Linda Thomas

Linda Thomas Email and Phone Number

Storyteller, Communications Director | Current: Airbnb. Former: Amazon, Starbucks, and journalism. @ Airbnb
Linda Thomas's Location
Seattle, Washington, United States, United States
Linda Thomas's Contact Details

Linda Thomas personal email

n/a

Linda Thomas phone numbers

About Linda Thomas

Everybody has a story. What’s yours? As a journalist, I've asked this question countless times and uncovered remarkable tales. Now, I help brands tell their stories on a global scale.From launching Amazon's worldwide owned content ecosystem to establishing the Starbucks Stories newsroom, I've transformed how major companies connect with their key audiences. Currently, I'm leading Communications for Airbnb's community of 5 million hosts.My journey has taught me that authentic storytelling is the most powerful way to build connections, whether you're a multinational corporation or an individual. My superpowers today are:Crafting compelling narrativesBuilding engaging content ecosystemsAmplifying diverse voicesLeveraging storytelling for brand growthCreating authentic connections at scaleLet's explore the art and science of storytelling in the age of AI.

Linda Thomas's Current Company Details
Airbnb

Airbnb

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Storyteller, Communications Director | Current: Airbnb. Former: Amazon, Starbucks, and journalism.
Website:
airbnb.com
Linda Thomas Work Experience Details
  • Airbnb
    Director, Host Communications
    Airbnb Mar 2022 - Present
    San Francisco, Ca, Us
    Define and own the strategy and implementation of all communications and product comms for Airbnb's 5 million hosts worldwide. This is instrumental for biannual product launches and includes: initiating a feedback loop between hosts and product developers, product positioning and message testing, narrative refinement, go-to-market plans, creative briefs, creating landing pages and all other assets to achieve business objectives. Reflecting Airbnb’s values, culture, and commitments to responsible business and diversity, equity, and inclusion (DEI). Overseeing metric development, research, tracking, and targeting related to key segments for comms.
  • Airbnb
    Editorial Director, Host Communications
    Airbnb Jan 2022 - Mar 2022
    San Francisco, Ca, Us
    Setting the editorial vision extending strategy across key host channels. Developing value propositions and key messages for policy changes. Plan, coordinate, and edit all written content for Host channels. In the role for 3 months, then asked to lead all worldwide Host Communications.
  • Amazon
    Director, Global Owned Content And Channels
    Amazon Jan 2017 - Jan 2022
    Seattle, Wa, Us
    Created a digital storytelling ecosystem for Amazon. Launched owned channels in multiple languages and countries to tell Amazon’s story and transform perceptions of the company. Led storytelling efforts across owned and earned channels. Guided a global team. Aligned marketing and PR priorities and implemented data-driven success metrics. During the pandemic, developed an omnichannel information campaign.Director, Amazon Stories (January 2017—February 2018) Built an enterprise-owned media capability from the ground up. Hired and empowered a team to strategize and create video content. Introduced processes and aligned with business teams to drive results based on company goals and narratives. This set the stage for consistent strategic and tactical execution.
  • Starbucks
    Director, Editor-In-Chief Digital News
    Starbucks Apr 2015 - Jan 2017
    Seattle, Wa, Us
    Storyteller behind content strategy, creation and distribution through external and internal channels with media and partner (employee) audiences. Starbucks Newsroom and Partner Hub. https://stories.starbucks.com/Introduced a journalism-based storytelling approach that featured coffee farmers and baristas as the heart of brand and press campaigns, rather than solely focusing on the product or beverages. Hired and led a team that collaborated with senior leaders on high-visibility projects. Spearheaded analytics-driven global storytelling while contributing to crisis communications and executive communication strategies. Research and content development for the award-winning "Upstanders" video documentary series.
  • Starbucks
    Managing Editor Online News And Content Strategy
    Starbucks Jan 2014 - Apr 2015
    Seattle, Wa, Us
    First-ever managing editor of Online News and Content Strategy for Starbucks current and future digital news channels, including https://stories.starbucks.com/ and the @starbucksnews Twitter channel.Launched the Starbucks Newsroom, related microsites, and global editorial strategy. Received the Holmes Report SABRE award for the storytelling and earned media website. Implemented guidelines and analytics tools. Achieved triple-digit year-over-year growth in page views and media engagement.
  • Kiro Radio / Bonneville
    Morning News Host And Digital Journalist
    Kiro Radio / Bonneville Jan 2010 - Dec 2013
    Seattle, Us
    Morning News Host and Digital Journalist, KIRO Radio (March 2010—December 2013) On-air news host and lead enterprise reporter for the top broadcast news show in Seattle. Top-rated radio morning show for eight consecutive ratings periods in overall 12+ and key 25-54 demographics. Host with the page views and highest engagement rate as a blogger for MyNorthwest.com.
  • Reuters News Agency, Freelance
    Business Journalist
    Reuters News Agency, Freelance Feb 2000 - Mar 2010
    Seattle-based bureau reporter for Reuters, business journalist for The Seattle Times and author of their award-winning financial makeover series. Contributor to The Wall Street Journal, USA Today, The Seattle Post Intelligencer, Puget Sound Business Journal, and multiple online news sites.

Linda Thomas Skills

Social Media Storytelling New Media Media Relations Journalism Facebook Newspapers Broadcast Journalism Content Strategy Social Media Marketing Broadcast Breaking News Social Networking News Writing Television Press Releases Podcasting Radio Producing Copy Editing Photography Newsletters Online Journalism Digital Media Marketing Communications Ap Style Web Content Feature Articles Editorial Multimedia Enps Interviews Online Advertising Radio Host Headline Writing Entertainment Online Marketing Radio Promotions Media Planning Adobe Audition Content Development Online News Investigative Reporting Publicity Audio Editing Media Production Digital Journalism Business Journalism Radio Advertising Radio Programming

Linda Thomas Education Details

  • University Of Northern Iowa
    University Of Northern Iowa
    Journalism; Business Communications
  • Cornell University
    Cornell University
    Psychology Of Leadership

Frequently Asked Questions about Linda Thomas

What company does Linda Thomas work for?

Linda Thomas works for Airbnb

What is Linda Thomas's role at the current company?

Linda Thomas's current role is Storyteller, Communications Director | Current: Airbnb. Former: Amazon, Starbucks, and journalism..

What is Linda Thomas's email address?

Linda Thomas's email address is li****@****zon.com

What is Linda Thomas's direct phone number?

Linda Thomas's direct phone number is +120690*****

What schools did Linda Thomas attend?

Linda Thomas attended University Of Northern Iowa, Cornell University.

What skills is Linda Thomas known for?

Linda Thomas has skills like Social Media, Storytelling, New Media, Media Relations, Journalism, Facebook, Newspapers, Broadcast Journalism, Content Strategy, Social Media Marketing, Broadcast, Breaking News.

Who are Linda Thomas's colleagues?

Linda Thomas's colleagues are Fabio Ornelas, Kwakye Emmanuel, Anas Jalloul, Deema Hamid, Yarina Ibarra, Erika Gomez, Risma Dwitamy.

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