Crystal Lin Email & Phone Number

New York, NY, US

New York, NY, US

• Actively contributed in establishing the marketing science capability and shaping a data-driven culture, by institutionalizing the voice of consumer across marketing and creative strategies
• Developed data solution products for social strategy and creator partnership from concept to implementation; closely partnered with data scientist and engineers to drive innovative data solutions and DMP initiatives
• Led strategic insights to answer key strategic questions that encompass market opportunities, consumer journey, segmentation, audience profile, cultural trends, creator / influencer partnerships
• Adapted growth hacking in test and learn agenda and performance reporting to drive creative excellence through optimization and reiteration - achieved turnarounds and high growths (esp. on social channels) for multiple.
• Translated complex quantitative analysis and data models into digestible insights and high-impact actions that drive business performance
• Well versed with consumer databases, social listening, competitive intelligence, quant / qual research, and various digital analytics tools / platforms

New York City, New York, US

• Digital Strategy Advisory:
• Advised Luxury, Beauty and CPG clients on digital strategies in U.S. and APAC market, including performance measurement, analysis, benchmarking and action planning to optimize ROI across Social Media, Search, Site.
• Strategized digital optimization roadmap to help clients improve social performance, align content-to-commerce integration, enhance e-commerce conversion and search visibility, and create omni-channel and.
• Collaborate with technical team to develop proprietary data intelligence toolsClient portfolio includes: Coach, P&G (Olay, SK-II, Pantene, Tide, Pampers, Oral-B), LVMH (Bulgari, Chaumet, Givenchy Beauty, Benefit.
• Developed measurement metrics to analyze and benchmark digital performance across over 500 brands in Luxury, Beauty, and CPG industries
• Synthesized industry trend and actionable insight from over 125,000 data points and presented to corporate executives

New York City, New York, US

• Performed rigorous data analysis and distilled actionable insights to inform digital strategy in the U.S., and APAC markets.Projects:
• Intelligence Report: Social Platform (Global) 2014, 2013
• Digital IQ® Luxury China 2014
• Digital IQ® Beauty China 2014
• Digital IQ® Personal Care China 2015, 2014
• Insight Report: Prestige Hotel – China 2014

Santa Clara, California, US

• As #7 hire in the founding team of a high-growth startup (later acquired by Hitachi Consulting), partnered with CEO, CTO and GM and created Go-To-Market strategies to launch Enterprise Software Solutions business in.
• Built and implemented 360 B2B marketing plan and budget; analyzed and optimized ROI of integrated communication strategies and online/offline campaigns; grew in brand awareness from 0% to 68% of target market; boosted.
• Conducted segmentation, positioning and competitive analysis to shape brand strategy
• Collaborated with global department heads and led cross-functional teams to drive local / global campaigns and produce brand assets; supervised PR events and major media relationship; Established a nationwide.
• Spearheaded Search Engine Optimization strategies and elevated Google search result position from 40th to 1st on first page; generated organic sales leads which converted into $130,000 deals in one year
• Improved CRM email campaign CTR to 5.4% and CTOR to 15%, via A/B test and analysis on Salesforce / Marketo

Santa Clara, California, US

• Lead the growth from 10 employees to 500+ in 3 years and the transitions through 3 M&As; spearheaded recruitment, compensation, employee relations as well as Brand Marketing and PR; cultivated a company culture that.
• Aligned with cross-functional executives to design, institutionalize and optimize business model, operation structure, process and efficiency
• Awarded Employee of the Year (top 1%), 2007

• Created customer-first online store experience; retained 500 memberships and received 100% 5-star customer ratings
• Developed search, PPC and referral marketing strategies to increase traffics by 120%; analyzed sales trend to enhance promotion, merchandising and visual strategies resulted in conversion improvement to 2.5%
• Established and refined brand position with market research, including trends analysis and competitive analysis

Atlanta, GA, US

• Assisted brand managers to plan, execute and monitor regional summer campaigns for the juice product "Qoo".

Master Of Business Administration (Mba), Concentrations - Marketing; Strategy

Certificate, Data-Driven Marketing

Certificate, Managing Fashion And Luxury Companies

Fashion Merchandising; Online Retailing

Double Degree (Bachelor Of Arts & Bachelor Of Management), English; Public Relations

Education record