Linda Gaal Email & Phone Number

Greater St. Louis Area

We are a full-service digital advertising and creative agency, offering expertise in all areas "online" including research-led and results-driven online advertising (Search Engine Marketing, banners, video, connected TV, email marketing, social media), Search Engine Optimization, Social Media Management, high-quality video production, and lead-generating website design.We also provide traditional media services, PR, and creative design as needed.We proudly partner with other ad agencies to be their missing link for any service they would like to provide for their clients but do not have directly in-house. We offer contractor services where a member of our team can become an integrated member of an agency's or brand's team on-site. _______________________________________________________________________________Our founding partners have been doing all things "online" since 1999. We produce powerful videos, design responsive and engaging websites, and strategically plan effective and efficient online advertising campaigns. We can also create digital ad placements that deliver the results our clients need.Bottom line: Our team has been actively involved in the online advertising world since it began. We have the experience and knowledge to deliver the results our clients need at a cost-efficient price._______________________________________________________________________________

Greater St. Louis Area

Partnered with Standing PR on digital media projects for internal company marketing and client projects.

Chesterfield Mo

Responsible for building clients' brand awareness, generating leads/sales and increasing revenue.Lead strategic planning sessions for clients, analyze media and audience research and deliver media and marketing recommendations that are targeted to precisely the right audience, improve brand presence online and increase ROI.

Greater St. Louis Area

• Develop holistic marketing campaigns for clients, marrying traditional and non-traditional media• Collaborate with agency partners to provide the most targeted media placements and the most effective creative units• Provide results for our clients through precision targeting: delivering the right message at precisely the right time through the appropriate media channel

Vancouver, Bc, Canada And St. Louis, Mo

• Developed company's SEO and social media strategy• Integrated social media marketing with PR campaigns• Responsible for content management on all company websites• Created engaging messaging that boosted brand recognition and improved brand reputation through a 500% increase of social media mentions in 1 year• Implemented analytics to measure campaign success and identify areas for strategic growth• Conducted a site audit, competitor analysis and keyword research which led to a website redesign; through SEO efforts, increased site traffic by 250% in 1 year. This tech company is a Provider of Advanced Predictive Text Software for Smartphones, PC's and Other Devices

Interactive Advertising Manager, 2001 to 2007 Senior Media Buyer, 2000 to 2001Media Buyer, 1999 to 2000 • Built and executed the entire internet marketing strategy, resulting in hundreds of thousands of leads and qualified new accounts over 8 years• Solely managed an annual budget of $50 Million• Managed all display advertising, SEM and SEO and website content• Integrated all offline media with online advertising, creating a holistic marketing effort• Purchased local and national Radio, Print and Television advertising prior to full-time media buyers added to the Marketing team• Provided campaign performance insights, web traffic report analysis and revenue projections to key decision makers on the Executive Board• Cultivated vendor relationships and oversaw the evaluation and selection process of internal and external online analytical tools and providers, including Omniture Site Catalyst (Adobe)Some accomplishments include:• Negotiating 50+ Online advertising buys annually, saving more than $40 million in negotiations over 8 years• Through SEO and a full Website redesign, driving 300% more traffic to the company website in 1 year• Conceptualizing and negotiating the exclusive placement of the company logo on Yahoo.com's home page, resulting in substantial click-thrus to the website• Initializing the relationship with NetZero as NetZero's quote provider -- a relationship that is now being mirrored with other partners -- resulting in efficient, loyal traffic to the website• Designing hundreds of Internet banner ads resulting in tens of thousands of leads and new accounts• Presenting new media opportunities to leverage the parent brand including webcasting, which is now an integral part of customer education and retention programsThis brokerage was a top 5 online stock brokerage and one of the largest online advertisers in the US. They were acquired in 2017/2018.

• Developed and implemented marketing campaigns for national events utilized by fortune 100 companies and Artist Management• Created detailed executive summaries of sponsored advertising dollars for major sponsors, such as Coca-Cola, Anheuser-Busch and Southwest Airlines• Coordinated promotions for the Bacardi-Playboy House of Blues tour featuring Jimmie's Chicken Shack and Sammy Hagar’s Cabo Wabo tour which lead to 100% sold-out concerts nationwideCompany is a leading concert promotion and production company.

Store Associate from 1988 through 1994.Responsible for management of the Stationery Department and marketing for the Back-to-School season.Promoted into management upon completing college in May, 1994. Department Product / Sales Manager at one of the company's locations, increasing sales of Electronics from 10th in the company to 3rd.Promoted to a Store Merchandiser in 1995. Responsible for designing and implementing merchandise layouts for various departments and arranging in-store displays to maximize sales for the company's mass merchandise chain.Retailer was a leading local and independent discount retailer.

• Interviewed Tenzin Gyatso, the 14th Dalai Lama of Tibet, in-person when he visited St. Louis• Broke a news story that helped solve a homicide with local CBS affiliate• Newspaper won "Best in State"• Was a reporter from 1990 to 1992 and became the News Editor in 1992 to 1993• Won an individual award (3rd place) for photography in the state of Missouri