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I am a casino gaming veteran who has a great deal of respect for the industry and how it can benefit communities as employers and partners. Experienced in senior level roles in gaming marketing and operations, IT and finance, has afforded me the opportunity to take advantage of interconnected touchpoints for enhanced guest experiences. In my current position I am responsible for gaming program development incorporating proven performance methods that deliver targeted results for our casino partners. In addition, I assist with in-team marketing efforts providing tools to analyze efficiencies and the buildout of strategies that lead to increased profitability for the casino and happier customers. Experience: Director Client Development - SCA Promotions; Marketing and Promotions Solutions Director of Marketing - SCA GamingDirector - Special Events & Promotions - Casino Operations - Boyd GamingGaming Tournament Director - Casino Operations - Boyd GamingInformation Technology Manager - Casino Operations - Boyd Gaming Department Program Development - Integrated Marketing Solutions and Assessment for CRM / Design, Implementation and Player Engagement - Casino OperationsCommunity:President of the Casino Direct Marketing AssociationPast member of the G2E Exhibitor Advisory BoardGaming industry conference speaker and contributing writer for gaming publications
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Director Of MarketingSca Gaming Jan 2004 - PresentDallas, Texas, UsIt has been my pleasure to be part of the gaming industry in Las Vegas and across the nation. During my tenure with SCA Gaming, I have help clients blend digital and technology based promotional experiences with their traditional gaming offerings. This has allowed clients to increase market share, improve retention, and expand their reach into new market segments.I joined SCA after many years with Boyd Gaming, where I served in senior executive positions. At the Stardust Resort, I held leadership roles in both IT and marketing in the development of initiatives involving multi-channel marketing solutions for CRM, player acquisition and evolution. The marketing team developed gateway processes to analyze program effectiveness and guest engagement. The result was increases in overall profitability and growth. -
Director Of Gaming Client DevelopmentSca Promotions Jan 2004 - PresentDallas, Tx, UsAs the Director of Client Development, I have a leadership role involving initiatives that are a cross-section of client development, marketing and sales growth, for the Gaming division of SCA and it's partners. Transitioning from senior level casino property responsibilities to SCA marketing director and now to director of client development, is a path that has prepared me to offer SCA clients and prospective clients customized loyalty programs designed to result in profitability and growth. -
Director Of Special Events, Tournaments & PromotionsBoyd Gaming Corporation Mar 1995 - Jan 2004Las Vegas, Nevada, Us -
Department Manager, It Development/Operations - Boyd Gaming CorporationBoyd Gaming Corporation Sep 1986 - Mar 1995Las Vegas, Nevada, Us
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Frequently Asked Questions about Linda Gordon
What company does Linda Gordon work for?
Linda Gordon works for Sca Gaming
What is Linda Gordon's role at the current company?
Linda Gordon's current role is Director of Client Development.
What is Linda Gordon's email address?
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What is Linda Gordon's direct phone number?
Linda Gordon's direct phone number is +121486*****
What skills is Linda Gordon known for?
Linda Gordon has skills like Casino, Gaming Industry, Direct Marketing, Marketing Strategy, Gaming, Marketing, Advertising, Database Marketing, Hospitality, Event Management, Loyalty Programs, Strategic Partnerships.
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