Linda Mills Email & Phone Number

Killeen/Temple, Texas Area

Killeen/Temple, Texas Area

Led global marketing strategy, internal and external communications, branding, planning, execution and budgeting, effectively translating company vision and strategic goals into targeted plans and actions. Directed all integrated marketing campaign activities including advertising, editorials, events, online, collateral, direct marketing, merchandise and PR.Led the development, implementation and maintenance of the lead generation process, with research, sourcing, qualification, administration and management of leads, to develop new business, build valued relationships with clients and generate repeat business. Led reporting, analysis and evaluation of marketing leads, campaigns and communications, to enable ROI and assessment of marketing led initiatives and activities. Led external website management and development to enhance the PCI brand, increase targeted website traffic, and drive acquisition of new business.Supported new product development, delivery and marketing efforts to drive long term, profitable growth for the organization.

Rackspace Hosting

Leader of Rackspace's new Analyst Relations and Customer reference teams.Created Rackspace’s first Executive Communications function, focused on placing Rackspace’s Chairman, CEO, CTO and Chief Strategy Officer at events and exclusive speaking engagements to promote thought leadership in the Hosting and Cloud Computing industry.Participates in Rackspace’s product and corporate branding activities. Currently leading Rackspace’s 2011 brand awareness survey.

Responsible for website development, events and communications to strengthen brand recognition, drive acquisition, and build customer loyaltyResponsible for developing and maintaining a consistent global Rackspace brand. Led brand transition from Rackspace Managed Hosting to Rackspace Hosting, including new logo, messaging, brand guidelines and internal and external programs to promote the new brand.Responsible for managing Rackspace’s external website, rackspace.com, which drives over 80% of Rackspace’s leads and resulting corporate revenue. Initiated website redesign project, including RFI and RFP development, requirements gathering and vendor selection.Worked directly with Rackspace’s Chairman, Founders and senior leadership team to author Rackspace’s Shareholders Letter and Business Section of the company’s prospectus.Editor of Rackspace’s IPO road show presentation, which was delivered by Rackspace’s executives to potential investors prior to initial public offering. Attended initial road show presentations to provide communication, coaching, and feedback to senior leadership.

Ashburn, Virginia

Responsible for marketing and product life cycle management of MCI’s multi-billion dollar Voice, Data and Internet Services Products.-Executive Marketing Leader responsible for developing, managing, and marketing MCI’s voice, data, and Internet products portfolio. Managed a team of 140 marketing professionals.-Created, communicated, and managed implementation of MCI’s strategy for next generation services. Created new product hierarchy, messaging and pricing. Held launch event at Voicecon 2005, a premier industry conference.-Executive representative and spokesperson for MCI and Verizon at numerous public events, industry forums, executive customer briefings, and analyst meetings.-Created MCI’s five-year product business plans and product roadmaps used for the Verizon and MCI organizational integration. One of a select group of executives that participated in the Marketing Organization’s integration activities.

Marketing Executive Responsible for XO’s $1.2 billion Voice, Data and Integrated Services product portfolio. Responsible for new product development, life cycle management, marketing, sales support and product profitability.-Led XO’s key product development and marketing effort, which transformed XO from a Voice-only services provider into an Integrated Communications provider. Grew XO’s data revenue from less than 10% of total revenue to almost 50% of total of total revenue. Grew total revenue from $500 million to $1.2 billion.-Designed and staffed XO’s 50+ person corporate Product Management, Proposal Management and Pricing organizations.-Created and implemented XO’s first formal Product Introduction Process. This process is the foundation for all new product launches at XO, and allows XO to accelerate the delivery and greatly improve the quality of XO new products.-Created and launched the telecommunications industry’s first leading-edge bundled communications offering, XOptions. Product has since exceeded $100 million in annual revenue.

Division Manager/VP – Local Offer Management – AT&T Business Services - Bridgewater, NJ - 1999-Directed AT&T’s Local Offer Team, which supported AT&T’s $350 million local product portfolio.-Responsible for understanding and communicating customer needs via development of marketing service descriptions.-Responsible for end-to-end customer experience and sales support for all AT&T business segments.-Developed local offers, marketing programs and promotions to drive local service revenues.-Prioritized product development based on market need and revenue potential.

Developed and staffed the Vertical Markets Organization for TCG’s Large Business Segment. The team developed marketing tools and customer acquisition programs, including healthcare Q&A, case studies, and sales presentations.Developed and staffed TCG’s Strategic Proposal Development team, which responded to large enterprise and government RFPs. Team supported in excess of $300 million of opportunities, and captured the first Federal Government RFP for local services.Assisted in initial development of AT&T’s low-cost alternate brand strategy, ACC, which is now a growth-marketing channel for AT&T.

-Reported to Western Region Vice President of Sales and Marketing. Supported Vice President in developing regional objectives and marketing strategies to achieve regional sales goals.-Provided support and guidance in development of TCG’s Local Services city-specific Business & Market Plans.-Created first Internet products marketing program for the Western Region. This program was adopted nationwide resulted in $1.3 million in additional Internet sales.

-Local City Marketing Manager for Seattle and Portland markets. -Created and launched city-specific offers and marketing programs. Developed and managed local marketing events. -Delivered Sales training on new products, and acted as field expert for product and pricing issues.

Strategic Opportunity Manager - Major Accounts Division - Seattle, WA – 1994 - 95-Adjunct Sales Executive for new account opportunities. Created and delivered customer presentations, proposals, strategic pricing and analysis accounts with monthly revenue potential of $40,000 to $2 million.-Evaluated potential partners and acquisition candidates to determine the viability of potential corporate partnerships or acquisitions. Previewed products, gathered corporate data, developed business cases, and assessed marketing opportunities.Supervisor - Network Analysis and Design - Major Accounts Division - Atlanta, GA – 1991 - 94Manager - Proposal Pricing - Government Systems Division - Kansas City, MO - 1990 - 91Rates and Tariffs Analyst - Access Cost Management -Network Division - Kansas City, MO - 1986 - 1990