Assess client requests quickly. Analyze market. Collaboratively create targeted strategy, brand messaging, and marketing plan aligned with goals. Workflow software, JIRA. May be copywriter and creative manager from concept through production. Implement integrated communications across media in various vehicles with consistent brand messaging, designed to increase awareness and drive business. Expert at process creation. Extensive experience managing multiple creative projects in a fast-paced environment. Representative Clients: Kaiser Permanente Healthcare, Federal Employees Health Benefits, Marketing Project Manager- Oversight of 10 regions’ execution and compliance of Open Enrollment materials. - Developed project plab for all regions. Tracked timeliness.- Create new web pages; updated website with all regions’ new content, OE materials, benefits and rates. Managed review with senior management team. Makucell, CPG skin care start-up. - Created marketing strategy and crafted brand messages. - Transferred complex molecular biology of Renewnt product differentiation into consumer language. - Wrote all marketing communications for Makucell corporate and Renewnt brand launches. - - Developed and implemented public relations campaign to build brand awareness and profile executive team. - Designed and built new website: wrote copy, developed architecture, managed photos and all content. Launched e-commerce. Symphony Asset Management, $17B hedge fund/alternative investments. - Wrote concise, targeted RFP answers, due diligence questionnaires, bios, pitch presentations, and database language.Schechter Institute for Jewish Studies, Israel. - Wrote fundraising letters. - Created marketing campaign, wrote press release and collateral materials partnering with Israel Marketing Director for Los Angeles-based video conference study series with Israel, "LA Goes the Distance"; - Managed events on-site.

Successfully launched company and technology platform in targeted media outlets. Formulated marketing initiatives; built brand awareness and consistently increased website traffic. Analyzed competition and revamped website. Developed and implemented logo/tagline with Bangalore agency. Wrote and produced first-ever sales collateral/press kit. Identified, initiated, and managed tradeshow participation. Created PR campaign – developed relationships with key journalists and analysts; wrote and placed CEO by-line articles and 8 press releases distributed globally.

Drove brand development and marketing strategy for 3 business lines. Directed comprehensive quantitative and qualitative competitive landscape and customer market research projects. Defined new, differentiated, competitive positioning. Championed tactical brand implementation and ongoing campaigns. • Produced monthly metrics and ROI package for senior management review. $3 million budget. • Managed advertising and PR agencies and multiple outside vendor relationships. • Led in-house agency creative team of 7 who produced all sales collateral, promotions, online and print advertising, monthly e-newsletters, emails to customers and prospects, and all website content in both English and Spanish, including private label materials for mortgage brokers and bankers. • Wrote branding/marketing training module. Conducted monthly training for all new sales officers. • Delivered new collateral and promo items: 4 image pieces, 26 tri-fold product brochures, and 22 flyers in 14 weeks. • Built new e-commerce website for line management with warehouse partner including 120 SKUs enabling 24/7 purchase and dependable delivery of collateral and promotional items to trade shows and field sales. • Developed accounting reports for warehousing system to optimize order quantities for substantial cost savings. • Launched profitable B2B Spanish website with online Indymac B2B materials and private label mortgage materials for brokers and bankers to market directly to consumers. • Propelled Correspondent Services to #2 in brand awareness proven by pre- and post-campaign research. • Introduced Home Construction Lending B2B print ads. Produced more than 2,000 sales leads in 6 months. • Multiple marketing initiatives added 175 wholesale customers per month; 51% increase in leads.

Oversight of division’s marketing communications. Managed agency creative development and production. Promoted cross-functional marketing initiatives to optimize enterprise assets and leverage resources.Key Accomplishments:• Increased Asset Accounts by $1.5 million in 6 weeks with direct mail to Retail Bank’s high net worth customers• Created and directed Portfolio Connection product campaign; produced 3% response, exceeding benchmark• Produced 50 original sales collateral pieces to launch new bank’s brand and high-touch strategy• Sponsored and implemented new ad campaign targeting unions. $300,000 in new Taft-Hartley fee income within 8 months

Directed marketing communications including merger newsletters, investment reports, sales collateral, promotions, advertising and events. Promoted 3 times in 6 years, from Bank Officer to Vice President.Developed customer materials and advertising campaigns for Mergers & Acquisitions Task Force resulting in client run-off below 4%, far exceeding industry standards.Standardized advertising procedures companywide, reducing production cost by 30% per ad.Conceived and managed internal enterprise wide Personal Trust referral programs generating 2,000 new accounts in 3 years and $17.5 million annual fee revenue.On-site event manager for 20 Personal Trust and Investment seminars for prospects statewide.