Linda Pan Email and Phone Number

• Smart home product and brand innovation: Conducted 40+ internal stakeholder interviews and 20+ customer interviews. Collaborated with a multifunctional team to innovate detailed product and brand strategy, increasing client market share by 1-5% in 6 product categories.• Pharmaceutical document approval system launch: Executed product delivery of a Power Apps platform to streamline client’s internal approval workflows, decreasing processing time by 27%. Led project team in user requirement analysis, functional design, and UX prototyping.• EV charging hub service design: Explored new service propositions and developed service blueprint through stakeholder interviews, customer research, and market benchmarking, increasing hub traffic by 40%. Revamped hub shortlisted in Global Convenience Store Focus' Top 10 “Best EV Hub in the World”.• Beauty gifting digital experience design: Identified core customer needs and created five high-fidelity UX prototypes for digital gifting experiences, leading to a projected 20% increase in user engagement.• Diamond brand consumer research: Organized interviews and focus groups with 20+ jewelry sectorstakeholders and visited 10 diamond retailers, generating 100+ culturally relevant consumer insights and 10 actionable suggestions for future customer experience design.• Business Development: Drafted product strategy proposals for 15+ business opportunity pursuits in automotive, technology, hospitality, real estate, and finance sectors.

• Developed and executed a cross-platform content strategy for AWS China, aligning with key businessobjectives to drive brand visibility across Weibo, LinkedIn, Bilibili, and Toutiao, reaching a combined audience of 340,000+ followers and gaining 40,000+ new followers.• Conducted performance data analysis across multiple channels, producing biweekly reports withdata-driven and actionable insights for engagement strategy enhancement.