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As an accomplished marketing consultant, I excel in crafting and delivering compelling stories that highlight a company's unique value and market differentiation and generate excitement for its products. These narratives form the cornerstone of all marketing programs, with tailored messages that resonate with key audiences—customers, media, industry analysts, and shareholders—driving brand awareness and increasing sales.My diverse experience focuses on long-term engagements with leading B2B and B2C companies. Successful campaigns have propelled my clients to become category leaders in wireless communications, semiconductor technologies, electric vehicle lithium-ion batteries, consumer electronics, and healthcare technologies.I deliver these results by:• Creating and executing marketing strategies that deliver measurable results• Identifying and articulating a company's value and unique selling proposition• Developing and fostering strong relationships with top-tier print, online, social, and broadcast media and industry analysts• Building brand advocates to expand influencer audiences and connect with prospective customers• Increasing thought leadership and awareness to drive product momentum and affinity• Pitching and winning product and company awards• Driving SEO content and marketing campaigns to increase website traffic and convert sales leads Expertise: Content Strategy and Development, Webinars, Podcasts, Media Coaching, Presentations, Press Releases, FAQs, Speakers Bureau, Newsletters, Global Product Launches, Press Tours, Tradeshows & Conferences, Editorial Calendars, Executive CommunicationsContact me: Linda(at)LCFMarketing.com | +1-503-869-5827
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Director Of Marketing CommunicationsInnophase Iot Sep 2022 - PresentSan Jose, California, United StatesInnoPhase IoT (split from InnoPhase Inc.) is a fabless wireless semiconductor platform company dedicated to enable the promise of Internet of Things (IoT) solutions. Its flagship product, the Talaria TWO™ multi-protocol chipset and modules, delivers the world’s lowest-power Wi-Fi radio to the rapidly growing, untethered, battery-operated IoT device market. InnoPhase IoT enables end-to-end market-ready extreme low power wireless IoT solutions with extended battery life, a low total cost of ownership (TCO), high-performance wireless use cases and rapid time to market. InnoPhase IoT.com website. -
Director, Marketing CommunicationsInnophase Oct 2018 - Sep 2022San Diego, California, United StatesSuccessfully launched the venture-funded start-up introducing them to top-tier media and industry analysts. Positioned InnoPhase as the leader with the industry's lowest power wireless solution for IoT products. Achieved numerous industry recognitions and awards: CES Innovation Award, Red Herring, Top 100, EE Times, Silicon 100, Electronics Products, Products of Year, IoT Breakthrough Award 2022, IoT Semiconductor Product of the Year, ABI Research, Hot Tech Innovators, Wireless Connectivity, 10 Innovative New Companies Reshaping Wireless Connectivity. -
PrincipalLinda Ferguson Pr And Marketing Mar 2007 - Oct 2018San Francisco Bay AreaI engage with companies to build and execute communications and marketing strategies that support their business goals and increase sales and brand awareness. Recent Clients:Nuvola Technology, Los Angeles, CA, is a privately held advanced battery materials company. It pioneered the award-winning SafeCoat DDS™, a direct deposition polymer separator technology that eliminates the primary cause of lithium-ion battery fires. Successfully launched the company to business/business technology press, industry press and industry analysts. Winner of LG Energy Solution's Annual Battery Challenge; one of ten companies worldwide to be selected, July 2023.The WiSA™ (Wireless Speaker & Audio) Association, an industry group (LG, Xbox, Klipsch) dedicated to promoting the adoption of wireless HD audio technology. Director of Marketing Communications; Increasing YOY membership by 500% and press coverage by 200%.CV Medical, a leading provider of integrated audio-visual systems for healthcare environments. Managed and achieved several industry product awards; press coverage increased by 700%.
