Ceo/Strategist
CurrentLinda A. Fanaras, CEO/Strategist, is an award-winning executive marketer with exceptional leadership and communication skills, relationship-building expertise, and a proven track record in executing strategic marketing campaigns that improve marketing ROI and CLV. Focused on motivational and positive inclusive leadership skills, she drives marketing teams to achieve exceptional results. Linda is highly experienced in brand analysis and structure, positioning and messaging that engages, the development of integrated digital marketing campaigns, and the formulation of creative concepts for B2B manufacturing and software technology. Using a proprietary process, she has developed a system for transforming market research into powerfully branded, strategic marketing campaigns, with messaging that connects, engages and motivates. Her proficiency in the process has exceeded goals for well-known brands through the unique skill of enhancing brand perception and accelerating brand awareness. Formerly at RealWorld Corporation (currently Microsoft®), she has managed multi-million dollar budgets and complex digital marketing plans, and knows what it takes to develop, manage and execute successful, concept-driven digital marketing campaigns that drive results. Linda is dedicated to the latest advancements in marketing, holding a Board position on the American Association of Advertising Agencies’ (AAAA) New England Governor’s Council, and membership in the AAAA Diamond Forum, which serves as a national collaboration team to develop best practices for agencies. She was honored with Top-Women Led Businesses, SBA Women Owned Business of the Year, Outstanding Women in Business Award, and NH's Top 200 Most Influential Business Leaders. She is certified with the WBENC and as a WOSB. Linda is available to serve on selected board positions, and as a featured national speaker on topics related to branding, messaging and marketing strategy.