Linda Cheung Email & Phone Number

Basingstoke, Gb

Are you ready...• to drive innovation from the inside?• to learn how to create the products and services customers really want and will pay for - as quickly as a startup?Intrapreneurship is the practice of finding customers first, then bringing them along as you build the product/service - and the business model!Intrapreneur Nation provides Tools, Training and Community for Intrapreneurs.We created "Intrapreneurship Mastery" for large enterprises who saw what we were doing at CubeSocial and asked us to show them first-hand how to go beyond the innovation fluff and build the *right* products and services. We don’t just teach intrapreneurship and innovation best practices, we genuinely do it.We’re entrepreneurs and intrapreneurs, running companies and working inside large corporates. We're leading culture change and embedding intrapreneurial skills every day.Join us in shattering startup myths, shifting mindsets and creating innovation that matters: https://intrapreneurnation.com/ Follow our LinkedIn page to inject some Startup DNA into your day: https://www.linkedin.com/company/intrapreneur-nation/

Supporting high-growth potential businesses and the entrepreneurs that create them through incubation programmes, SETsquared have helped over 1,000 startups raise more than £1bn of investment. SETsquared's Entrepreneurship Programmes provide business support in the form of targeted workshops, mentoring, coaching and networking events. The main two day workshop provides experiential learning and an opportunity to pitch to an expert panel. When facilitating the learning exercises, I use my business knowledge and experience to guide the participating companies in critically assessing their companies. When judging the pitch sessions, I provide targeted feedback and have the experience to identify a business proposition with growth potential. And when mentoring and coaching, I usually focus on growth and marketing strategies. This includes advising on the branding, positioning, profiling and marketing of the companies and its directors, and business operations particularly as related to fast-growth startups.

CubeSocial is an award-winning business designed to help you influence the influencers, move the market, and win new business.Our objective is to help you build a social media capability that delivers real ROI. From marketing through customer service to sales, our solutions are designed to cut through the social media chaos and put you back in control.A recognised keynote speaker on the topic of social media, my presentations provide a surprising business perspective that frequently see me called back for repeat deliveries. My career in highly regulated markets and uncompromising emphasis on financial ROI, give me a drive for tangible results and solutions that really work, whilst avoiding the hype that is often associated with social media.

We didn't want to assume what businesses wanted when we founded Connectegrity, so went out and asked. The overwhelming answer was: "new ways to win new business". The company and its brands have been recognised as a ‘Top 20 idea’ by The Guardian, ‘Top 20 start-up’ by entrepreneur magazine Startups, and one of ‘25 companies that reflect the future’ by analyst firm Index B’s Ones to Watch report.In 2013, we were selected to join the inaugural Accelerator 250 list by Sir Terry Leahy and Lord Young.Demand for consultancy services quickly followed on from our product successes. Our knowledge of Lean start-up methodologies, combined with our corporate experience of highly regulated markets, perfectly positions us to work with global companies to implement change programmes.We advise and partner with Boards of Directors, Business Development and Innovation teams on the development and delivery of best practice programmes. Being known for social media through CubeSocial, we are publicly credited for our contributions to the training, strategy and successes of C-Suite executives and some of the world’s largest firms.

Providing one-to-one support to innovative and high growth SMEs across South East England, to assist businesses in commercialising innovation, sourcing funding, exploiting their IP and accessing new markets.My coaching specialisms are business strategy and leadership, optimising processes for growth, innovation management, digital marketing and social media.

Supporting UK innovators to grow and scale on a global stage.Innovate UK EDGE is a program designed to help ambitious and innovative UK-based companies grow and succeed. As a part of Innovate UK, the UK's innovation agency, EDGE provides a range of services including expert business advice, funding opportunities, and tailored support to help businesses scale up and commercialise their ideas. As an experienced Innovation and Growth Specialist, I work closely with businesses to develop strategies that will enable them to achieve their goals and reach their full potential. By joining Innovate UK EDGE, businesses can access a wide range of resources and expertise to accelerate their growth and drive innovation.

In addition to sitting on the main board, I chair the Nominations Committee, and the EZ³ Enterprise Zones Programme Steering Group. I am also a member of the Funding Escalator Steering Group, providing strategic guidance for £16m of loan and equity investment funds - 100+ high growth enterprises have been supported, creating/safeguarding 900+ jobs, with £36m of private investment leveraged. The Nominations Committee was responsible for the appointment of our current EM3 Chair, former Chief Executive of 3i Group, Michael Queen. EZ³ is a multi-site enterprise zone in the Enterprise M3 area comprising three major regeneration sites: Basing View in Basingstoke; Longcross near Chertsey; and Tech Forest at Whitehill & Bordon. Enterprise M3 is a business-led Local Enterprise Partnership (LEP), bringing together private, public and not-for-profit sectors to drive prosperity in the towns adjacent to the M3. It is one of 38 LEPs in England and its role is to help determine economic priorities and lead growth and job creation at a sub-national level.A high performing LEP, Enterprise M3 are held in high regard by both Government and local partners. It is driven by a desire to ensure that the area remains a great place to live and do business. I have been appointed as a Board Member to help shape the area's economic future, with a focus on entrepreneurship, innovation and communications.

