Linda Lee

Linda Lee Email and Phone Number

Head of Digital Marketing @ WINK TECHNOLOGY PTE. LTD.
Linda Lee's Location
HONG KONG SAR, China, China
About Linda Lee

Seasoned Digital Marketing Expert with over 8 years of experience in driving user acquisition and growth for mobile applications. Expert in multi-channel media buying, including Facebook, Google, TikTok, and ASA. Proven success in launching and scaling dating apps like Tantan and Omi from zero to over millions of daily active users. Strong analytical skills with a data-driven approach to optimizing marketing strategies. Fluent in Mandarin and English.

Linda Lee's Current Company Details
WINK TECHNOLOGY PTE. LTD.

Wink Technology Pte. Ltd.

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Head of Digital Marketing
Linda Lee Work Experience Details
  • Wink Technology Pte. Ltd.
    Digital Marketing Director
    Wink Technology Pte. Ltd. May 2021 - Present
    Leading the user acquisition strategy for WinkTech's product portfolio.Managing multi-channel advertising campaigns across Facebook, Google, TikTok, and ASA.Developing and implementing growth strategies to drive user acquisition and retention.Achievements: Increased DAU by 150% in the first year; reduced user acquisition cost by 15%.
  • Tantan (探探)
    Digital Marketing Manager
    Tantan (探探) Jul 2017 - Apr 2021
    Spearheaded digital marketing efforts for Tantan, leading to a DAU of over two million.Managed advertising budgets and optimized campaigns for user acquisition.Implemented data-driven strategies to enhance marketing performance.Achievements: Achieved a 20% increase in user retention; optimized campaigns reducing CPC by 10%
  • Gomo
    Facebook Media Buyer
    Gomo Oct 2016 - Jun 2017
    Executed media buying strategies on Facebook to drive app installs and user growth.Analyzed campaign performance and adjusted strategies to maximize ROI.Achievements: Increased app installs by 50%; improved ROI by 20%.
  • Netease
    Account Manager
    Netease Jul 2012 - Aug 2016
    Managed client accounts and developed digital marketing strategies.Coordinated with internal teams to deliver successful marketing campaigns.Achievements: Successfully managed 10+ large client accounts; improved client satisfaction by 30%.

Linda Lee Education Details

Frequently Asked Questions about Linda Lee

What company does Linda Lee work for?

Linda Lee works for Wink Technology Pte. Ltd.

What is Linda Lee's role at the current company?

Linda Lee's current role is Head of Digital Marketing.

What schools did Linda Lee attend?

Linda Lee attended Wuhan University, Wuhan University.

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