Literary and Licensing AgencyBook PackagerConsulting

GUIDEPOSTS, New York, NY 2008 – 2010Magazine / Direct-Mail / General Trade Publishing Company with 2.4M+ circulation (Guideposts, Angels on Earth), and books in both direct-mail and general trade. Founded in 1945 by Norman Vincent Peale.Vice President | Editor-In-Chief – Books and Inspirational Media• Recruited to BUILD Adult-line of BOOKS / PRODUCTS in consumer trade publishing channel, and STRENGTHEN fiction / non-fiction DIRECT-MAIL offerings for current direct mail list. • Directed all foreign / domestic SUBSIDIARY RIGHTS Sales.• Grew Gross MARGIN by 29% & Adult Retail Book annual Gross SALES 300% in 3 years / Decreased Expenses. • Established new Brand STRATEGY / POSITIONING (inspirational, not evangelical) with literary AGENTS and AUTHORS. • Developed 3 Spin-off LINES of Largest Franchise, Daily Guideposts + special 35th Anniversary Edition.• Creation / Development / Acquisition of all CONTENT, scan CONCEPTS, art / design / text, greeting cards, CDs / DVDs ($32M adult retail / direct mail). • SIGNED first-time writers and NAME authors including Jane Seymour. • Directed Creation / Business Development / Distribution of retail GREETING CARD line (Someone Cares).• Oversaw all MARKETING / PUBLICITY / PROMOTION / SOCIAL MEDIA; secured local / national exposure:– Good Morning America– The View– New York Post (Page 6)• Achieved National BESTSELLER Lists (Wall Street Journal, USA Today) for 1st time in Guideposts history. • AWARD: 1st Runner-up for “Author and Artists’ 2010 Best Christian Publisher”. • Directed DIGITAL eBook (Amazon, Barnes & Noble, etc.) conversion / contractual relationships.• Negotiated DISTRIBUTION contract with Constellation (a Perseus Publishers division).• STAFF of 10; DEVELOPED 4 into Sr. Roles (Managing Editor, Creative Director, etc.).

MEREDITH CORPORATION | MEREDITH BOOKS, Des Moines, IA | New York, NY 2002 – 2007Editorial Director – Book Division of leading Media and Marketing Company – New York, NY2005 – 2007• Following unprecedented growth / success in PROPRIETARY / LICENSED property books.• RELOCATED to New York to INITIATE / DEVELOP an Authored Book Program. • Directed Negotiation: ACQUISITIONS / domestic & foreign RIGHTS sales.• Developed / Executed Publishing Plan STRATEGY to compete with major trade publishers: diet | exercise | cookbooks • Achieved $13M with Authored Book INITIATIVE (135% of budget) in 1st full year. • Trade RELATIONS: literary agents, packagers, authors, sales accounts, world community: Frankfurt | London | BolognaEditor-In-Chief – Des Moines, IA 2002 – 2005• Generated $100M/year in REVENUE (full P&L).• Developed / Implemented EDITORIAL PLANS (new & existing categories).• Initiated / Maintained LICENSOR RELATIONS: Discovery Channel | Food Network | Home Depot | HGTV | Scotts | Ortho• In-House MANAGEMENT: BUDGET, QUALITY of editorial content, DEISGN of all books.• Managed STAFF of 43.

QUESTIA MEDIA, Inc., New York, NY 2000 – 2002An Innovative Online Library for underserved StudentsVice President | Publishing• Opened / Managed New York Office. SELECTED / DEVELOPED 10-person publishing team.• Negotiated / Acquired all Content / Digital Rights: 75K+ books / journals / newspapers from 240+ publishers.• Developed / Implemented AFFILIATE sales programs, college / university BULK sales and NICHE group marketing.

HARPERCOLLINS PUBLISHERS, New York, NY 1994 – 1999Senior Vice President | Director of HarperReference and HarperAudio• Led STRATEGIC TURN-AROUND of $27M Publishing Division: Achieved $2.3M PROFIT in 2 years (from $500K loss). • Directed $15M AUDIO Business (profitable) including title ACQUISITION of 120+ new audio titles per year.

SIMON & SCHUSTER, New York, NY 1989 – 1994Vice President | Director of Illustrated Books & Special Projects

PRIOR EMPLOYMENT:• Prentice Hall Press | Editor-at-Large & Director of Subsidiary Rights 1986 – 1989 • Avon Books | Vice President – Editorial Director 1986 – 1989• Bantam Books | Executive Editor 1980 – 1986