For more than 25 years I have been working in the field of Marketing & Communication and specialized myself in change communication for impactful change processes in rapidly changing Corporate companies. My knowledge in the field of change processes translates into a consistent communication strategy, concept and realization of resources. My interest is to develop leadership - and employee engagement concepts. Based on the need and maturity of the target group, I know how to communicate the message in phases from awareness to acceptance. Known as a strategist with a can-do and hands-on mentality.Since 2016, Helene Selter and I have started VISION Strategy & Branding. VISION is a consultancy firm specialized in Visual Insights in Style and Identity (VISI). The world is changing, and companies need to constantly change with it. From a helicopter view we translate new trends into strategies to realize consistent business improvement by developing creative concepts. By using VISI we create competitive branding strategies and alignment strategies for Corporate companies, Retail and MKB.Our aim is to create awareness in the Visual Insights in Style and Identity to support continuous business improvement. Corporate companies, Retail and MKB working with us to develop insights, vision and guidance in creative processes. With VISION we create competitive branding strategies how to respond on future consumer needs and is realizing concepts and means for marketing, communication, brand management, formula management and category management.We have been working for Corporate companies, Retail and MKB such as ABN AMRO, AkzoNobel, Alliander (NUON), Blokker, Royal BAM, Carpetright, Deutsche Post, DHL Global Mail, Etos, ETEX, Gamma, gemeente Amsterdam, ING, INHOLLAND, Interlanden, Karwei, Kwantum, Leen Bakker, Microsoft, Norsk Titanium (NTi), PostNL, Record Vastgoed, Royal Philips and UWV.‘Share the vision, change the process'