With a background and education in journalism I quickly realized the value of telling a story….and it had to be the right story. As I transitioned into the business world, marketing was a natural fit. A marketing campaign, messaging, branding, sales tools, social media and everything that goes along with that are ways to get your story out there. As a marketing leader, I love to develop and execute innovative omni-channel marketing programs. Pulling a story together and creating the assets, events, go-to-market programs, and everything associated….and then seeing the results, leads, and sales engagement gives me great satisfaction. I’ve had great success at Cisco delivering branding/naming campaigns, driving partner enablement programs, creating go-to-market and sales enablement programs, and leading social media outreach.• Showcased software and amplified the message by developing and managing the implementation of the Cisco IOS (network operating systems) marketing communications plan. Collaborated internally and externally to deliver compelling marketing assets and events that embodied consistent messaging and branding. Included Cisco IOS in 20 major tradeshows and events, ensuring appropriate messaging, demonstrations, and partnerships. • Facilitated partner sales Cisco products, solutions, and services – strengthening the brand of both Cisco and its partners by creating co-branded partner assets increasing both Cisco and partner pull-through revenue – Developed physical and web-based marketing kits for use at events worldwide, co-branded partner collateral, customer stories, videos, and other assets.• Created new revenue streams focused on new WebEx features / functions by ideating and executing 2+ new go-to-market programs annually, delivering all assets, web presence, sales kits, and presentations. • Enhanced visibility for Cisco Smart+Connected Communities by creating social media strategy and execution covering LinkedIn, Twitter, Facebook, Blogs. Created editorial calendar and executed scheduled posts using third-party applications including Sprinklr, Hootsuite.Where I excel is seeing both the vision and path to execution, leading with creativity, impact, and collaboration. Core Competencies: GTM strategy / planning, product launches, partner marketing / enablement, digital / social media / omni-channel marketing, cross-functional collaboration, positioning / messaging, communications, field marketing / enablement / events, marketing analytics, channel / partner programs