Lincy Jacob Email & Phone Number

Mumbai, Maharashtra, India

• Ensure development of best-in class value propositions for savings & deposit product for customer acquisition & effective sales enablement• Launch new products /redesign existing products• Build digital channels, ensure high quality customer journeys across acquisition, service, and deepening phase• P & L responsibility of the savings portfolio and manage the overall portfolio quality• Custodian of all the processes & guidelines, ensure successful adoption & compliance of KYC and manage regulatory / internal reporting

Mumbai, Maharashtra, India

Responsible for building a profitable and sustainable portfolio through analytics and changes in acquisition strategy. Build robust sales process to improve channel efficiency, adhering to regulatory guidelines. Enhance customer engagements, build campaign frameworks to optimize opportunities for activation and retention. I also carry the responsibility of the regional corporate salary sales hubs responsible for customer onboarding and activation by defining measurable objectives.

Mumbai Area, India

Responsible for strengthening the Corporate Salary Proposition and build digital onboarding platform. Ensure that National Pension System and Atal Pension Yojana Accounts meet PFRDA regulations & developed a strong internal franchise. Build suite of segmented offerings for TASC customers, that meet their business requirements. Build robust internal processes to improve efficiency through digitization.

Mumbai Area, India

Part of the start-up team at IDFC Bank. Designed and developed the Savings, Salary and Deposit product proposition for the start-up bank for urban and rural locations. Finalized product USPs and communication plan for roll out to market. Put in place framework and process to comply with regulatory requirements.Developed robust internal systems to enhance customer experience and reduce error prone manual processes.Key Achievements:Part of the winning team – bank received the best Savings Account product award for FY19-20 at the FE’s Best Bank Awards on Aug,2022 by Hon’ble FM – Smt Nirmala SitaramanSuccessfully built the Retail Liability Savings, Salary & Deposit Product suite for the start-up bankLaunched industry first straight through digital Savings and Employee Reimbursement Account

Mumbai Area, India

Product Manager for Corporate Salary Account. Responsible for managing the portfolio of products and manage in life product performance. Project management of all product integration / launches. Increase Fee Income/Product Profitability/Portfolio Quality.

Mumbai Area, India

Apr’11 – Mar’14 Product Manager - Channel ManagementDesign and customize the Product (Corporate Salary Account) and its variants as per a corporate’s need, eligibility and relationship with the Bank. Increase banks share by building a strategy across a corporate. Evaluating marketing needs.Oct’08 - Mar’11 Product Manager - Channel Performance Management Management and review of corporate salary channel teams performance. Designing performance measurement tools, procedures towards improved performance and heightened productivity. Undertake process improvements by designing, review & implementation of Channel Working Models and devised measures for effective tracking in order to improve channel performanceApr’07 - Sep’08 Sales Manager - Personal LoanAccomplish the allocated target for Small Ticket Personal Loan. Exploration of new markets for business expansion and profit generation. Leading a team of sales executives, create incentives that foster growth and drive sales. People Development-Induct new joinees, conduct training & development programs on policies & products

Master Of Business Administration - Mba, Finance And Marketing, 7.34 Cgpa

Bachelor Of Business Administration - Bba, International Finance, 72.16%