Linda Cheung

Linda Cheung Email and Phone Number

Director @ Connectegrity
Basingstoke, GB
Linda Cheung's Location
Basingstoke, England, United Kingdom, United Kingdom
Linda Cheung's Contact Details
About Linda Cheung

Experienced board member, business advisor and executive coach, helping C-suite executives achieve change and innovation. A former Executive Director at Morgan Stanley, I was promoted to Chief Operating Officer at 32 after taking a lead role in the launch of the company’s first credit card.In 2010 I co-founded Connectegrity and built the award-winning team behind social media startup CubeSocial - its successes led to Intrapreneur Nation, where I now lead intrapreneurship programmes. I believe lean startup thinking should be accessible to enterprises big and small and have advised high-growth start-ups as a SETsquared Mentor and Pitch Judge, and innovative scale-ups through Innovate UK and Oxford Innovation. At Enterprise M3 LEP, I chaired the Nominations Committee and EZ3 Enterprise Zone Steering Group. EZ3 comprised three sites, totalling 40 hectares, with new development and investment forecast to create 10,000 jobs and £115m of business rates income growth. I also provided strategic guidance for the £16m loan and equity investment fund supporting high potential SMEs. I retired as a Board Member after serving the maximum two terms, each term being 3 years. A qualified accountant, I was awarded a CIMA Fellowship for strategic successes when 30 years of age, and subsequently represented the private sector as judge for the 2010 Annual Awards.I was invited onto the inaugural Accelerate 250 by Sir Terry Leahy and Lord Young in 2013, ranked 8th on City AM’s Women in the City Powerlist at its 2015 launch, showcased in Top 100 Asian Stars in UK Tech in 2019, and recognised for public service at the King’s Coronation Garden Party at Buckingham Palace in 2023.

