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A proven leader with editorial, content development, project management, marketing, digital and communications expertise. Adept at change management. A creative thinker who finds solutions while working collaboratively. I'm the unique content marketing professional with both editorial and B2B experience.EXPERTISE* Project manager in development of content verticals at both the Chicago Tribune and Sun-Times.* Leader who develops content channels, marketing materials and leadership communications for one of the country's top botanic gardens.* Leader in change management at Sun-Times, instituting efficiencies in editing and budgeting; an ethics policy proposal, and innovations in audience engagement and content. * Editorial manager for content innovations at Sun-Times and Chicago Tribune. Required coordinating team members from various departments, devising and implementing timelines and creating profit and loss statements. * Manager of redesign for B2B publications for multilevel marketing company.* Has clear understanding of marketing, advertising, production, research, digital, events, video.
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Director, Content And EditorialChicago Botanic Garden Sep 2015 - Mar 2023Glencoe, IllinoisLeads content strategy and editorial direction for all platforms, including Keep Growing, the Garden’s quarterly member magazine and catalog, the monthly President’s Circle newsletter, the Annual report and associated strategic plans, blogs, the Garden website, and related marketing and communications materials. Member of key strategic planning teams. -
Managing Editor/PublicationsSchawk! Oct 2014 - Jun 2015ChicagoEditor and writer for creative agency. Led redesign of magazine for multilevel marketing company. Also wrote speeches and scripts, landing pages, targeted emails, and other marketing content. -
Adjunct ProfessorNorthwestern University Jun 2014 - Dec 2014Evanston, IllinoisMethods editing and writing courses for graduate students. -
Associate EditorChicago Sun-Times Jun 2012 - May 2014Greater Chicago AreaCoordinated editorial and content projects across the Sun-Times Media network. Key business development leader who specialized in project and change management: * Introduced production, design and editing efficiency plan for the six newspapers in the Sun-Times network. Increased efficiency by 30 percent.* Developed a health content vertical proposal that got a pre-launch $500,000 commitment from a large hospital. It also involved a partnership with a national wellness blog. * Involved in key digital initiatives, including ebooks, blogs and microsites. * Developed custom content guidelines and helped coordinate custom content strategy, which evolved into a significant new revenue stream for Sun-Times Media.* Guided staff of Pioneer Press community newspapers through new design, native content initiatives and transition to new location. * Led redesign of the daily newspaper and Sunday editions. * Supervised features and entertainment staff of the Sun-Times. * Helped develop a budget and budget guidelines that resulted in a savings of $250,000.* Created content calendars that served both editorial and advertising needs. -
Lifestyle EditorChicago Tribune Media Group Aug 2007 - Jun 2012Greater Chicago Area* Project manager on development of content vertical to reach targeted audience of Chicago Tribune readers. Printers Row project included print components, events, marketing and public relations, consumer insights and membership model. * Directed lifestyle and other features coverage for Chicago Tribune and related newspapers through innovative modular content program. -- Helped create communication network and processes with sister newspapers.-- Content areas included Health, Travel, Home, Family, Food, Consumer, Books, Family, Transportation, Style and TribU. Sections included Sunday, Good Eating, Travel, Printers Row, Rides, Chicago Homes, Money/Real Estate and monthly magazines.* Helped develop dining blog.* Co-managed redesign of Chicago Tribune print edition. -
Section Editor, WriterChicago Tribune Media Group Mar 1985 - Aug 2007Greater Chicago Area* Created and implemented Thursday entertainment section that boosted circulation numbers and earned the Publishers Award.* Friday section editor and dining editor: Coordinated 8-zone weekly entertainment guide and directed dining and movie coverage. Other positions at the Tribune included:* Arts & Entertainment editor.* Editor of Tempo Northwest, a feature section for northwest suburban Chicago. * Assistant editor in Tempo, the daily Features section, Sunday Arts section; Style, the weekly fashion and lifestyle section, and Friday, the weekend section. * Copy editor for Features and news.* Feature writer/copy editor, Suburban Trib.
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Frequently Asked Questions about Linda Bergstrom
What is Linda Bergstrom's role at the current company?
Linda Bergstrom's current role is Strategic content leader.
What is Linda Bergstrom's email address?
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Linda Bergstrom's direct phone number is +184783*****
What are some of Linda Bergstrom's interests?
Linda Bergstrom has interest in Social Services, Children, Education, Poverty Alleviation, Arts And Culture, Health.
What skills is Linda Bergstrom known for?
Linda Bergstrom has skills like Copy Editing, Content Strategy, Editorial, Storytelling, Content Development, Content Management, Publications, Digital Media, Newsletters, Journalism, Blogging, Public Relations.
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