Director Of Marketing
Redlands, Ca, Us
Change agent with key responsible for evolving an engineering focused company to a market driven company. Responsible for all aspects of marketing including horizontal and vertical industries with a focus on B to B markets. Created marketing function for Esri including defining functions, process and strategies. Hired team to bring business fundamentals to the organization including: strategic planning, market research, marketing analytics, integrated sales and marketing planning, international distributor marketing processes, budgets, permission marketing, campaign management and ROI analysis.• Lead the company in developing forty key industries strategic business plans which included market potential, strategy, business partner development, product requirements, budgets and key metrics resulting on year on year revenue growth.• Implemented an enterprise marketing management system and built team to implement marketing programs with key performance indicators (KPIs) and analytics. • Drove market share and revenue growth through an integrated marketing approach for new customers and supporting existing customers in expanding their product use.• Increased attendance at user conference from 1,000 to 15,000 in nine years.• Supported continues sales growth of an average of 15%.Publication: "Reaching the World with Your Message." Improving Marketing ROI. United States, Aspatore Inc., 2006. Chapter published the Inside the Minds series of books by Aspatore, Inc. The book is targeted to Chief Marketing Officers (CMOs) and emphasizes adding value, calculating return on investments and creating a financial impact.