Partnering with Advancement leadership and front line fundraisers, I develop targeted and personalized stewardship plans for high-end donors to further cultivate and engage.Additionally, I lead the named space component of capital projects at the University of Rochester and its Medical Center.

Lead a team of direct marketing and donor participation professionals, representing the 26 academic and medical center units and programs.Work closely with Advancement leadership, unit and department heads/directors, reporting department and other key partners on River Campus and at URMC to create and execute detailed direct mail, phone, email and publication fundraising goal and plans.

Manage the direct mail campaigns for six academic units within Annual Giving Programs, which raises in excess of $12M per fiscal year. Work to increase revenue, donor acquisition and donor engagement. Create an overall marketing strategy and plan. Conduct results analysis and quality controls. Efforts include: • Oversee the phone, mail, email and web campaigns for assigned schools and units. Increasing each unit’s revenue by an average of 27% in FY13.• Use analytics to guide annual giving campaigns and budget allocation. • Manage alumni and donor relationships as appropriate. Conduct face-to-face, phone, mail and email communications with prospects to ensure a strong relationship with the University and increase potential for philanthropic support. • Conduct market and alumni research to refine messaging and solicitation strategies. • Work with University of Rochester Deans and Directors to coordinate solicitations, communications, maintaining consistent image, branding and message. • Initiated the Annual Fund’s first online solicitation effort with the creation and broadcast email distribution of “You inspire students like me” (an online UR student-produced video and solicitation project). This project saw the highest email click through rate to date with over 30%.• Initiated the Annual Fund’s first donor challenge with “fuel the fURnace” April Donor Challenge. This initiative saw an increase of 68% in donors (40% of which were non donors) and a 55% increase in dollars over April FY12.• CASE Accolades award winner for my submission for Best Practices in Fundraising for the "fuel the fURnace" April Donor Challenge.

Managed the reunion giving campaign for all of the School of Medicine and Dentistry reunion classes and two College reunion classes. • Planned, executed, and managed the Reunion Class Gift campaign for assigned classes, working with volunteer fundraising committees and internal partners.• Worked closely with other staff, including Regional, George Eastman Circle and College Gift Officers, as well as Alumni Relations and Annual Fund staff members to ensure seamless relationship management and pipeline-building for current and future reunion classes.• Collaborated with Alumni Relations on selecting class leaders and volunteers.• Charged with successfully cultivating and soliciting identified prospects and is responsible for the individual Reunion class fundraising goals.

• Increased the Community Fundraising program by $100,000, a 25% increase year over year.• Solicited donations and coordinated over 200 community fundraising events. Targeted and recruited members to participate in these events.• Oversaw three volunteer committees: Community Fundraising Committee, Monroe County School’s Committee and the Stroll for Strong Kids Committee.• Co-organized the “Stroll for Strong Kids” fundraising event, which involved over 1,000 participants and raised over $300k for GCHaS.• Worked with vendors on all marketing pieces needed for community fundraising events.• Acted as a liaison between the community groups and patients and the organization, doctors, and Board of Directors.• Properly acknowledged and stewarded all gifts and donors.