Linda Jen Email and Phone Number

*Lead the Commercial Team to manage both digital and non-digital channels, including food aggregators, value layers, digital UI/UX optimization, diversified store marketing, brand research, and media agency management.*Developed online and offline channel strategies to drive business growth and achieve 100% digital sales targets while optimizing operational efficiency.*Fostered collaboration and competition between KFC and food aggregators through clear differentiation in menu offerings, pricing, and promotions.*Implemented “Value Campaigns” to enhance consumer perceptions of value, driving transactions and sustaining consumer engagement, with contingency plans for sales performance issues.*Collaborated with the Digital Team to maximize traffic growth with CRM, enhance the online ordering user interface and KIOSK experience.*Strengthened KFC's digital innovation brand imagery through effective digital store communications. (Digital campaign and PR )

*Team Leadership: Directed the marketing team for four key brands—Kids Care (Prob 博寶兒), Home Care (Against 快潔適), Body Care (EAU), and Medical Devices (Income mask 銀康口罩)—ensuring achievement of the company’s annual sales targets.

*Team Leadership: Headed the 天地合補 Health Supplement team, overseeing New Product Development, Product management, Integrated Marketing Communication (IMC) , trade Promotion and P&L control for key categories, including Lutein, Glucosamine, Four Herbs, and Bird Nest.*Strategic Marketing: Developed, validated, and executed marketing campaigns aimed at achieving annual sales targets.*Long-term Planning: Formulated strategic plans, including a comprehensive 3-year marketing roadmap.

*Marketing Leadership: Headed the marketing team overseeing all product categories within the FMCG channel.*Strategic Campaign Development: Developed, validated, and executed marketing campaigns to meet annual sales targets.*Annual Planning & Supervision: Led the development of the annual strategy plan and supervise team’s efforts in New Product Development (NPD), Integrated Marketing Communication (IMC) programs, digital campaigns, PR management, and Advertising & Promotion (A&P) control.

*Team Leadership: Led the Individual Team, overseeing innovation in burger products and managing key layers with sales mix >50% , including XL Combo, Individual Combo, as well as value line, Breakfast, and Drinks. *New Product Launches: Managed burger product launch pipeline to ensure successful campaign execution, including internal communications, consumer research, and developing comprehensive launch communication strategies.*Campaign Communication: Directed omnichannel communication strategies, leveraging both digital / traditional media and IP resource(Movie/Mobile Game) to build brand awareness and social media Buzz. *Agency Management: Collaborated with advertising, media, and PR agencies to deliver creative and strategic launch plans, managing creative briefs, media pitches, and annual contract negotiations.

*Manage two principals “HOE pharma (Ellgy Plus and T3)” which is full agency and trade marketing for “Hisamitsu”(Salonpas and Lifecella mask) in personal care and cosmetic channels.*Lead market research in 2012 for developing 2012 second half communication strategy.*Manage business-oriented field including sales target, profit %, A&P budget control (marketing and trade expense) and communication strategy which is in-line with principal.*Manage trade promotion including modern trade (Key Account) and pharmacy.