Vitaccess is the real-world evidence (RWE) and health economics and outcomes research (HEOR) consultancy behind MyRealWorld™ - a ground-breaking platform that produces real-time data on how diseases and treatments impact patients’ everyday lives, from tailor-made apps installed on patients’ smartphones.After rapid growth and success, an advisory Board of Directors was been established to advise Vitaccess’ senior management team. It was an honour and delight to contribute to the inaugural Board meeting in the same week that Vitaccess won a place on Tech Nation’s prestigious Rising Stars programme.#RisingStars - hundreds of applications became 33 semi-finalists, then 20 final pitches, then Tech Nation’s Top 10 – “up-and-coming tech startups with the potential to scale their businesses and ultimately become the market leaders of tomorrow”

I was approached to join BetterSpace's Board because they wanted an independent NED who understood startup, scaleup and going for investment, and looked at things from a purpose perspective. "Job done" in CEO Jim Woods' words, was achieved 8 months later, when I stepped down from the Board as investors joined at the close of a successful fundraising round. BetterSpace is on a mission to turn the tide on mental illness - an intelligent marketplace that helps everyone, whatever their level of distress, find enjoyable activities that improve mental health. A cookie-cutter approach to workplace wellbeing doesn’t work, especially while we continue to work remotely. BetterSpace provides a personalised, holistic, evidenced-based platform that empowers employees to proactively manage their own wellbeing.

An inaugural mentor for the launch of this startup accelerator. The initial focus was on attracting startups in the B2B space that leverage cloud and possibly make or exploit big data sets. Dotforge fast tracks high-growth early-stage startups in an intensive 13-week boot-camp process. The model is proven in both the US and the UK, and mentoring is at the heart of the success of these programmes. Entrepreneurs mentored include the founders of Mihaibao, where Chinese consumers can shop for upmarket Western brands. Mihaibao raised $1.6m in January 2016. The programme is part funded by Creative England and part funded by ten local angel investors who are committed to building up the Sheffield startup environment for early stage digital companies.

In this Institutional Securities Financing role, I was responsible for new initiatives, product and market development, financial control, regulatory compliance, operations management, and representing the business at external forums and industry groups. Made use of client contacts and skills to introduce, then win exclusive access to, a $2BN long only fund – with privileged information and limited competition initial pitch to award took just six weeks.Worked with Credit, Risk, Legal, Finance, Ops and Technology to minimise regulatory capital.Redirected resources towards risk and reputation management as the global financial crisis developed after the collapse of Lehman Brothers in 2008.

This role was specifically created for me to increase the operating efficiency, productivity and profitability of the International Stock Loan and Financing Products Group.Identified, then directed support groups, to eliminate a trade booking inefficiency – $M of bank fees were saved in the first year of implementation alone, an amount which would increase annually.Leadership role in Private Wealth Management startup – from initial business model definition to new systems/process implementation, staff training and launch.Recruited and developed talent for the firm, including a deemed "risk" summer intern to such an extent he was the only individual in his class to be offered two roles in the business.Directed the creation of a business focused time management programme. The striking productivity results for our Group resulted in the programme being rolled-out firm-wide.

Head-hunted to troubleshoot the Trading Fees team, who were responsible for the largest direct expense of the Institutional Businesses – fees exceeded $200M across European Equity and Fixed Income. Identified financial risk of $6M and the root cause of a potentially unlimited exposure.Presented analysis to justify additional resources and introduce improved controls.Transitioned and integrated the team back into Finance.

Led the team who provided financial analysis to the Head of European Equity and his direct reports.Revamped the team structure, their processes and outputs - increasing interest and demand for our work and consequently my client base and head count. Created and sold solution to a previously unidentified FX risk delivering $4M impact.Spotted a hedging anomaly with $200M impact over two years. My team's analysis was presented to the Board of Morgan Stanley and the firm’s European hedging policy was amended.

Specifically sought out to review the department’s objectives and provide advice on strategy. Streamlined the monthly returns process saving 400+ man days a year. Reduced operational risk by $1M per annum and generated a $'0M reclaim from HMRC by implementing new financial controls.

Head of Planning & Analysis, Reporting & Control and Securitisation - established and developed these functions for the launch and growth of Morgan Stanley credit cards, personal loans and affinity products.Designed and built the financial infrastructure supporting one of the UK’s fastest growing credit cards.Enhanced operational control and reporting to satisfy the Institutional and Retail requirements.Recruited, trained and retained a highly motivated and proficient team capable of developing and managing start-up scenarios, including new products and countries.Challenged and changed Morgan Stanley’s process of vendor payment and expense recognition, saving the business $20M.Delivered a strategic tax structure predicted to save $'0M over five years.Managed a multi-geographical cross functional team to execute the business’ inaugural securitisation deal and Morgan Stanley’s first Lead Managed Asset Backed Security credit card transaction in Europe.

A task force of six, selected to re-engineer the month end processes and procedures of 300+ Controllers across Europe. We accomplished all project objectives six months ahead of schedule. My contributions to this success included: standardisation of data uploads; creation of new systems to automatically reinstate unhedged balances; centralisation of brokerage and clearing expenses within business unit areas; and developing and rolling out training and support framework to all 300+ Controllers.

Foreign currency risk management for Europe and Non-Japan Asia through turbulent market conditions including the Far East/Emerging Market crisis and EMU Conversion. Achievements included: establishing new processes to manage illiquid currencies after clearing exotic exposures dating back seven years; implementing a new revaluation system; and globally coordinating EMU Conversion activities during Le Weekend.

Undertook audit, regulatory and securitisation work for charities, pension funds and banking clients, including Citicorp UK and NatWest Capital Markets. All assignments were completed on or ahead of time and within budget, and I identified over £100,000 of extra billing opportunities.

Start-Up Accelerator Mini-Mba

Connectegrity was awarded two places on the programme after it was spotted for its fast and high growth potential by Thames Valley.

Fsa Approved, With Authority To Trade

Certificate in Investments: Unit 01 Financial Regulation October 2006 Unit 02 Securities July 2007 Unit 07 Financial Derivatives October.

Fcma, Cgma

Exams completed and Associate membership achieved 1999 Fellowship awarded for strategic experiences and successes 2003

Bsc, Economics

Activities and Societies: AIESEC