Linda Galforg Email & Phone Number

Sertã, Castelo Branco, Portugal

Despite economic fears and the challenges of Brexit, and the Covid Pandemic, Black Book Business Consulting Ltd has received 4 awards to date. We have been awarded "Digital Marketing Agency of the Year" in the Corporate LiveWire Global Awards 2020, “Most Trusted Digital Agency 2020 -Essex” in the SME Enterprise Awards, “Best Digital Strategy Business Consultancy” in the SME Greater London Enterprise Awards 2021 and “Digital Strategy Business Consultancy of the Year” in the Corporate LiveWire Global Awards 2021/22. Our strategic business marketing, research, digital engagement, and social media management has enabled companies to successfully garner international investment and trading contracts, increase market share, as well as recognition in UK marketing, business, campaign, and environmental awards. As a digital marketing agency partner, we provide an integrated approach to meet business objectives and can deal with business challenges and issues. As a trusted digital agency marketing partner, we ensure brands have a consistent style, tone and voice and digital collateral which works seamlessly to meet business objectives. We help our partners build authentic brand content and strategies tailored to their specific target audiences, budget, and goals. We have successfully partnered and consulted with companies within the International Healthcare, Recruitment, Education, FMCG, SaaS, Cleantech, Construction, Insulation, Solar PV, HVAC, and Eco Home sectors as well as being at the forefront of award-winning local authority carbon reduction campaigns. We offer flexible support and management packages to small and medium-sized businesses as well as corporates who may be amid preparing for Management Buyouts, Acquisition or Merger. We strive to offer business owners, CEOs, CFOs and stakeholders' peace of mind by creating digital campaigns and marketing management services. to meet their goals and targets.

Leigh-On-Sea

I am passionate about assisting business owners to realise their potential by developing their business, communication, sales and marketing strategies. Over the last 17 years, I have worked with hundreds of businesses to improve strategy, process, and delivery and achieve success. I make them aware that they need to take a serious professional approach to developing their business utilising modern technology and channels. The key to success is to combine technology and brand communication into one cohesive strategy, to drive search engine visibility, attract more interested visitors to the website who purchase products and services.I support businesses in developing a variety of useful and authoritative thought-leadership collateral and activities which include articles, blogs, videos, white papers, speaking engagements and involvement with key 3rd party organisations. I assess individual business requirements and budgets and strive to add value with activities which improve quality and accessibility of communication to build brand reputation and sales. We can create and manage your integrated digital strategy and provide your business with a sustainable competitive advantage for as little as £500 per month.

Brentwood

Objective: Increase national and international market adoption by healthcare and education specialists looking to further their careers in the UK with a specialist recruitment company which truly offers a full concierge package to candidates and clients alike.Marketing Strategy: Identify complex target audiences, tailor approaches, marketing activity and spend, review pipelines, marketing budget, marketing activity and collateral to increase market share and brand recognition. Marketing Plan: Develop and refine tailored marketing collateral and campaigns to reach out, identify and focus on specific target audiences. Identify whether additional support or training is required for current marketing department to fulfill the growing needs of a very ambitious growing company.

International

I worked with SafeRock® Minerals Ltd, to launch and establish the new brand and products in an international market. January 2013 – March 2016. SafeRock Minerals Ltd is an international FMCG headquartered in Essex with offices in Northern Ireland and India. It owns a quarried natural mineral resource certified for use as a mineral soil conditioner which is used to decrease our dependence on chemical fertilisers.• Created a robust brand and marketing strategy to deliver strategic objectives• PESTLE & SWOT analysis to identify to how to differentiate, and innovate business models and take advantage of digital and emerging technologies• Launched the company and products in an international marketplace to attract investors and buyers• Researched and wrote all online and offline collateral including correlating information for reports and proposals for global circulation• Created Corporate Social Responsibility (CSR) Statement • Insisted that we work towards gaining ISO9001 and ISO14001• Led in creating and developing the website: saferockminerals.com • Ensured the business development team and distributors had adequate marketing collateral including case studies and technical reports• Launched company and through social media forums, Facebook, LinkedIn, Twitter & Pinterest• Ensured all marketing collateral was consistently and innovatively represented – Brand Management• Led the brand planning process and assured delivery of a robust integrated plan that took account of the macro and micro market economic environment• Reported on progress and provided appropriate information and commentary to key stakeholders• Approached expert agronomists to comment and lend gravitas to our products, proposals and reports• Created a compelling combination of strategic and supporting media channels ABL• Built extra credibility for the existing brand suite and researched B2C retail options

Essex

Due in part to my sustained efforts as an influential member of a strong SMT, Climate Energy was recognised as the 4th fastest growing Cleantech business in Europe; placed 3rd in in the Sunday Times Deloitte Buyout Track 100, and 55th fastest growing company in the UK, according the to the Sunday Times Fast Track 100 2012.• Created the brand and marketing strategy to deliver the strategic objectives of the Group• Built on our existing position in the managed energy services sector• Represented Climate Energy and associated brand propositions, consistently and innovatively, through all aspects of the marketing mix• Led the annual brand planning process and ensured delivery of a strong integrated plan that took account of the macro and market economic environment and increased Climate Energy brand awareness• Reported on progress against targets and provided appropriate information and commentary to key stakeholders• Ensured that Climate Energy had an effective combination of strategic and supporting agencies to deliver the agreed marketing plan• Built extra credibility for the existing brand suite, identifying and developing new sectors and categories as appropriate• Ensured that partners, sales and supply chain were fully involved to identify new opportunities, develop new products and service offerings• Raised the profile of the Group by sponsoring business awards throughout Essex with the Newsquest Group• Created, guided and nurtured a skilled, dedicated and passionate marketing and communications team, united in purpose and values.

Essex

Working on a consultative basis with clients to improve their business reach and clarify their product and service offerings across a broad range of industry sectors. My responsibilities include the following: • SWOT and PESTLE analysis for new clients, services and products • Identifying and resolving key business issues• Revising or composing business and marketing strategy/plan• Working collaboratively alongside business owners, business development and marketing directors• Identifying new business sectors and capitalising on established and potential revenue streams• Developing and creating marketing, communications and PR strategies including social media• Promoting the company image in line with business goals• Improving internal and external communication• Organising and managing budgets and reports• Creating proposals, pitches and presentations• Research and copywriting for press releases, newsletters, case studies and corporate literature• Managing a stable of freelance consultants and external agencies• Using my network of media contacts to ensure local, regional and national PR coverage• Using my network of industry contacts to introduce potential new strategic partnerships

Waltham Forest

I worked to improve business reach and clarify product and service offerings across a the further and higher education sector. My responsibilities included the following: • Managing and leading on business development and marketing issues• Identifying and resolving key marketing issues• Revising and composing a new business and marketing plan• Working collaboratively alongside senior lecturers across the college• Identifying new business sectors for training Capitalising on established and potential revenue streams• Developing and creating marketing, communications and PR strategies • Promoting the college image in line with business goals• Improving internal and external communications• Creating proposals, pitches and presentations• Research and copy writing for press releases, newsletters, case studies and college literature • Managing a stable of freelance consultants and external agencies• Using my network media contacts to ensure local, regional and national PR coverage• Using my own network of industry contacts to enhance training and education offerings

Bsc Hons, Media Production & Technology, 2:1

Media Production & Technology B.Sc (Hons)

Education record

Activities and Societies: Captain of the netball team Prefect Librarian Captain of the netball team, Librarian, Prefect