- Conduct Business Review, identify growth's opportunities and establish long-run strategies - Establish OEM brands, focusing on meals, beverages, bakery, snacks and desserts.

Responsible for the overall P&L of Danone NutriGo social business in China; Delivered 20x growth in the past two years, and rolling out the business from 1 pilot county to 3 provinces, Achieved social goal of addressing rural baby malnutrition issue in launched area (anemia reduction by 73%, site assessment by China CDC) ;Optimized operations and surpassed breakeven point within 5 years since launch;

Spearheaded the first Danone Social Business in China; Led strategic planning, new product launches and commercial operations; Responsible for multiple programs to support rural families across provinces by effectively engaging external stakeholders including NHFPC, Foundations, CDC, local governments and MNC corporates etc.

Derived consumer insights and identified the key unmet nutrition needs in rural China; Led product development, formula improvement and supply chain establishment. Led business model development, company setup and external collaborations with social investors;

First Pampers Great China Relationship Marketing Brand Manager/Director, Point of Market Entry, Consumer engagement, and New channel development, Ownership of US$ 100 millionBrand building –Spearheaded Pampers hospital, professional and digital marketing programs, which drove Pampers Entry Size market share from 45% to 60%:•Led a team of 15 in-house stuff and 350 contractors to establish the biggest New Born Trial program in China, covering 6,500+ maternity hospitals and reached more than 7.5 million babies annually (90% urban coverage)•Won Pampers Global President Award for achieving world #1 Pampers.com site among global markets, with digital media share of voice at 60+% with 3 year the global best on-line initiatives which consistently delivered more than 200,000 participations and set new Guinness record •Built Pampers CRM with membership enrollment from zero to 4 million within 3 years•Emerging Channels –Led new channel development with go-to-market capabilities and system which led to doubling Pampers share from 20% to 45% in Babystore channels in 3 years and grew Ecommerce by 20X in year 1, growing share from single digit to 35% share among the key eRetailers.

Pampers Hong Kong Assistant Brand Manager/Brand Manager, Shopper Marketing, Trade Strategy & Go-to-market Plan. ownership of US$ 50 millions•Led Pampers brand growth to achieve the highest market share among all Asian Markets at 65%•Developed strong Pampers Pants go to market strategy and new product line launches, making Hong Kong the only market which Pampers Pants overtook Huggies’ 12 years of leadership

Won Singapore National Technology Innovation Silver Award, and Wyeth Global Golden award

Technical Department Manager: 4 Laundry site Packaging and Process technology/formulation ownerContract Manufacturing Site Manager: started up a new hair-care contractor plant, established GMP Quality Assurance System, material suppy sourcing, supply planning and manufacture process optimization