Linda Cheung's Current Company Details
Connectegrity

Connectegrity

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Director
Basingstoke, GB
Website:
connectegrity.com
Employees:
1
Linda Cheung Work Experience Details
  • Connectegrity
    Director
    Connectegrity
    Basingstoke, Gb
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  • Intrapreneur Nation
    Director | Innovation Advisor
    Intrapreneur Nation Jan 2019 - Present
    Are you ready...• to drive innovation from the inside?• to learn how to create the products and services customers really want and will pay for - as quickly as a startup?Intrapreneurship is the practice of finding customers first, then bringing them along as you build the product/service - and the business model!Intrapreneur Nation provides Tools, Training and Community for Intrapreneurs.We created "Intrapreneurship Mastery" for large enterprises who saw what we were doing at CubeSocial and asked us to show them first-hand how to go beyond the innovation fluff and build the *right* products and services. We don’t just teach intrapreneurship and innovation best practices, we genuinely do it.We’re entrepreneurs and intrapreneurs, running companies and working inside large corporates. We're leading culture change and embedding intrapreneurial skills every day.Join us in shattering startup myths, shifting mindsets and creating innovation that matters: https://intrapreneurnation.com/ Follow our LinkedIn page to inject some Startup DNA into your day: https://www.linkedin.com/company/intrapreneur-nation/
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  • Setsquared Partnership
    Mentor
    Setsquared Partnership Feb 2017 - Present
    Supporting high-growth potential businesses and the entrepreneurs that create them through incubation programmes, SETsquared have helped over 1,000 startups raise more than £1bn of investment. SETsquared's Entrepreneurship Programmes provide business support in the form of targeted workshops, mentoring, coaching and networking events. The main two day workshop provides experiential learning and an opportunity to pitch to an expert panel. When facilitating the learning exercises, I use my business knowledge and experience to guide the participating companies in critically assessing their companies. When judging the pitch sessions, I provide targeted feedback and have the experience to identify a business proposition with growth potential. And when mentoring and coaching, I usually focus on growth and marketing strategies. This includes advising on the branding, positioning, profiling and marketing of the companies and its directors, and business operations particularly as related to fast-growth startups.
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  • Cubesocial
    Director | Advisor | Executive Coach
    Cubesocial Feb 2011 - Present
    CubeSocial is an award-winning business designed to help you influence the influencers, move the market, and win new business.Our objective is to help you build a social media capability that delivers real ROI. From marketing through customer service to sales, our solutions are designed to cut through the social media chaos and put you back in control.A recognised keynote speaker on the topic of social media, my presentations provide a surprising business perspective that frequently see me called back for repeat deliveries. My career in highly regulated markets and uncompromising emphasis on financial ROI, give me a drive for tangible results and solutions that really work, whilst avoiding the hype that is often associated with social media.
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  • Connectegrity
    Director
    Connectegrity Jan 2010 - Present
    We didn't want to assume what businesses wanted when we founded Connectegrity, so went out and asked. The overwhelming answer was: "new ways to win new business". The company and its brands have been recognised as a ‘Top 20 idea’ by The Guardian, ‘Top 20 start-up’ by entrepreneur magazine Startups, and one of ‘25 companies that reflect the future’ by analyst firm Index B’s Ones to Watch report.In 2013, we were selected to join the inaugural Accelerator 250 list by Sir Terry Leahy and Lord Young.Demand for consultancy services quickly followed on from our product successes. Our knowledge of Lean start-up methodologies, combined with our corporate experience of highly regulated markets, perfectly positions us to work with global companies to implement change programmes.We advise and partner with Boards of Directors, Business Development and Innovation teams on the development and delivery of best practice programmes. Being known for social media through CubeSocial, we are publicly credited for our contributions to the training, strategy and successes of C-Suite executives and some of the world’s largest firms.
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  • Oxford Innovation Advice
    Innovation Advisor
    Oxford Innovation Advice Aug 2017 - Mar 2024
    Providing one-to-one support to innovative and high growth SMEs across South East England, to assist businesses in commercialising innovation, sourcing funding, exploiting their IP and accessing new markets.My coaching specialisms are business strategy and leadership, optimising processes for growth, innovation management, digital marketing and social media.
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  • Innovate Uk South East
    Innovation & Growth Specialist
    Innovate Uk South East Aug 2017 - Mar 2024
    Supporting UK innovators to grow and scale on a global stage.Innovate UK EDGE is a program designed to help ambitious and innovative UK-based companies grow and succeed. As a part of Innovate UK, the UK's innovation agency, EDGE provides a range of services including expert business advice, funding opportunities, and tailored support to help businesses scale up and commercialise their ideas. As an experienced Innovation and Growth Specialist, I work closely with businesses to develop strategies that will enable them to achieve their goals and reach their full potential. By joining Innovate UK EDGE, businesses can access a wide range of resources and expertise to accelerate their growth and drive innovation.
