Linda Burlison Email & Phone Number

Toronto, ON, CA

Peel, Ontario, Canada

Toronto, Ontario, Canada

• Full time paramedic internship with Toronto Paramedic Services ACP/CBRNE crew.
• Full F-Class licence, Sept 2022; 10+yrs accident-free with extensive experience driving 24ft+ vehicle
• OPPAT Certificate (Paramedic Physical Abilities Test) passed, Oct 2023
• Worker Health & Safety Awareness, Ministry of Labour, Training and Skills Development, July 2023
• CPR-BLS/AED, (expires Aug 2024) & First Aid & CPR/AED level C, Red Cross, (expires Sept 2024)
• Toronto Paramedic Services Education, AODA - IASR Transportation, OHRC AND Information/Communications Standards Training, Sept 2023

Toronto, Canada Area

About: Medical Cannabis by Shoppers is the largest national cannabis marketplace providing over 24 brands and 200+ cannabis products to registered patients via telehealth & ecommerce across Canada. It is a small, entrepreneurial group operating independently within the larger Shoppers/Loblaw organization. Challenge: On Dec 2019 - MCbyS had missed ALL.

Company: Aurora is the largest global cannabis company by supply and revenue. In 2018 it received more nominations at the Canadian Cannabis awards than any other company.Challenge: Reporting to CCO; create a full-service internal agency; lead an integrated multi-LP team of 25+; responsible for medical, recreational, corporate, IR, CSR marketing executions.

Medreleaf (prior To Aurora Acquisition)

Reporting to SVP Adult Use, drive marketing and commercialization in a fast-moving start-up. Support ecommerce-based medical business and lead marketing launch into the new Canadian rec market.Results: Rec: Making Canadian history, launched Canada’s first new recreational cannabis brands and led fully integrated national marketing launch (SanRafael '71 &.

Medreleaf (prior To Aurora Acquisition)

MedReleaf’s most senior marketing executive, reporting to the COO, and supporting both the Sr. VP Strategy/GM (rec) and GM (medical).Medical: Launched Canada’s first colour-coded cannabis Soft-gels, creating a new revenue-generating category. Soft-gel product was runner up in ‘Product of the Year Award’ 2018. Launched new CBD product line-up (Trutiva.

Challenge: Gain industry experience with no previous cannabis experience in order to land major industry marketing role. Results: Skunk Marketing: Created marketing consultancy for cannabis industry start-ups in order to market own services and gain experience. Landed three pieces of industry work. Experience Gained: Extensive industry experience gained..

Santa Monica, California

Challenge: Open Canadian office; Launch a new social-mobile banking solution to Canadians for Cali-based fintech startupResults: Heavily leveraging partnerships with Manulife Bank and Hudson’s Bay Financial, led the development of 2017 Canadian marketing strategy for new brand development, brand launch, and national roll-out. Tactics.

Marketing Communications Agency

Company: OPMG is a Marketing Communications Agency Founded by legendary Match Marketing Co-Founder Mike FericChallenge: Reporting to CEO, Develop & productize digital shopper marketing solutions; Create integrated brand programs for Canadian and Saudi clients; Lead PassionSports EcommerceResults: Digital In-store: Unique digital in-store solution designed.

Full Service Advertising Agency (acquired By One Agency April 2013)

Challenge: Drive new client wins and revenue via business development & digital strategy. Client retention. Results: Nikon: Co-created NikonClock digital/experiential concept with Creative Director. Nikon called the concept “Brandworks’ most innovative digital work”Cuba Tourism: Digital/social media strategy created & sold in to client (a country with no.

Global Niche Sports Retailer / International Ecommerce Business

Challenge: Build and bootstrap a profitable business from the ground upResults: The Brand: Developed vibrant global social and customer community (10,000+followers) made up of elite rhythmic gymnastics athletes and coaches world-wide). SportSoleil became a sought-after brand (the ‘Lululemon’ of gymnastics). Products were highlighted in the Vogue 2014 New.

(MDC Partner Agency) – "Canada’s Most Awarded Interactive Agency"

HB was a highly respected Canadian digital agency and Canada’s Most Awarded Interactive Agency (an MDC Partner Agency). Acquired 2010.Challenge: 95% of HB’s revenue was from ad banner and website design. Goal was to increase agency revenue through the addition of new traffic-driving and analytics-based solutions. Results: Solution: Launched the Digital.

Brandworks Was An Integrated Agency With North America’s Largest Digital Account

• Challenge: Help win massive new account (North America’s largest buyer of media) via innovative new strategy presentation during new business pitch (CPA-driven PPC campaign). Upon winning, strategize and manage.
• AIMS Search Marketing Speaker and Breakfast Series Speaker (x2);
• CMA Digital Marketing Conference SEO Expert Table Host (x3);
• CMA Digital Marketing Course Guest Panelist & Lecturer (x4)
• Toronto Search Engine Strategies Conference Speaker (x1)
• Canadian Marketing Association (CMA) Digital Marketing Panel Speaker (with first Google Canada GM & MSN VP)

Dthree & Beer.com Were spin-offs From Labatt’s Interactive Division

• Wrote strategic white papers & business cases and launched Search Engine Marketing practice. Clients included Labatt Blue, Budweiser, Rolling Rock, Keiths. Ran Canada’s first beer PPC campaign. Implemented BeerMail &.

Organic Inc - A Leading US Interactive Agency During The Dot-Com Bubble

Organic was a top international digital agency. The Toronto office was led by Troy Young, now the President of Hearst Media. My role was to project manage major new site builds including the Toronto Olympic Bid Website and BellZinc.com ($1million+ site build for Bell Canada); both successfully managed on time and budget

One Of North America's First Tier 1 Digital Agencies

• CITW was one of North America’s first Digital-Only agencies. We built the first websites for companies including Purolator, Deloitte, BMW, CBC and Microsoft.
• Project Manager and Information Architect for Canada's first online brokerage and IPO website, GroomeCapital.com (delivered on time and on budget, within scope)
• Assistant Project Manager for Deloitte.com, CBC
• As Project Manager & Information Architect, my work won the following awards: ~ Toronto Star Award of Excellence - VivaCare.com - Best Overall Internet Company, 2000 ~ Standard of Excellence Web Award.

Paramedic (Pcp), Primary Care Paramedic

Completed program with 89% average. A-EMCA Pass 82%. Clinical placement at Oakville Trafalgar Hospital. Ride-out placement Toronto.

Mba, Management Of Innovation & New Technology

Award: McMaster MBA Graduate Scholarship Award: McMaster MBA Deans Honours List

Ba, Computerized And Int'L Communications

Award: York U. Academic Achievement List Award: York U. Dean’s Honour Roll

No Degree Awarded, Journalism

Award: John E. Bird Scholarship Award: Dean’s Honour List