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Consulting, Director Of Public RelationsLinkplay Technology Inc. Oct 2016 - Jun 2017Palo Alto, CaLinkplay is a leading turnkey Wi-Fi audio solution, offering speaker brands and ODMs a one-stop shop with a family of modules, global streaming music content integration, customizable mobile app development, and cloud services. We give speaker manufacturers a cost-effective, WiFi audio platform that includes far field or near field Alexa Voice Services integration. -
Vice President Of Public Relations And Investor RelationsCui Global, Inc. Sep 2005 - Aug 2006Portland,OrRecruited to CUI Global, formerly OnScreen Technology to drive marketing and communications programs to improve brand image and awareness; resulted in a massive increase in broadcast, print and online coverage and positively impacted share price. Developed communications strategies, plans and tactics for retail, government, and semiconductor markets. Acted as a key spokesperson and crisis management leader.Collaborated with cross-functional teams to develop content for company web site, sales kits, data sheets, videos, and corporate presentations. Successfully launched products, provided competitive analysis, product positioning, and unique selling proposition-- increased sales leads by fifty percent. Counseled CEO and executive leadership on key messages and issues; generated positive press coverage -
Senior Manager, Public RelationsPlanar Systems Apr 2003 - Sep 2005Portland, Oregon AreaRecruited to Planar (NASDAQ: PLNR), a leader in the development of flat panel display solutions; to establish first ever PR program; led to 10 fold increase in overall press coverage Executed U.S. and European marketing/communications programs by partnering with business unit general managers, marketing and product marketing teams to define objectives for: healthcare, consumer, retail, and industrial component markets -
Senior Manager, Public RelationsInfocus Corporation Jun 1999 - Aug 2002Wilsonville, OrRecruited to InFocus, the worldwide market leader in digital projection; to develop, execute and expand worldwide PR program; resulted in 50% increase in media coverage Managed all aspects of external communications for the merger of two publicly traded companies resulting in positive worldwide media coverage.Directed and supported PR efforts for nine PR agencies worldwide, providing consistent branding and messaging across multiple geographies; hired four additional PR agencies to cover Latin America, Sweden, Norway, and Australia Consistently achieved twice the coverage of any competitor in the PC trades, audio visual, business and financial publications -
Account ManagerMackenzie Kesslering Inc. Pr And Marketing Agency Dec 1996 - Jun 1999Portland, Oregon Area•Managed internal and external communications for the DMTF (Distributed Management Task Force), a technology industry standards organization with more than 150 leading technology vendors• Increased industry awareness of the DMTF and its standards, grew membership by 30% and increased analyst and media coverage •Provided organizational management services; media relations programs, web site management, collecting membership dues, maintained membership and financial records•Facilitated and participated in monthly board meetings, drafted agendas and meeting minutes (board members: Microsoft, Dell, HP, Compaq, Sun Microsystems, Cisco, Santa Cruz Operations, NEC, Intel, IBM/Tivoli, Novell, 3Com
Linda Ferguson Skills
Linda Ferguson Education Details
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Political Science -
Hendricks InstituteExecutive Coaching -
Strozzi Insitute - Embodied Leadership TrainingAttended Level One Training
Frequently Asked Questions about Linda Ferguson
What company does Linda Ferguson work for?
Linda Ferguson works for Innophase Iot
What is Linda Ferguson's role at the current company?
Linda Ferguson's current role is Director of Marketing Communications.
What is Linda Ferguson's email address?
Linda Ferguson's email address is lc****@****ast.net
What is Linda Ferguson's direct phone number?
Linda Ferguson's direct phone number is (503) 869*****
What schools did Linda Ferguson attend?
Linda Ferguson attended Valdosta State University, Hendricks Institute, Strozzi Insitute - Embodied Leadership Training.
What are some of Linda Ferguson's interests?
Linda Ferguson has interest in Animal Welfare, Children, Disaster And Humanitarian Relief, Health.
What skills is Linda Ferguson known for?
Linda Ferguson has skills like Product Launch, Analyst Relations, Strategic Partnerships, Channel, Go To Market Strategy, Product Marketing, Marketing, Strategy, Strategic Planning, Product Management, Entrepreneurship, Media Relations.
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