Oversee all aspects of creative vision and design to establish brand implementation for clients across industries and products• Manage a diverse team of 8+ creative and technology professionals to develop projects through the entire design process to final print/digital completion. Communicate value and pitch concepts to clients to convey creative vision and ideas• Produce commercial work spanning merchandise brand development, photoshoots, UI prototyping, mobile application design, package creation, environmental design, print design, and website front-end design and development

Led Director of Product Development and broader design team of 14 to ensure fidelity to visual design system and brand guidelines• Developed dynamic and compelling design for entire haircare and cosmetic line, including packing, social, digital, product launches, point-of-sale collateral, e-commerce, and advertising materials in challenging and deadline-driven environment• Generated $3.5M in sales in 2021 and $2.3M in sales in 2022. Collaborated with CEO to set realistic goals and deadlines• Conventionalized, designed, and edited packaging files to ensure accuracy from oversea factories in production• Managed local and global cross-functional teams, including art directors, graphic designers, copywriters, photographers, digital designers, 3D modelers, and animators. Communicated effectively across all staff and client levels• Provided final approval for tools and design proofs before mass production; multitasked and employed project and time management skills. Recognized as a dependable and consistent high performer who exceeded business objectives• Designed packaging for over 15 product lines and brands based on specifications from The TJX Companies, Inc., Ross, Macy’s, Burlington, Century 21, Tuesday Morning, Bealls, and Nordstrom Rack

Actively maintained look and feel of all creative content for the brand across all mediums, including catalog, direct mail, web, email, social media, signage, exterior graphics, and internal communications to achieve cohesive storytelling• Increased projects by 40%, directly impacting bottom line, after instituting methodical execution of quarterly planning initiative to achieve on-time delivery of impactful creative materials, budget tracking, and strategic resource planning• Created 60% savings by reengineering print production process and developing custom digital data mapping app (Xdata)• Reduced in-house labor costs by 35% after recruiting a team of freelance contractors, leading internal and remote teams of designers and programmers to achieve cross-channel and digital communications

Implemented brand strategy and multichannel marketing campaigns for FTD, TJ Maxx, Houdini, Inc., Shaw Floors, Peters Imports & Gourmet Market, Lindt Chocolates, Voskos Greek Yogurt, Tic-Tock Couture Florals, Field of Flowers, and Sanders Confectionery• Managed a diverse team of 15+ creative and technology professionals to develop projects through the entire design process to final print/digital completion. Delivered sustainable sales results and client growth for enterprises across multiple industries and products

Provided oversight of all creative projects, including web design, corporate identity, brochures, floral selection guides, greeting cards, florist enclosure cards, direct mail, logo design, web design conceptualization, packaging design, POP/POS, and all print• Select clientele included POM Wonderful, Sun Pacific, Teleflora, Wonderful Pistachios

Conceptualized, designed, and produced trendsetting style guides, sales kits, corporate identity packages, promotional materials, brochures, and logos in a dynamic and creative environment• Emphasized entertainment and lifestyle branding projects for Discovery Channel, Paramount TV, NBC, MTV, Warner Brothers, and Mattel

Designed robust licensing sales kits, and style guides, and coordinated with external vendors, design agencies, and technology professionals within TV, film, and motion pictures• Produced creative for the retail and licensing division, valued at $3B, in partnership with Creative Director and team• Designed and created branding strategies for mass retail sales for brands that included CBS, Showtime, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, and Simon & Schuster• Additional clientele included Turner Classic Movies, Scholastics, VH1, Comedy Central, and Metro-Goldwyn-Mayer