I am co-founder and Senior Digital Conversion Specialist at Catchi. Among others I am responsible for Heuristic (Strategic) assessments for our clients websites and distinguishing the key areas we can improve on to get a (much) better return. My main focus and area of expertise is on optimising the website structure and flow, crafting effective website copy and offering a strong, appealing Value Proposition. I also work with our team of specialists to craft A/B Testing variations and plans and I take part in client workshops to expand on their Digital Strategy, site objectives and priorities to come to the best possible approach, resulting in more leads and/or sales. Our goal is for Catchi to be the trusted partner of choice for companies who want to improve the effectiveness of their website and turn more of their hard earned visitors into customers or leads. We apply our unique Catchi Methodology to optimise Website Conversion Rates for medium to large size companies, resulting in a higher bottom line. After a thorough assessment we make suggestions for improvement and offer suggestions for testing. Using special testing software we run a variety of different tests for our clients and report back on the results.Specialities: Website Conversion Rate Optimisation, Creating SEO optimized, compelling web content, Restructuring website for better flow and clarity, Integrated Internet Marketing Strategies, email marketing campaigns, generating more online sales, new product and out of the box idea development/brainstorming.