Linda Burlison Email & Phone Number

Toronto, On, Ca

Peel, Ontario, Canada

Toronto, Ontario, Canada

Full time paramedic internship with Toronto Paramedic Services ACP/CBRNE crew. ● Full F-Class licence, Sept 2022; 10+yrs accident-free with extensive experience driving 24ft+ vehicle● OPPAT Certificate (Paramedic Physical Abilities Test) passed, Oct 2023● Worker Health & Safety Awareness, Ministry of Labour, Training and Skills Development, July 2023● CPR-BLS/AED, (expires Aug 2024) & First Aid & CPR/AED level C, Red Cross, (expires Sept 2024)● Toronto Paramedic Services Education, AODA - IASR Transportation, OHRC AND Information/Communications Standards Training, Sept 2023 ● N95 Mask Fit Certification, Aug 2023● Human Trafficking for Healthcare Professionals Training, Oct 2022● All vaccinations up-to-date, including 3 COVID vaccinations, 2023● Clean Drivers Abstract, Police Check and Vulnerable Sector Check, 2023

Toronto, Canada Area

About: Medical Cannabis by Shoppers is the largest national cannabis marketplace providing over 24 brands and 200+ cannabis products to registered patients via telehealth & ecommerce across Canada. It is a small, entrepreneurial group operating independently within the larger Shoppers/Loblaw organization. Challenge: On Dec 2019 - MCbyS had missed ALL annual business targets. Reporting to head of Shoppers' cannabis organization, challenge was to completely revamp offline and online marketing approach in order to drive increased patient acquisition and sales with ever-decreasing budget. Solution & Results: By Dec 2020 - Completely redefined entire online/offline marketing strategy; Implemented numerous consumer-facing conversion- and awareness-oriented tactics (social, SEO, paid media, UX, ecom, CRM, grass roots, WOM). Monetized site through new Paid Partner Program; drove dramatic increases in KPIs including 1000% increase in customer acquisition and 300% increase in site conversion rate. Despite original budget being decreased by 50%, by the last period of 2020 (despite COVID), we were hitting (or exceeding) all ambitious targets.

Company: Aurora is the largest global cannabis company by supply and revenue. In 2018 it received more nominations at the Canadian Cannabis awards than any other company.Challenge: Reporting to CCO; create a full-service internal agency; lead an integrated multi-LP team of 25+; responsible for medical, recreational, corporate, IR, CSR marketing executions across five Aurora brands: SanRafael’71, AltaVie, Aurora, MedReleaf, CanniMed; plus International partners & subsidiaries (Aurora Germany, Aurora Mexico, MedReleaf Australia, ALPs etc.)Results: First 90 days: Created/implemented organizational processes supporting 200+ live marketing initiatives across multiple businesses/marketing channels. Project wins include: Lift stage event, Retail Hoarding; multiple website launches. Financial wins: diverted over $200,000 in agency hard-costs to internal resources. Ops wins: implemented comprehensive cross-organizational Health Canada tracking process; first submission Jan 30, 2019; implemented ME-wide financial tracking process.

Medreleaf (Prior To Aurora Acquisition)

Reporting to SVP Adult Use, drive marketing and commercialization in a fast-moving start-up. Support ecommerce-based medical business and lead marketing launch into the new Canadian rec market.Results: Rec: Making Canadian history, launched Canada’s first new recreational cannabis brands and led fully integrated national marketing launch (SanRafael '71 & AltaVie) in tumultuous acquisition period; brands became #1 sales and share leaders across Canada against 40+ other LP brands in month one of legalization. SanRafael ’71 nominated for Best New Brand and Best Marketing Campaign at prestigious 2018 Canadian Cannabis awards. Brand-building leveraged our innovative partnership with Amsterdam Breweries and cannabis-flavoured beer (San Rafael ’71 4:20 Pale Ale – ‘From Beer to Bong’). PR push dominated Quebec newspaper covers on April 20, 2018 (4/20).

Medreleaf (Prior To Aurora Acquisition)

MedReleaf’s most senior marketing executive, reporting to the COO, and supporting both the Sr. VP Strategy/GM (rec) and GM (medical).Medical: Launched Canada’s first colour-coded cannabis Soft-gels, creating a new revenue-generating category. Soft-gel product was runner up in ‘Product of the Year Award’ 2018. Launched new CBD product line-up (Trutiva, Equiposa, Orellium), positioning MedReleaf as a leader in the important CBD space. Implemented MedReleaf’s first innovation pipeline and revamped UX for MedReleaf ecommerce store. Medical sales grew 37% YoY, limited only by supply. Corporate: MedReleaf was nominated for twelve customer- and peer-nominated awards Sept 2018. Market Cap tripled to $3.2 billion in a single year. Thought Leadership: Presented Lifetime Achievement Award at Lift 2017 Awards to Dr. Mark Ware; Industry Day Speaker Lift 2018

