tools to track the performance of digital marketing campaigns. Analyzed data to extract actionable insights, continuously refining strategies to improve ROI. Compiled detailed reports for senior management to demonstrate the impact of digital marketing efforts on business growth.Major Contributions: • Achieved a remarkable 400% increase in website traffic, driven by the successful execution of the rebranding strategy and enhanced digital presence. • Formulated and implemented a comprehensive digital marketing strategy aligned with SADA's business objectives. • Established a multi-channel approach that included SEO, SEM, content marketing, social media, email marketing, and PPC campaigns to boost brand awareness and lead generation. • Successfully elevated SADA's status as a leading Google Cloud partner through targeted digital marketing campaigns. Enhanced SADA's online visibility and reputation, significantly contributing to business growth and market leadership.
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Managing DirectorPerficient Apr 2017 - Sep 2018St Louis, Mo 63141, Mo, UsProvided strategic and creative direction to design and UX teams, promoting innovative problem-solving approaches. Ensured all creative outputs were user-centric, enhancing the overall patient and visitor experience. Reviewed and approved design concepts to ensure they met the highest standards of quality and effectiveness. Formulated and executed strategies to rejuvenate the hospital's brand and enhance the patient experience. Ensured all strategic decisions were informed by data and aligned with the hospital's mission and values. Mentored directors of strategy, content, and creative. Coordinated cross-functional teams to ensure cohesive and integrated project execution.Major Contributions: • Directed a multi-million dollar project to redesign and reposition a prominent Los Angeles hospital, successfully revitalizing a struggling initiative and meeting established objectives. • Introduced new methods to expedite challenging aspects of the project and collaborated with the client C-Suite steering committee to provide updates and guide project delivery. • Addressed and resolved initial project challenges by implementing new creative and strategic approaches. Applied agile methodologies to adapt to evolving circumstances and maintain project momentum. -
Team Leader: Digital & Social Media StrategyInventiv Health Communications Apr 2016 - Mar 2017New York City, Ny, UsRecruited and trained top talent, creating a collaborative and innovative team environment. Delivered expert strategic support to healthcare and pharmaceutical clients, strengthening their digital and social media presence. Developed and executed customized digital and social media strategies to achieve client objectives and key performance indicators (KPIs).Major Contributions: • Established and led a high-performing digital and social media team for the West Coast office of a leading healthcare and pharmaceutical Public Relations company. • Designed and implemented team processes and best practices to ensure high-quality and consistent deliverables. -
Director, StrategyIcrossing Aug 2012 - Jan 2016New York, Ny, UsSpearheaded new business pitching, crafted comprehensive project strategies, and collaborated closely with teams to ensure flawless execution. Major Contributions: • Developed a digital-centric go-to-market strategy for Capital Group’s American Funds, their first targeted campaign for Active Managed Funds, effectively positioning the brand in the investor market. • Drove the strategy for the award-winning redesign and rebuild of Mitsubishi Motors USA’s website, which was the first responsive automotive site to offer options pricing for vehicles. This innovation drove a 20% increase in sales for Mitsubishi. • Lead strategy for Toyota Racing that resulted in a DIGIDAY award for Toyota Racing Tweet Race. Best Social Game · Jan 2014 -
Head Of Strategy & Ideation (Perficient Xd)Perficient May 2010 - Aug 2012St Louis, Mo 63141, Mo, UsHelping clients establish a digital vision and develop strategies for their businesses in the online space. Through gaining knowledge of the client’s business and understand their ideas and needs, we reframe (in most cases) the opportunities and challenges. Then we stretch their thinking – introducing new ideas and exploring opportunities that they may not have thought of. We show what - in a perfect world - the vision could look like - then we develop a roadmap to achieve that.
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Digital Marketing Manager & Strategist - LucozadeGsk Jul 2008 - May 2010Brentford, Middlesex, GbLucozade is the 7th largest grocery brand in the UK and dominates the energy and sport drinks category. I was responsible for helping the brand team develop digital strategies for Lucozade. I also helped Ribena do their first major social media campaign, which also meant drafting the first version of GSK’s Social Media Policy.Major Contributions:• Head up digital strategy for Lucozade (champion all things digital).• Manage the digital agencies and facilitated co-operation between all agencies on digitaly related matters.• Oversee the design and development of brand websites. This also involved working with the agency’s user-experience and innovation team on developing website’s information architecture.• Inform the brand team on digital best practices and latest trends. -
Senior Data Planner & AnalystGlobal Beach Jan 2007 - Jul 2008I set up a data planning and analysis department to focus on the use and management of data within the agency. This included:• Setup of a data insights department to integrate with the various areas of the agency.• Analyse and proposing a technical data infrastructure within the company.• Offering consultation to internal business teams and clients (Jagur, Land Rover, Bentley) on website performance and campaign strategy.• Managing data sharing between Global Beach and clients/third parties.• Guardian of Global Beach’s CRM application - Keycast Customer.• Creating global digital eCRM strategies for clients.• Develop best practices and standards when it comes to data management.• Supported innovation team on research and analyses, creating digital strategies around personas and user experience design.• Supported client services team in creating eCRM strategies.
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Senior DeveloperGlobal Beach Nov 2004 - Dec 2006As senior developer I worked on great brands like Jaguar, Land Rover, Aston Martin, Bentley, B&W, and Financial Times. The project I am most proud of was developing an eCRM solution for our clients to use for online lead generation. Currently it is globally deployed on 5 brands and has over 2 million users registered. From this project that I got interested in online CRM and the challenges surrounding it. With that, I moved into Data Planning and Analysis - helping clients develop eCRM programs.
Lincoln Graham-Lee Skills
Lincoln Graham-Lee Education Details
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Birkbeck, University Of LondonFilm & Media
Frequently Asked Questions about Lincoln Graham-Lee
What company does Lincoln Graham-Lee work for?
Lincoln Graham-Lee works for Freelance
What is Lincoln Graham-Lee's role at the current company?
Lincoln Graham-Lee's current role is Creative Direction & Brand Strategy Leader | Transforming Brands Through Strategic Creative Leadership and Digital Strategy Execution!.
What is Lincoln Graham-Lee's email address?
Lincoln Graham-Lee's email address is ab****@****hoo.com
What schools did Lincoln Graham-Lee attend?
Lincoln Graham-Lee attended Birkbeck, University Of London.
What skills is Lincoln Graham-Lee known for?
Lincoln Graham-Lee has skills like Digital Strategy, Digital Marketing, User Experience, E Commerce, Seo, Integrated Marketing, Lead Generation, Brand Development, Online Marketing, Interactive Marketing, Social Media Marketing, Information Architecture.
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