Linda Chen personal email
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Over 20 years of international marketing communication experience, focused on enterprise and consumer brand communication. A strong business-oriented team player who turns business visionary directions into marketing activities and realities. Equipped with diverse marketing expertise and extensive experiences in the corporates and marketing agencies, understanding of cutting-edge technology, in-depth industry knowledge, and ever-changing market dynamics. Capable of managing global marketing operation process, familiar with effective goal management, and motivating a cross-cultural team. Thrives on managing turnaround situations, often sent by the global chief to rebuild the brand from scratch and increased the visibility to promote the rapid growth of the actual business. SPECIALITIES: Global strategy and business development, branding, corporate communication, integrated experiential marketing, digital marketing, executive speakership, strategic partnership & co-marketing, Martech, ESGINDUSTRY: Information and Communication Technology, Manufacture Industry, Consumer Electronics, Automotive, Sports, Durable Goods, and Fast-Moving Consumer Goods
Integrated Marketing Advisor
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Marketing ConsultantIntegrated Marketing Advisor 2018 - PresentBeijing, Shanghai, Taipei, ChinaCollaborate with Google, Accenture, and Financial Times to accelerate Taiwan's major news publishers of their digital transformation for escalating Taiwan News industry development. Helped an experiential marketing startup build a new IP from scratch and achieve a complete business transformation with MarTech for the upcoming OTC listing. Served as the Chief Advisor and successfully helped the Shanghai Municipal Economic and Information Commission in building the World Conference on Artificial Intelligence (WAIC) to establish Shanghai's "AI Centre" global leading position. Provided brand strategy and marketing consulting services for Huawei Cloud @ China and other international flagship conferences to enhance its brand influence and drive real business growth.
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Senior Director, Brand Strategy Of Corporate Marketing華為 2015 - 2018Shenzhen, ChinaCreated & launched Huawei's global flagship communication platform-HUAWEI CONNECT, successfully activated, and repositioned its ICT industry's global leading position. Led the global “C-level Thought Leadership” and consulted for the “National ICT Policy Marketing” program to deepen Huawei's visibility and influence among industry & government decision-makers and boosted regional office actual business growth. As a core member of “Global Marketing Operation” to reinforce brand consistency and maximized marketing synergies. Guided “Huawei Cloud Launch in China”, built up the brand system from scratch, successfully assisted Cloud service achieved & multiply exceed the annual business goal. Huawei jumped from the world’s 88th valuable brand in 2015 to 68th place in 2018 on Interbrand’s Best Global Brands Report. -
Marketing ConsultantIntegrated Marketing Advisor 2013 - 2015Shanghai, Beijing, Hong Kong, China; Zurich, SwitzerlandSuccessfully developed Huawei as a global key account for an international leading experiential marketing agency-George P. Johnson and redefined business strategy for Shanghai and Hong Kong offices. Provided 360-degree marketing consultancy for the leading consumer durable brand-Electrolux of EC platform launching and wellness player- Fitlosophy of its premier fitness center launching in China. -
Head Of Experience MarketingQoros Auto 观致汽车 2012 - 2013Shanghai City, ChinaSuccessfully built Qoros global experiential marketing communication and operation team from scratch, including the first vehicle launch worldwide. Responsible for global launch marketing strategy and campaign, brand experience, partner communication, retail activation, and internal communication from budgeting to implementation. In 2013, Qoros was ranked among the top 5 car brands at the Geneva and Shanghai Auto Show. -
Head Of Business UnitHighteam Marketing Communication 2009 - 2011Beijing, ChinaWithin one year, turned the business unit from negative margin to profitable growth. Built and managed several major MNC accounts and international flagship event platforms. Responsible for business unit P&L, business development, multi-cultural team management, and partner alliance. -
Business DirectorGeorge P Johnson Experience Marketing 2006 - 2009Beijing, ChinaGenerated over US$10 million in business development revenue annually and has enabled more than 10 major MNC clients to be long-term key accounts. Provide Cisco China with annual strategic planning to conduct end-to-end marketing service production and achieve the highest single margin record. Led international mega-projects, such as brand activation for global partners at the 2008 Olympics and 2012 World Expo, as well as other major international technology conferences. -
Senior Project ManagerE21Magicmedia 2000 - 2004Taipei, Taiwan; Beijing, Shanghai, Shenzhen, ChinaLed various mega-events and been received clients' global reward best marketing practices, such as Intel Centrino Hot Spot Channel - Annual Best Marketing Activities of Intel global, e21Forum -Taipei Computex official conference, Taiwan Symbol of Excellence Pavilion @ Shanghai- Taiwan Excellence Awards, and 7-11 annual online campaign & media planning. Clients served: TSMC, HP, Sony, 7-11, AMD, Intel.
Linda Chen Skills
Linda Chen Education Details
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Taiwan Chinese Culture UniversityBusiness Administration -
Entrepreneurship Of Cultural & Creative Industry
Frequently Asked Questions about Linda Chen
What company does Linda Chen work for?
Linda Chen works for Integrated Marketing Advisor
What is Linda Chen's role at the current company?
Linda Chen's current role is Integrated Marketing | Business Development | ICT | AI | AUTO|Digital Transformations | ESG.
What is Linda Chen's email address?
Linda Chen's email address is li****@****ail.com
What schools did Linda Chen attend?
Linda Chen attended Taiwan Chinese Culture University, 台湾大学, Taipei National University Of The Art.
What are some of Linda Chen's interests?
Linda Chen has interest in Children, Environment, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Linda Chen known for?
Linda Chen has skills like Marketing Strategy, Marketing Communications, Marketing, Event Management, Strategy, Business Development, Team Management, Integrated Marketing, Marketing Management, Public Relations, New Business Development, Corporate Communications.
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Linda Chen
Taiwan -
1bosch-pt.com
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Linda Chen
Taipei City2msa.hinet.net, avalue.com.tw -
Linda Chen
Taipei City
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