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  • Enterprise M3
    Ned | Chair Nominations Committee | Chair Ez3 Enterprise Zones Steering Group
    Enterprise M3 Jun 2017 - Jul 2023
    In addition to sitting on the main board, I chair the Nominations Committee, and the EZ³ Enterprise Zones Programme Steering Group. I am also a member of the Funding Escalator Steering Group, providing strategic guidance for £16m of loan and equity investment funds - 100+ high growth enterprises have been supported, creating/safeguarding 900+ jobs, with £36m of private investment leveraged. The Nominations Committee was responsible for the appointment of our current EM3 Chair, former Chief Executive of 3i Group, Michael Queen. EZ³ is a multi-site enterprise zone in the Enterprise M3 area comprising three major regeneration sites: Basing View in Basingstoke; Longcross near Chertsey; and Tech Forest at Whitehill & Bordon. Enterprise M3 is a business-led Local Enterprise Partnership (LEP), bringing together private, public and not-for-profit sectors to drive prosperity in the towns adjacent to the M3. It is one of 38 LEPs in England and its role is to help determine economic priorities and lead growth and job creation at a sub-national level.A high performing LEP, Enterprise M3 are held in high regard by both Government and local partners. It is driven by a desire to ensure that the area remains a great place to live and do business. I have been appointed as a Board Member to help shape the area's economic future, with a focus on entrepreneurship, innovation and communications.
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  • Vitaccess
    Advisory Board Member
    Vitaccess Mar 2019 - Oct 2022
    Vitaccess is the real-world evidence (RWE) and health economics and outcomes research (HEOR) consultancy behind MyRealWorld™ - a ground-breaking platform that produces real-time data on how diseases and treatments impact patients’ everyday lives, from tailor-made apps installed on patients’ smartphones.After rapid growth and success, an advisory Board of Directors was been established to advise Vitaccess’ senior management team. It was an honour and delight to contribute to the inaugural Board meeting in the same week that Vitaccess won a place on Tech Nation’s prestigious Rising Stars programme.#RisingStars - hundreds of applications became 33 semi-finalists, then 20 final pitches, then Tech Nation’s Top 10 – “up-and-coming tech startups with the potential to scale their businesses and ultimately become the market leaders of tomorrow”
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  • Betterspace
    Non Executive Director
    Betterspace Mar 2021 - Nov 2021
    I was approached to join BetterSpace's Board because they wanted an independent NED who understood startup, scaleup and going for investment, and looked at things from a purpose perspective. "Job done" in CEO Jim Woods' words, was achieved 8 months later, when I stepped down from the Board as investors joined at the close of a successful fundraising round. BetterSpace is on a mission to turn the tide on mental illness - an intelligent marketplace that helps everyone, whatever their level of distress, find enjoyable activities that improve mental health. A cookie-cutter approach to workplace wellbeing doesn’t work, especially while we continue to work remotely. BetterSpace provides a personalised, holistic, evidenced-based platform that empowers employees to proactively manage their own wellbeing.
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  • Dotforge
    Startup Mentor
    Dotforge Apr 2013 - Mar 2015
    An inaugural mentor for the launch of this startup accelerator. The initial focus was on attracting startups in the B2B space that leverage cloud and possibly make or exploit big data sets. Dotforge fast tracks high-growth early-stage startups in an intensive 13-week boot-camp process. The model is proven in both the US and the UK, and mentoring is at the heart of the success of these programmes. Entrepreneurs mentored include the founders of Mihaibao, where Chinese consumers can shop for upmarket Western brands. Mihaibao raised $1.6m in January 2016. The programme is part funded by Creative England and part funded by ten local angel investors who are committed to building up the Sheffield startup environment for early stage digital companies.
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  • Morgan Stanley
    Executive Director | European Coo - Institutional Securities Financing
    Morgan Stanley Dec 2007 - Oct 2009
    In this Institutional Securities Financing role, I was responsible for new initiatives, product and market development, financial control, regulatory compliance, operations management, and representing the business at external forums and industry groups. Made use of client contacts and skills to introduce, then win exclusive access to, a $2BN long only fund – with privileged information and limited competition initial pitch to award took just six weeks.Worked with Credit, Risk, Legal, Finance, Ops and Technology to minimise regulatory capital.Redirected resources towards risk and reputation management as the global financial crisis developed after the collapse of Lehman Brothers in 2008.
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  • Morgan Stanley
    Executive Director | Deputy Coo - Equity Financing Products
    Morgan Stanley Jun 2005 - Nov 2007
    This role was specifically created for me to increase the operating efficiency, productivity and profitability of the International Stock Loan and Financing Products Group.Identified, then directed support groups, to eliminate a trade booking inefficiency – $M of bank fees were saved in the first year of implementation alone, an amount which would increase annually.Leadership role in Private Wealth Management startup – from initial business model definition to new systems/process implementation, staff training and launch.Recruited and developed talent for the firm, including a deemed "risk" summer intern to such an extent he was the only individual in his class to be offered two roles in the business.Directed the creation of a business focused time management programme. The striking productivity results for our Group resulted in the programme being rolled-out firm-wide.