Challenge: Gain industry experience with no previous cannabis experience in order to land major industry marketing role. Results: Skunk Marketing: Created marketing consultancy for cannabis industry start-ups in order to market own services and gain experience. Landed three pieces of industry work. Experience Gained: Extensive industry experience gained. Led delivery (on time and on-budget with 99% accuracy) of 20+ deliverables for Maricann Investor Relations (Cdn LP) during high scrutiny IPO period. Materials were used to drive investor interest, create credibility and generate funding/partnerships within financial and pharmaceutical sectors. All materials in alignment with ACMPR marketing and advertising restrictions. Created plan and led early stages of brand development engagement and investor deck development for Prescott Logic (Cannabis R&D Startup).Developed & implemented program management system for Riverstone (Cannabis Branding Agency) leading smooth transition and project management of $1M+ of cannabis marketing projects.Outcome: Attained Goal -- Two job offers from the top 2 Canadian LPs; Chose Canada’s top LP MedReleaf

Santa Monica, California

Challenge: Open Canadian office; Launch a new social-mobile banking solution to Canadians for Cali-based fintech startupResults: Heavily leveraging partnerships with Manulife Bank and Hudson’s Bay Financial, led the development of 2017 Canadian marketing strategy for new brand development, brand launch, and national roll-out. Tactics: Influencer/digital/social-media/loyalty/experiential

Marketing Communications Agency

Company: OPMG is a Marketing Communications Agency Founded by legendary Match Marketing Co-Founder Mike FericChallenge: Reporting to CEO, Develop & productize digital shopper marketing solutions; Create integrated brand programs for Canadian and Saudi clients; Lead PassionSports EcommerceResults: Digital In-store: Unique digital in-store solution designed and implemented in MEC for PassionSports products including Misfit Flash, Evoc Sports, Kali Protectives and RedBull Racing Eyewear. Over 5000 opt-ins acquired in-store during 2-month trial. Saudi Campaigns: Experiential programs designed and launched in Saudi for Pantene, Pringles, Clorox, Quaker Oats. Branding & Ecom: Built new PassionSports brand identity; designed/implemented ecommerce strategy on Amazon and Shopify for Redbull Racing retailer. Drove $125,000/mo in first quarter post launch.

Full Service Advertising Agency (Acquired By One Agency April 2013)

Challenge: Drive new client wins and revenue via business development & digital strategy. Client retention. Results: Nikon: Co-created NikonClock digital/experiential concept with Creative Director. Nikon called the concept “Brandworks’ most innovative digital work”Cuba Tourism: Digital/social media strategy created & sold in to client (a country with no internet). Five years later, the ‘Cuba Authentica’ OOH and digital is still run by Cuba across North America, enticing hundreds of thousands of visitors to Cuba each year. Queen’s School of Business: Developed and sold a linked-in-based lead-gen strategy for Queen’s Exec MBA programs. Digital strategy allowed Brandworks to re-win Queen’s business in agency review ($12mil account). 5+ years later successful campaign is still a key component of recruitment, engaging 1000s of potential candidates per year with a massive ROI (single conversion is worth over $100,000 in revenue). CPA: Designed and executed digital strategy used to win $15 mil new account and introduce CPA (replacing CMA, CA, CGA) to Canadians.

Global Niche Sports Retailer / International Ecommerce Business

Challenge: Build and bootstrap a profitable business from the ground upResults: The Brand: Developed vibrant global social and customer community (10,000+followers) made up of elite rhythmic gymnastics athletes and coaches world-wide). SportSoleil became a sought-after brand (the ‘Lululemon’ of gymnastics). Products were highlighted in the Vogue 2014 New York Fashion week runway show and used by top international competitors at the 2012 Olympics.The Business: Built global supplier relationships (China, Italy, Japan). 100% of sales through ecommerce platform and Amazon global sites. 80% of revenue from outside Canada. Highly profitable by year 3 ($1mil/yr with strong continued growth).

