I'm a Saatchi & Saatchi trained, award-winning creative and a copywriter. I started out as an art director with Paul Arden as my boss for 6 years in Charlotte Street, where I came up with ideas for press ads, posters, radio and TV ads for brands such as British Airways, InterCity, P&G, Johnson & Johnson and The United Nations.I now have over 30 years' experience above the line, below the line and online. I've written for major brands including BMW, NatWest, Lloyds, Barclaycard, RBS, American Express, Avios, IKEA, Mini, Visit Wales, Macmillan, RNLI, Greenpeace & Amnesty International.I'm as happy crafting copy for start-ups as international corporations, and creating pithy posters to long copy for brochures and websites.I'm a stickler for punctuation - dot leaders and screamers are banned in my book. I’m known for giving copy a lightness of touch and making the complicated understandable.I’m always exploring new tools and with generative ai and can wrangle chatGTp, Dall-E, Leonardo, Claude, and Suno.I can work alone or team up with my regular art director of 15 years, James Ellis.I’ve just finished a second poetry collection.My superpower Is a Diploma in cheese. Don’t challenge me to the Cheese or Font quiz.