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  • Morgan Stanley
    Vice President - Trading Fees
    Morgan Stanley Jan 2005 - May 2005
    Head-hunted to troubleshoot the Trading Fees team, who were responsible for the largest direct expense of the Institutional Businesses – fees exceeded $200M across European Equity and Fixed Income. Identified financial risk of $6M and the root cause of a potentially unlimited exposure.Presented analysis to justify additional resources and introduce improved controls.Transitioned and integrated the team back into Finance.
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  • Morgan Stanley
    Vice President - Equity Business Performance And Strategy
    Morgan Stanley Oct 2003 - Dec 2004
    Led the team who provided financial analysis to the Head of European Equity and his direct reports.Revamped the team structure, their processes and outputs - increasing interest and demand for our work and consequently my client base and head count. Created and sold solution to a previously unidentified FX risk delivering $4M impact.Spotted a hedging anomaly with $200M impact over two years. My team's analysis was presented to the Board of Morgan Stanley and the firm’s European hedging policy was amended.
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  • Morgan Stanley
    Vice President | Consultant - Indirect Tax
    Morgan Stanley Apr 2003 - Sep 2003
    Specifically sought out to review the department’s objectives and provide advice on strategy. Streamlined the monthly returns process saving 400+ man days a year. Reduced operational risk by $1M per annum and generated a $'0M reclaim from HMRC by implementing new financial controls.
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  • Morgan Stanley
    Vice President | Director Of Finance - Consumer Banking Group
    Morgan Stanley Aug 1999 - Mar 2003
    Head of Planning & Analysis, Reporting & Control and Securitisation - established and developed these functions for the launch and growth of Morgan Stanley credit cards, personal loans and affinity products.Designed and built the financial infrastructure supporting one of the UK’s fastest growing credit cards.Enhanced operational control and reporting to satisfy the Institutional and Retail requirements.Recruited, trained and retained a highly motivated and proficient team capable of developing and managing start-up scenarios, including new products and countries.Challenged and changed Morgan Stanley’s process of vendor payment and expense recognition, saving the business $20M.Delivered a strategic tax structure predicted to save $'0M over five years.Managed a multi-geographical cross functional team to execute the business’ inaugural securitisation deal and Morgan Stanley’s first Lead Managed Asset Backed Security credit card transaction in Europe.
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  • Morgan Stanley
    Associate - Project Office
    Morgan Stanley Feb 1999 - Jul 1999
    A task force of six, selected to re-engineer the month end processes and procedures of 300+ Controllers across Europe. We accomplished all project objectives six months ahead of schedule. My contributions to this success included: standardisation of data uploads; creation of new systems to automatically reinstate unhedged balances; centralisation of brokerage and clearing expenses within business unit areas; and developing and rolling out training and support framework to all 300+ Controllers.
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  • Morgan Stanley
    Associate - Treasury Control
    Morgan Stanley Sep 1996 - Jan 1999
    Foreign currency risk management for Europe and Non-Japan Asia through turbulent market conditions including the Far East/Emerging Market crisis and EMU Conversion. Achievements included: establishing new processes to manage illiquid currencies after clearing exotic exposures dating back seven years; implementing a new revaluation system; and globally coordinating EMU Conversion activities during Le Weekend.
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  • Kpmg
    Assistant Then In-Charge - Financial Business Unit
    Kpmg Sep 1994 - Aug 1996
    Undertook audit, regulatory and securitisation work for charities, pension funds and banking clients, including Citicorp UK and NatWest Capital Markets. All assignments were completed on or ahead of time and within budget, and I identified over £100,000 of extra billing opportunities.
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Linda Cheung Skills

Start Ups Strategy Social Media Entrepreneurship Public Speaking Executive Coaching Leadership Crm Corporate Social Media New Business Development Marketing Strategy Change Management Project Management

Linda Cheung Education Details

Frequently Asked Questions about Linda Cheung

What company does Linda Cheung work for?

Linda Cheung works for Connectegrity

What is Linda Cheung's role at the current company?

Linda Cheung's current role is Director.

What is Linda Cheung's email address?

Linda Cheung's email address is li****@****ial.com

What is Linda Cheung's direct phone number?

Linda Cheung's direct phone number is +121270*****

What schools did Linda Cheung attend?

Linda Cheung attended Henley Business School, Chartered Institute For Securities And Investment, Cima, The London School Of Economics And Political Science (Lse).

What skills is Linda Cheung known for?

Linda Cheung has skills like Start Ups, Strategy, Social Media, Entrepreneurship, Public Speaking, Executive Coaching, Leadership, Crm, Corporate Social Media, New Business Development, Marketing Strategy, Change Management.

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