(Mdc Partner Agency) – "Canada’S Most Awarded Interactive Agency"

HB was a highly respected Canadian digital agency and Canada’s Most Awarded Interactive Agency (an MDC Partner Agency). Acquired 2010.Challenge: 95% of HB’s revenue was from ad banner and website design. Goal was to increase agency revenue through the addition of new traffic-driving and analytics-based solutions. Results: Solution: Launched the Digital Media & Analytics division (HB2), introducing new solutions (social media, influencer marketing, blog seeding, affiliate marketing, analytics insights, conversion-based campaign optimization, online PR, SEO, PPC) to existing and new clients. My role was highly entrepreneurial and autonomous, reporting to top partner. I was responsible for every aspect (including P&L, bus dev, strategy, mgmt., client care) and managing/mentoring growing digital media/analytics team.Outcomes: Team designed & implemented demand gen strategies supporting campaigns winning 18 top awards and more than quadrupling revenue. My business development work resulted in growth of division from 2 clients to 10+ clients including new clients: Nintendo, Molson, Lainey Gossip, Capital One, Source by Circuit City, CAA, Primus, ZipCar, Maple Leaf, Nestle, ThermaBlade, Discovery Network. In same role, oversaw Capital One credit card acquisition campaigns driving CPA to industry-low of ~$100/card. Capital One called it one of their ‘biggest marketing success stories’As a hands-on leader, I personally developed & executed strategies for Canada’s first social media & PPC campaigns for Mercedes, Molson, Nintendo and ThermaBlade.My leadership gained HB a name as a media leader and generated $5-10 mil per year net new profit.Accolades: For my work in this role I was won a peer nominated IAB Canada Top Online Marketer Award, recognizing Canada’s 40 ‘Best, Most Creative, and Innovative Online Marketing Professionals’. Work I played a central role in won 3 Applied Arts Awards, 5 Int’l Davey Awards, 3 Int’l Academy of Visual Arts Awards

Brandworks Was An Integrated Agency With North America’S Largest Digital Account

Challenge: Help win massive new account (North America’s largest buyer of media) via innovative new strategy presentation during new business pitch (CPA-driven PPC campaign). Upon winning, strategize and manage campaign for North America’s largest online spender while building out a new search marketing division within agencyResults: Campaign: Won account and designed/managed acquisition/analytics-driven PPC campaign for Vonage which drove lowest CPA of all media channels. Campaign consistently outperformed Vonage’s US campaign which was led by one of North America’s top media agencies (CARAT). Win generated $30 mil for agency across 3 yrs. Search Division: Pitched, sold and managed Canada’s first PPC campaigns for Nikon, Queen’s, DaimlerChrysler, Molson, driving $2M+ agency revenue. Leadership: As one of the first marketers (and one of first female marketers) to identify the importance of search marketing I was fully self-taught. The day Google launched its PPC certification program I took the test and became one of the first 100 world-wide to earn Google’s PPC Certification. Early leadership in SEM gave me opportunities to speak and educate at conferences: • AIMS Search Marketing Speaker and Breakfast Series Speaker (x2);• CMA Digital Marketing Conference SEO Expert Table Host (x3); • CMA Digital Marketing Course Guest Panelist & Lecturer (x4) • Toronto Search Engine Strategies Conference Speaker (x1)• Canadian Marketing Association (CMA) Digital Marketing Panel Speaker (with first Google Canada GM & MSN VP)• Sheridan College’s New Media Design Program Guest Lecturer

Dthree & Beer.Com Were Spin-Offs From Labatt’S Interactive Division

• Wrote strategic white papers & business cases and launched Search Engine Marketing practice. Clients included Labatt Blue, Budweiser, Rolling Rock, Keiths. Ran Canada’s first beer PPC campaign. Implemented BeerMail & Online Dating businesses on Beer.com

Organic Inc - A Leading Us Interactive Agency During The Dot-Com Bubble

Organic was a top international digital agency. The Toronto office was led by Troy Young, now the President of Hearst Media. My role was to project manage major new site builds including the Toronto Olympic Bid Website and BellZinc.com ($1million+ site build for Bell Canada); both successfully managed on time and budget

One Of North America'S First Tier 1 Digital Agencies

CITW was one of North America’s first Digital-Only agencies. We built the first websites for companies including Purolator, Deloitte, BMW, CBC and Microsoft. • Project Manager and Information Architect for Canada's first online brokerage and IPO website, GroomeCapital.com (delivered on time and on budget, within scope)• Assistant Project Manager for Deloitte.com, CBC• As Project Manager & Information Architect, my work won the following awards: ~ Toronto Star Award of Excellence - VivaCare.com - Best Overall Internet Company, 2000 ~ Standard of Excellence Web Award - GroomeCapital.com - Int'l Web Marketing Assoc., 1999 ~ Certificate of Creative Achievement - GroomeCapital.com - Int’l Web Page Awards, 1999

Paramedic (Pcp), Primary Care Paramedic

Completed program with 89% average. A-EMCA Pass 82%. Clinical placement at Oakville Trafalgar Hospital. Ride-out placement Toronto.

Mba, Management Of Innovation & New Technology

Award: McMaster MBA Graduate Scholarship Award: McMaster MBA Deans Honours List

Ba, Computerized And Int'L Communications

Award: York U. Academic Achievement List Award: York U. Dean’s Honour Roll

No Degree Awarded, Journalism

Award: John E. Bird Scholarship Award: Dean’s Honour List