• Implemented cross-departmental project to enhance team efficiency and streamline communication, optimizing workflows from onboarding to daily operations across the organization.• Spearheaded Worca’s website revamp and SEO initiatives, leading to a 70% increase of website traffic through refined messaging and improved user experience.• Collaborated closely with the CEO on business strategies and company financial forecast, contributing to the strategic vision and growth objectives.• Built and maintained relationships with 10+ strategic partners, enhancing Worca’s brand visibility in the market and creating co-marketing opportunities.

• Worked closely with marketing to align product messaging and market positioning, crafting marketing materials and supporting product-centric content campaigns.• Drove the adoption of the Worca app within the organization by conducting training sessions, creating user guides, and providing ongoing support, significantly increasing internal engagement and user adoption rates.

• Conduct competitor research in the U.S. and foreign market and current market conditions to determine potential needs of company’s services and products.• Research, analyze, and conceptualize existing communications strategies for company's future tactics. • Work closely with cofounders on company's marketing strategies in different regions. • Analyze data of competitors’ services/products programs and pricing strategies and generate reports for cofounders to review.

Clients: Asian World Film Festival, Megaport Music Festival, Island Nation, Dream Flare Film Festival, Taiwan Film Festival of Boston, Symphony 47 Human Right Festival. • Develop and lead innovative social media campaigns for multiple AiKhun affiliate accounts. • Generate key PR and marketing assets in both Chinese and English. • Pitched and worked with journalists on house curated events, generated 7 outlet articles and 10,000+ impressions. • Maintained relationship with stakeholders from community partners, influencers and press and become the go-to for those outlets.• Conduct media monitoring and provide insightful analysis.

• Coordinated with PR agencies to publish branded content or work with clients directly to place sponsored content. Past clients: 2020 Census "Be Counted" Campaign, Macao Government Tourism Office, Lee Kum Kee, HJ Auto, Beijin Restaurant, Yoshida Sushi Bar. • Executed Guruin’s Instagram campaign with an increase of 200 organic followers in 2 months.• Translate and edit national and local news each day to serve on a 20 million monthly view website. • Manage 45K follower Facebook page with diverse topics: articles, points of interest, and sponsored content.

Clients: David Yurman, The Original Farmer's Market, Utah Office of Tourism, Beverly Shopping Center,MoMA• Created and published weekly push contents for clients. • Conducted initial marketing research for client's Chinese market entry.• Support social media recommendations presentation. • Organized and update client's SEO strategy list.• Conducted marketing report.

• Managed and created the Center for PR social media content calendar and postings. • Researched and planned professional workshops and networking events. • Organized center's 900+ contact list. • Contributed to 2019 Relevance Report on predicting future PR trends.

• Draft key press materials like client invites, event schedules and interviews. • Assisted with client services including feature story result, media mention search and event invites. •Actively organize Electronic Press Kits for more than 20 clients. • Research and maintain target list to campaign specifications.

Partnered with Washington Restaurant Association to launched holiday campaign —Holiday Pop-Up Market. Managed social media promotion with a budget under $1,500 and attracted 1.5K attendees. Developed social media monthly engagement report.

Oversaw club’s annual largest event Public Relation, Food Vendor, Activities teams. Event attracted more than 1,000 audiences, Revenue of the event: 9,000. Coordinated two orientations and reception for incoming new students in Taiwan resulting 150 guests. Administer club’s Facebook page and event pages that interact and share events with 1000+ members. Committee of “The Voice UW” with result of over 1,000 audiences, and generated net profit: 3,000 Chief editor of “New Student Guide”—a booklet for new students before arrival.

Oversaw and coordinated various events some up to 3000 attendances. Publish event information on Facebook fan page which attracted over 6.4K views. Tabling on red square and promoted Taiwanese cultural events. Kept club's event spendings, revenues. Provide club finance analytical advice when organizing large events.

Crafted subscription mail and promotional texts to 1000 costumers. Coordinated Dong-Sen TV shopping program and worked with Taiwanese TV shopping emcee, resulting in a 200% net return. Set up a Facebook fan page, created a seasonal promotion event resulting in 1,000 views and 50 likes over a one-month period. Monitored the company’s website engaging rate using Google analytics.