Linda Coombs Email & Phone Number

Florham Park, New Jersey, United States

Strategic marketing partner and opportunity driver for MHA's leading revenue center, Long-Term Care Pharmacy, Pharmacy Network, and Technology Solutions. - Design and implement multi-channel marketing launch and adoption campaigns to drive growth and member retention - Lead content marketing development to feed to channel partners and demand generation efforts as tied to overall business goals- Build member engagement through in-person and digital events, ensuring a positive brand experience - Optimize value proposition and develop cohesive brand messaging across member and market touchpoints

Franklin Lakes, New Jersey

Strategized, implemented and managed Commercial, Health Plan, and Medicare Part D direct-to-consumer marketing programs, generating $31M+ in gross margin by driving prescriptions from retail to home delivery or preferred retail pharmacies via multi-channel communication touchpoints, including print and digital platforms. - Developed product growth strategy to deliver communications using the most efficient channel (direct mail, email, phone, text, social media), with a pulse on improved member experience, client need, budget and performance. - Achieved cost reduction goals using data and ROI analysis to refine targeting. - Executed consumer research to further maximize effectiveness of marketing collateral. - Led cross-functional team to foster effective communication, providing a forum to discuss client needs, scheduling, issue resolution, business requirements and campaign enhancements for continual improvements. - Directed staff to ensure campaign execution, adhering to quality, privacy and compliance operating procedures.

Randolph, New Jersey

Generated attendance for executive conferences and webinars, circulation for 9 B2B print publications, 6 weekly and 4 monthly e-newsletters via email and telemarketing campaigns. - Increased conference attendance by 43% while increasing attendee revenue 14%. - Enhanced subscriber email opt-ins by 30% to support online initiatives. - Created and managed annual promotion budget to meet publisher circulation goals. - Streamlined marketing campaigns by creating targeted calling lists while maintaining prospect source information to support meaningful communication.

New York, New York

Develop, recommend and implement marketing plans, strategies, and test plans for monthly DVD Club direct mail acquisition and retention campaigns (monthly mail volume between 2-5 million pieces). - Tested into more efficient package designs to decrease costs by 20% while increasing response by 10% - Manage all aspects of marketing campaigns, including strategy, test plans, budget, performance tracking as well as alignment of web and online media to support communication initiatives. -

Long Island City, New York

Responsible for Acquisitions Direct Mail Production Management in the Citi Cards division of Citigroup. Develop direct mail creatives as well as mail plans for the Add-A-Card channel, increasing share of wallet by targeting existing Citicard members to add a second Citicard (monthly mail volume between 3-5 million pieces). Ensure that each creative is aligned with the Citi brand image.

Master Of Science - Ms, Integrated Marketing/Direct And Interactive Marketing

Bachelor Of Arts - Ba, Psychology