GTM Marketing and Operations Advisor◾PCM Media (next gen media network): Develop marketing, SEO and business development strategies and tactics and create business models◾Handily (virtual DIY solution): Provide marketing, market and product context for positioning and digital enhancement to optimize online launch◾Diffent Systems (technology and robotic services): Advise on branding, market positioning, SEO, website content, benchmarking, solution sets and turning challenges into advantages◾Local Biochar (stealth eco-waste management): Develop market positioning, SEO, strategy, value proposition, and website to support funding acquisition, presentations and licensing◾ModicureTX (stealth gene therapy): Create storytelling overview (brand, value proposition, competitive advantage) in support of first round of funding

◾Build marketing processes from the ground up including GTM positioning, martech, segmentation, value statements, brand clarity, lead gen, SEO enablement and website content◾Reframe brand’s solutions as a suite of related custom & SaaS products to drive cross-sells◾Drive lead gen at scale by creating CRM-based playbook and processes, 90% time savings◾Secure Fortune 500 business for innovative UX product development solutions◾Drive business development and customer success lead for key technology customers

◾Consultant within the motormindz automotive network on projects and positioning

◾Lead 25-person digital team at $2B omnichannel retailer, instilling new analytical rigor◾Align website user experience and SEO with corporate marketing standards and customer segments◾Innovate process to identify and capitalize on hidden revenue opportunities driving 15% digital growth◾Complete competitive benchmarking for positioning, pricing tactics and purchase funnel◾Develop cross-functional recommendations (UX, UI, IT, design) to drive higher engagement◾Own omnichannel brand & category revenue forecasting in conjunction with category leads

◾Create and execute strategies and messaging for SaaS enterprise sales and client development◾Lead account team dedicated to market research and auto customers, expand customer base 20%◾Provide strategic recommendations based on voice of the customer analyses◾Forge alliances to develop new products that leverage brand equity and create incremental revenue

[Compete was a digital insights start-up acquired by Kantar then spun-off to comScore]◾Lead ABM and client insights teams for several Fortune 100 clients spanning multiple verticals◾Develop GTM SaaS and insights strategies in partnership with product, marketing and technology teams◾Ensure team’s deliverables on marketing effectiveness, consumer journeys, funnel analyses, SEO, brand awareness, and lost buyers were accurate, thoughtful, actionable and efficient◾Develop brand positioning for several verticals for market differentiation and influence corporate brand standards◾Invent custom branded insights solutions as differentiators leading to $60M revenue◾Personally lead senior client relationships; automaker, agency, travel, telco, FS, CPG customers◾Enable sales team success by aligning value propositions to customer needs leading to first multi-million-dollar customer◾Create insights playbook to leverage categories of findings across verticals◾Present at conferences and quoted in the media on digital and industry trends

◾Create B2B strategy and analytic solutions to leverage B2B2C digital assets and vehicle content databases◾Lead product marketing roadmap for online configurator and comparison tools◾Integrate AIC solutions and capabilities into Autobytel operations

◾Direct teams responsible for Americas market insights and alignment with global teams◾Build integrated global auto sales and production forecast system, driving loyalty and upsells◾Develop system for tracking new model introductions and expected shapes of sales growth curves◾Present findings to senior teams at clients

◾Manage key conclusions for syndicated CSAT, loyalty, and EV reports◾Develop and present key findings to customers and prospects◾Develop unified automotive production, sales and component forecasts for OEMs and suppliers◾Speak at industry conferences and participate in panels as the voice of research

◾Develop Regulatory Impact Assessments to support proposed environmental regulations◾Lead development of complex cost proposals in support of RFPs