I currently oversee the production for 5 fundraising clients and 2 production managers. I work with our list department to coordinate the ordering of outside and agency rental lists and handle the data processing instructions for all of the clients on my team. I manage the master scheduling for my team, as well as several other teams, to ensure mailings of the various teams stay on schedule and do not overlap with each other, suppressing results. I am responsible for creating test analysis spreadsheets for several of our VPs, to assure they are always mailing the most responsive and profitable direct mail packages and are being proactive in growing the direct mail campaigns, that our clients depend on to continue their very important programs and the causes they support.Previously I was a senior production manager, handling the production and day-to-day contact with several of our larger clients, both sweepstakes mailers and conventional fundraising clients, as well as coordinating with copywriters, graphic designers, the outside sweepstakes council, and the many vendors from start to finish on all projects.I have worked on multiple accounts within our agency, and on several different production teams. I continue to train new team members as our client base and staff continues to grow.

I was an account executive and handled the Direct Mail Fundraising Campaigns for Doris Day Animal League (a US charity based out of Maryland) and World Children's Fund (an International charity) that did their fundraising in The United Kingdom, Germany, The Netherlands, and Austria.I was the main contact on these two accounts with the clients. I coordinated with the copywriter, graphic designers, and the outside vendors from start to finish on all projects.

Oversee strategy - copywriting, graphic design, production, list selection, file maintenance & evaluation. Analyze & Interpret Mailing Campaign Results – components, clients, lists, direct mail market, volume, costs and revenue. List Selection & List Evaluation, monitoring market, client usage/performance & future mailing list recommendations. Supervise Production of Direct Mail – printing, data processing, mail shop, fulfillment, review & approval of all production including proofing marketing materials for content and adherence to company policies & procedures. Develop procedures & review processes to increase production & profit. Market Research and development – recognize and analyze industry trends, list and package usage and new mediums. Coordinate group creative efforts – oversee copy and graphics work with partner and account staff and artist to develop profitable mailings within direct mail parameters. Present and Implement Marketing Directives to Clients’, Partner, and Account Staff. Negotiate contracts with clients and vendors. Document transactions between client and company, as well as vendors and company. Draft employment ads, review incoming resumes, Schedule and Interview Prospective Staff. Provide leadership, management, skill training, and professional development to my team of senior account managers, account managers/assistants and Graphic Designer while determining what motivates each direct report to perform their best and provide “morale boosters” and positive, constructive feedback to strengthen each team member’s personal development.Schedule and lead weekly team meetings to review production and brainstorm program test strategies and future program initiatives. Communicate updates on clients’ direct mail financial progress.Work with in-house counsel and outside counsel to ensure procedures are followed and requirements met. Develop copy and graphics for Direct Mail promotions.

Responsible for all Client Contact and Direct Mail Production Management for the Account(s) that I managed.Created and maintained monthly production schedules for my clients to track the multiple campaigns form design through production, as well as the tracking and analysis of the campaigns once they mailed.Send out copy approvals to the clients; making any requested or necessary revisions as needed. Coordinated with in-house graphic design to have artwork sent to printer along with the purchase orders that I created detailing the printing, personalization and mail house instructions.Coordinated with List Brokers, File Maintenance Bureau(s) and Data Processing Firms to ensure list orders were received on time and accurately, and prepared Master file selection or Merge Purge instructions for each mailing. Proofed the output counts and coordinated the file delivery to the mail house(s).Coordinated all steps of production – blue line approvals, laser/inkjet/impact personalization sign-offs, insertion approvals. Handled the cutting of all postage requests.Once each mailing was successfully in the mail, I proofed all the samples to ensure quality control and then prepared caging instructions for the caging facility and coordinated/monitored the daily incoming results of the mailings.Prepared monthly client status reports and made recommendations on package tests or revisions based on the package results. Addressed and assisted with any problems that arise with to ensure the mailings were completely as timely and accurately as possible. Regularly reviewed procedures to see if additional quality control measures or procedure revisions needed to be made.

Oversee Mail Shop Scheduling – Entered jobs into the production log, monitored incoming inventory, scheduled personalization, bindery and insertion time. Wrote up cost sheet for each completed job and entered into billing system.Inside and Outside Sales and Job EstimatingVADCo Mailing (Lorton VA, No longer in Business