Localization Strategist | Digital Marketing & Growth Strategist | Co-founder in LogTech | DisrupterWith a passion for behavioural patterns, transformation, and growth I am always curious about the next big trend. Data-driven marketing, lead generation, user experience and transformational leadership are my key areas.People's expectations have changed. Companies must adapt faster to the new world, and always be on the move.I am a holistic leader who puts the team first. Diversity is the key to efficient daily operations and delivering high-quality outcomes and results. It´s important not to forget the fun factor. I am the Co-founder of Adnavem marketplace, a SaaS-enabled tech company built to disrupt the transport and logistics industry. The customer experience is a key driver for a successful business. I am passionate about working in the B2B business sphere and I am convinced that accessibility and customer focus are differentiators for any business.I am self-motivated, objective-driven and I always bring a lot of passion into my work, I am often seen as a positive force in the teams that have led and worked in. My special competencies are in Entrepreneurship, Leadership, Digital & Online Strategy, Digital & Data-driven Marketing, Strategic & Tactical Sales, Change & Project Management, Public Relations, Brand, Strategic Communication & Content Strategy. At Mölnlycke Healthcare, Scan Global Logistics and Gunnebo Security Group I had the opportunity to work closely with the executive management, driving and supporting marketing & communication initiatives & projects. At Adnavem I was part of the founding team as well as the management team. Fun fact: In 2001/2002 I was heavily involved in the Irish release of Lord of the Rings; managing all PR & marketing activities and the red carpet premiere screening with cast and media present.