Founded marketing consultancy defining competitive brand/product strategies and actionable plans to accelerate client business growth.

Current:Tribute (mentorship, enterprise SaaS, HR Tech, remote workhttp://www.tributementorship.comPDM (Automotive, Cloud, SaaS, Platform, Datamanagement, and Machine Learning)http://www.pdm-automotive.com

Recruited to lead omni-channel content development, full lifecycle marketing, data analytics, enterprise social media operations, strategy, and digital innovation for both consumer and B2B divisions. Proud member of executive team that drove 4 years of record growth in a highly competitive category through strategic positioning, brand management, and delivering marketing campaigns of disruptive value solving relevant customer pain points. Built in-house agency integrating multi-platform content, earned media, PR, data analytics, and paid marketing reducing costs by 75%, enabling real-time content delivery, and dominating consumer engagement daily against the competition. Led development of longer-term strategy and marketing for T-Mobile Tuesdays (14M+ loyalty/retention app), last mile delivery, influencer marketing, and data-driven partnerships increasing NPS by +13 points.

Oversaw, implemented and executed marketing and business development for all Univision platforms, including broadcast / cable TV, experiential, digital and social media, maximizing revenue and innovation. Led 23-member team to integrate multi-platform marketing plans that drove $1.7B+ in direct revenue. Initially recruited to direct social media strategy and daily operations for accounts exceeding 80M+ followers across all entertainment, news, sports, and corporate properties, utilizing 27-member organization.

Recruited as Marketing executive for $8B division, driving consumer awareness and acquisition for ad-supported, subscription and transactional businesses. Maximized reach across paid, earned and owned environments. Oversaw digital/social budget of $60M, member of 4-person executive planning team over $220M budget. Designed, hired and managed new digital / social marketing organization to deliver a strategic vision and measurable, cost-effective consumption of on-air and online programming.

Executed digital / social media strategy to drive consumer growth and engagement across portfolio of on-air and digital properties. Accountable for multi-platform creative, media planning, TV integration and all digital marketing management. Guided rapid integration of social media as organizational priority, driving 1500% fan growth, sponsorships, and consistent industry ranking for brand engagement. Optimized media planning strategy and implemented extensive marketing campaigns, achieving new audience growth / retention for multi-platform TV viewing, ecommerce, and ad-supported digital properties.

Managed content programming, digital product development, ad sales production, and operations across suite of digital properties for MTV Networks to drive channel priorities and business unit profitability. Directed staff of 50 in daily production and long-term strategy to build new digital businesses and brands for existing TV networks and shows. Spearheaded 1-year plan to successfully steer business unit to profitability based on divesting in non-competitive initiatives, improving site development while focusing on performance-based metrics.

Transformed failing start-up catalog and retail business into a profitable ecommerce business that ultimately led to acquisition by American Greetings. Managed team responsible for product management, merchandising, paid media, email marketing, site development, consumer research, partnerships, business development, creative, and external agency management. Launched first-ever online service for consumers to digitally customize/personalize made-to-order books, cards, and gifts.

Managed mobile subscription and transactional business including content programming, product development, partner management, pricing, market research, and revenue forecasting. Collaborated with the Marketing Department on messaging, advertising, collateral, and events. Launched first subscription service on T-Mobile and Verizon.

Built new business line that would become the model for the organization. Drove product strategy and managed revenue growth by defining new market opportunities, product requirements, business planning, and executing multi-channel marketing campaigns.

Managed product marketing strategy: defining business requirements, product features, operational processes, channel development, media planning, and marketing programs leading to 25% revenue growth.