Freelance digital marketing specialist offering expertise in content strategy and optimisation, email activations, and social media & community management. I create compelling content to drive engagement, execute strategically designed email campaigns to reduce churn and build vibrant online communities that keep customers coming back for more.

I help drive the brand’s digital presence and engagement across multiple platforms. Key responsibilities include social media content management for @lisahappyrunner, developing and executing weekly newsletters, as well as optimising automated email campaigns that nurture leads and boost customer retention.

Responsible for the Engagement Content Marketing Calendar for global markets (US, UK, AU, NZ, DE, and SE). Led the daily operations of a cross-functional team by overseeing the end-to-end delivery of global campaigns, from briefing all the way through to execution. Optimised campaigns based on performance and reported weekly for the senior executive team. Through leveraging data and optimising customer funnels, building email retention activations, and managing targeted social ad campaigns to drive engagement, our team exceeded monthly targets with an uplift in workout video plays month on month.

Supported the planning and execution of digital marketing initiatives for new product launches, seasonal promotions, events, and customer loyalty programs. Activities included creative resource management and briefing for marketing deliverables, email and social media scheduling, ongoing monitoring and optimisation.

Developed automated digital campaigns from intial briefs through to campaign execution. Tracked the performance to identify optimisation opportunities with a focus on lead generation, pivoting when needed to support new intakes and classes throughout the school year. Delivered an increase in enrolments by optimising the user experience of landing pages, email lead nurture, and onboarding campaigns. Managed all school collateral, ensuring it is on brand and fit for purpose. Reported weekly for the senior executive team.

Oversaw the end-to-end creation and publication of content for Australia.com. Contributed to the editorial calendar planning and worked with the team to improve reader engagement.

Produced relevant content for SEO-optimized blog articles, LinkedIn posts, paid advertising, email automations and weekly newsletters.

Facilitated team building events for organisations such as Nike & BVVA.