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Serving as an Advisor for three exciting young firms, the Now Group, ConvrtX, Hi5 Practice, all with a track record of exponential growth. As a Strategic Advisor to all three businesses, I am helping them accelerate their success through innovation, creativity and strategic guidance.

I was responsible for deepening the relationship and optimizing the journey of the supporters, advocates, champions and donors that drove the mission of Susan G. Komen: to reduce breast cancer deaths by 50% in the U.S. by 2026 and create a world without breast cancer. I was dedicated to ensuring the delivery of a seamless on-brand experience with the most trusted and respected partner in the fight against breast cancer, Susan G. Komen. My focus was to improve engagement with our community of survivors and those living with metastatic breast cancer, and to attract new supporters, advocates, and champions to the mission. I was responsible for helping to mobilize the best scientific, clinical, technical, financial and human resources around the globe to join the fight against breast cancer.

Responsible for leading the global marketing, public relations and social media outreach, while developing innovative media partnerships to support YPO's strategic objectives. Led the strategic guidance and tactical management of YPO's global public profile, including the external media strategy, public relations initiatives and all digital programming, in a locally relevant manner for all fifteen YPO regions and 130 countries globally. I worked closely with the CNBC and Inc. to develop integrated programming to increase YPO brand awareness. • Year over year, increased total media coverage by 260% and social media engagement by 132%.• Each year, expanded social media referrals to YPO.org by at least 65% and social followers by 47%.• YPO.org click through rates improved 765% and overall visitation to the site improved 65% each year• Developed 23 new media partnerships, syndicating YPO thought-leadership globally.

As the Chief Marketing Officer of Disability Group, I was responsible for growing the profitability of the business by developing new lines of business, optimizing current revenue streams, and ensuring the efficient and effective growth of the core business. I drove all brand development, product roadmaps and marketing communication campaigns, with a focus on new business acquisition and retention. I leveraged search engine marketing, website development, social media outreach, email programs and affiliate marketing programs to generate new business, while consistently measuring performance. Created and managed all internet-based marketing campaigns, public relations initiatives, consumer research, product development and web analytics.• Successful track record of innovation by developing and refining customer, market and media strategies which drove enhanced marketing productivity and ROI. • Provided direction and oversight to the marketing team for campaign planning, media optimization, hypothesis testing, back-end campaign analysis and market learning. • Developed and implemented marketing plans to reach budgeted financial goals, and developed short and long term pricing and promotion strategies that grew market share. Generated management reporting to ensure that the wider team was aware of campaign performance trends. • Managed the organization by setting and maintaining high standards for individual and team performance as well as by building effective cross-functional relationships. • Implemented direct response television campaigns while tracking, analyzing and continuously improving the performance through creative and media optimization.• Implemented direct response print and online campaigns while managing performance through creative and media optimization. • Designed and developed a robust client referral program with other partners within our ecosystem to ensure that we were tracking and analyzing results for optimal return on investment.

As the leader of the marketing effort for CRC and each of its 145 behavioral health care facilities, I was responsible for designing and executing aggressive marketing programs through website development, social media outreach, electronic newsletter and email programs, driving website traffic and optimizing lead conversion. I led the development of the company’s online marketing platforms, growing CRC’s visibility and thought leadership, as well as refining and improving the online lead generation engines, developing a thriving sales channel for the business. In addition, I managed the National Resource Center, a primary source of inbound web form, phone call and live chat referrals to 145 different treatment programs. Tracked all internet activity through multiple business intelligence tools including Google Analytics and Salesforce.• Developed strategies to grow inquiries, conversions and admissions from various internet marketing channels. Worked collaboratively with division and corporate marketing professionals to create strategic direction, implement and execute all plans, measure performance of our marketing efforts, and respond to changing market conditions.• Refined customer, market and media analytic strategies, processes and tools including leveraging new customer data sources and market intelligence tools that drove enhanced marketing productivity and ROI.• Provided direction and oversight to the internet marketing team for planning and optimization, including hypothesis testing, campaign matrices, media optimization, test and control frameworks, and back-end campaign analysis and marketing learning.

Responsible for all national consumer marketing and public relations initiatives for six Scripps Networks web sites, each affiliated with a leading lifestyle cable network, including FoodNetwork.com, HGTV.com, DIYNetwork.com, FineLiving.com, GAC.com, and HGTVPro.com. Responsible for growing online consumer audiences by acquiring new customers, retaining current customers, and encouraging loyalty among high-value consumer segments. In addition, partnered with affiliate cable networks to develop cooperative marketing initiatives, collaborative public relations events, joint product development and convergent messaging campaigns. Managed a multi-million dollar budget and a staff of both marketing and analytics professionals.

Developed the positioning and branding strategies for Belo Interactive as well as each of its 24 individual web sites. Spearheaded all marketing, advertising and public relations functions, internal and external communications campaigns, customer service programs, customer and advertiser research initiatives, promotions, sales support development, advertising operations and database marketing efforts. Accountable for acquiring, tracking, and measuring Belo’s online audience across all web sites and products. Developed an audience valuation model that served to measure the profitability of various audience segments and created appropriate strategies for retaining, winning back and increasing the loyalty among the most profitable audience segments. Managed a multi-million dollar budget and a staff of twenty-two professionals.