Linda Thomas Email & Phone Number

San Francisco, Ca, Us

Define and own the strategy and implementation of all communications and product comms for Airbnb's 5 million hosts worldwide. This is instrumental for biannual product launches and includes: initiating a feedback loop between hosts and product developers, product positioning and message testing, narrative refinement, go-to-market plans, creative briefs, creating landing pages and all other assets to achieve business objectives. Reflecting Airbnb’s values, culture, and commitments to responsible business and diversity, equity, and inclusion (DEI). Overseeing metric development, research, tracking, and targeting related to key segments for comms.

San Francisco, Ca, Us

Setting the editorial vision extending strategy across key host channels. Developing value propositions and key messages for policy changes. Plan, coordinate, and edit all written content for Host channels. In the role for 3 months, then asked to lead all worldwide Host Communications.

Seattle, Wa, Us

Created a digital storytelling ecosystem for Amazon. Launched owned channels in multiple languages and countries to tell Amazon’s story and transform perceptions of the company. Led storytelling efforts across owned and earned channels. Guided a global team. Aligned marketing and PR priorities and implemented data-driven success metrics. During the pandemic, developed an omnichannel information campaign.Director, Amazon Stories (January 2017—February 2018) Built an enterprise-owned media capability from the ground up. Hired and empowered a team to strategize and create video content. Introduced processes and aligned with business teams to drive results based on company goals and narratives. This set the stage for consistent strategic and tactical execution.

Seattle, Wa, Us

Storyteller behind content strategy, creation and distribution through external and internal channels with media and partner (employee) audiences. Starbucks Newsroom and Partner Hub. https://stories.starbucks.com/Introduced a journalism-based storytelling approach that featured coffee farmers and baristas as the heart of brand and press campaigns, rather than solely focusing on the product or beverages. Hired and led a team that collaborated with senior leaders on high-visibility projects. Spearheaded analytics-driven global storytelling while contributing to crisis communications and executive communication strategies. Research and content development for the award-winning "Upstanders" video documentary series.

Seattle, Wa, Us

First-ever managing editor of Online News and Content Strategy for Starbucks current and future digital news channels, including https://stories.starbucks.com/ and the @starbucksnews Twitter channel.Launched the Starbucks Newsroom, related microsites, and global editorial strategy. Received the Holmes Report SABRE award for the storytelling and earned media website. Implemented guidelines and analytics tools. Achieved triple-digit year-over-year growth in page views and media engagement.

Seattle, Us

Morning News Host and Digital Journalist, KIRO Radio (March 2010—December 2013) On-air news host and lead enterprise reporter for the top broadcast news show in Seattle. Top-rated radio morning show for eight consecutive ratings periods in overall 12+ and key 25-54 demographics. Host with the page views and highest engagement rate as a blogger for MyNorthwest.com.

Seattle-based bureau reporter for Reuters, business journalist for The Seattle Times and author of their award-winning financial makeover series. Contributor to The Wall Street Journal, USA Today, The Seattle Post Intelligencer, Puget Sound Business Journal, and multiple online news sites.

Ba, Broadcast Communications, Journalism; Business Communications

Executive Leadership Certificate Program, Psychology Of Leadership