Linda Haglund Email and Phone Number

At Pfizer Sweden, I'm responsible for the company’s media relations and external communication. Local external communication activities include: active media outreach; external communication strategies for Pfizer’s different therapeutic areas; digital and social media activities as well as corporate reputation management. I also work together with Pfizer's cross-functional teams for selected core brands to deliver results according to our strategic media plans. Tasks include coordinating external agencies, creating and developing video- and written content, applying needed compliance processes in line with the LIF Code of Practice and managing strategies between Pfizer's product communications and corporate communications.

At SVT, I worked as an editor and site manager at our newsroom in Södertälje, a municipality in Stockholm County. I managed a team of about six reporters who supplied our online and broadcast news with the main stories of the day. My main responsibilities were securing good journalistic content, keeping the group continuously working towards set KPIs as well as maintaining accuracy in our reporting.

In 2018, I became the editor of a new video project that I was in charge of establishing at SVT in Gothenburg. I was the team leader of three reporters and together we created news stories based on broadcast programming. We focused on producing science news stories for svt.se. I was responsible for production and managed collaborations with SVT’s editors and reporters around Sweden. The work included implementing structures and formats for online publications, ensuring the quality of content, and employing a data-driven approach to optimize video publications. The purpose of the project was to create high-quality online video for SVT's online platform and app. It was a successful project that still lives on today.

At Uppdrag granskning, Sweden’s leading show for investigative journalism, I had responsibility for the show’s social media channels and dialogue work with our target audience. Under my direction, the show was rewarded for their audience dialogue. At Uppdrag granskning, I also worked with producing and editing articles and videos for SVT's platform and app.About the project: Mission Investigate (Uppdrag granskning) is the leading TV program for investigative journalism in Sweden. For 20 years the TV show has exposed corruption, abuse of power and systemic failure on all levels of society.

My tasks at the ASF included social media marketing, creating newsletters and as well as content production for digital platforms and print. In the beginning of 2016, I started the Instagram account @scanhouse, and grew and curated it from zero to over 4 000 followers in 12 months time. During my time at the ASF, the organization also doubled their post reach on Facebook. At Scandinavia House, I was in charge of planning events for younger members and organized monthly networking and cultural events for the The ASF Young Patron Program. These events included visiting Nordic companies in New York City.About the organization: ASF + Scandinavia House, The Nordic Center in America, is the leading center for Nordic culture in the United States. It offers a wide range of programs that illuminate the culture and vitality of Denmark, Finland, Iceland, Norway, and Sweden.

As a team member in the communications team, I took part in developing strategies and digital communication tools. Daily tasks consisted of managing bilingual communication in Swedish and Finnish through internal news, presentations and events. I also worked with media monitoring as well as graphic design projects.About the company: Yle is a state-owned Finnish Broadcasting Company and Finland's national public service media company and employs around 3 200 people in Finland

At Studentbladet, I developed and managed the magazine's design system and visual expression. I was in charge of all layout design as well as color and proofing and sending the final product to print. At Studentbladet, I was the main contact for the printing service and handled questions regarding the final production process. I also worked with proofreading, writing, photography and social media development.

At Hufvudstadsbladet (HBL), I worked with as an Online- and Layout reporter. This job taught me a lot about graphic design, InDesign, Photoshop and online publications. During my time at HBL I also worked as a blogger for the newspaper’s online platform. When I moved to New York, I continued working for HBL as a freelancer and wrote news stories, created online video and did live broadcasts about the US 2016 elections. About the company: Hufvudstadsbladet is the highest-circulation Swedish-language newspaper in Finland.

At Kolster, I worked with Tademark- and Design renewals and applications. Tasks also included handling billing and costumer relations. About the company: Kolster specialises in intellectual property rights and legal services, and is one of Europe’s leading and oldest companies in the IP industry.