Linda Cheung Email & Phone Number

Miami, Florida, United States

Helping to green single family home renovations across the U.S. with a holistic approach

Miami/Fort Lauderdale Area

Before It's Too Late (BITL) is a nonprofit creative studio using arts & technology to create public art experiences that educate and inspire people to build a more sustainable world together. We create augmented reality murals, public art events, school programs and other interactive formats to engage the community on environmental issues and solutions. BITL partners with organizations, schools and city governments to build innovative programs and reach communities in South Florida. BITL's innovative approach has been featured numerous times in local and national press.

I helped develop and share the En-ROADS model & workshop to empower community groups with knowledge about effective climate action. En-ROADS is a cutting edge simulation tool that enables anyone to explore, for themselves, what solutions are required to mitigate global warming to less than 2 degrees. The simulation, developed by Climate Interactive and MIT Sloan, runs on an ordinary laptop in a fraction of a second, is available online, offers an intuitive interface, is grounded in the best available science, and has been calibrated against a wide range of existing integrated assessment, climate and energy models. Access En-ROADS at https://en-roads.climateinteractive.org/

India - Bengalore, Delhi, Mumbai And Rural Provinces

Received sponsorship from MIT Tata Center and MISTI India to travel to India with a team of graduate fellows from MIT Tata Center to conduct market analysis of regulatory, investment and supplier landscape for solar energy with focus on rural access microgrid projects and blockchain transaction solutions.

Juno Beach, Fl

Conducted market analyses and financial modeling for nuclear, battery storage and wind power plants, converting America one profitable project at a time to a clean energy future

Nairobi Kenya

Wrote business plans to raise financing for grid-adjacent power projects that would give access to electricity to rural communities of 5,000 - 20,000 people

Nairobi Kenya

Developed marketing & sales strategy recommendations for a new organic fertilizer by-product by conducting field research with commercial and smallholder farmers, agronomists, research and development institutions and inputs distributors

Manhattan

Taught GMAT to classes of 5-20 in Manhattan + private tutoring. Prep students to rock this adaptive monster of a test, making dreams of business school come true

New York, New York, United States

Drove portfolio growth in American Express's newest underbanked customer base, developing early engagement strategy for newly acquired Serve and Bluebird customers. Initiatives included launching new customer partnerships, channels and analytics tools

New York City

Ran multi-channel marketing campaigns and product launches by partnering across the digital, direct response, cross-sell and partnership channels and managing an inbound sales team of 300 reps across two vendors - all for the primary objective of acquiring new card members and driving cardholder spend. Additionally led large tech projects to develop new capabilities to increase sales, efficiency and customer experience.

New York City

In outbound sales, data is critical to putting together high performing lead lists. That's where I came in - informing channel strategy and investment with analytics. Key projects include: (1) created new email capability & targeted content for the channel (2) launched several lead generation pilots and (3) led optimization exercise with data capture vendor

Norwalk, Ct

Managed a portfolio of over 150 figurine product lines ranging from licensed lines like Betty Boop/ M&M's... to Michelle Obama Fashion figurines ... to lifelike replicas of perfect ten-point buck statues (yes this means something to wildlife enthusiasts). In order to manage my figurine product portfolio, I worked the entire product life cycle from development to branding to sampling to marketing. To maximize sales, I ran monthly direct mail and media marketing campaigns.

New York City

RFPs (Request for Proposals) - I worked on these all summer, putting together primary and secondary research and creating pitch decks to help the executive team win new accounts for the marketing agency. On a couple occasions, I even got to attend the client pitches with the CEO

Guatemala

Helped a Guatemala City orphanage become self sustainable through Ties to the World's social entrepreneurship model. I worked with a team of 5 other business volunteers. We completed due diligence and crafted the business model, then traveled to Guatemala to implement the project at the orphanage

Philadelphia, Pa

I worked part-time in the spring and continued my internship full time in the summer to help launch a new GSK college campus advocacy program across 200 campuses nationwide with 400 student advocates (two per campus). I then signed on to be one of the advocates for UPenn during the 2007 - 2008 school year

Master Of Business Administration (M.B.A.), Sustainability, Entrepreneurship, Finance

Activities and Societies: President of Sloan Energy Club, Social Chair of Africa Business Club, Singer in Rolling Sloan Band, Founder.

B.S. In Economics With Major In Marketing, Minor In Anthropology

Activities and Societies: MUSE Undergraduate Marketing Club, New Spirit of Penn Gospel Choir (soprano section), Penn Outdoor Adventure Club

Education record

Activities and Societies: Math ClubTemperance, Michigan