Linda Gerardi

Linda Gerardi Email and Phone Number

About Linda Gerardi

15+ years of wide-ranging industry experiences in product and marketing management with a focus on strategy and execution to achieve business results. Creative problem solver with proven ability to identify unmet customer needs, formulate creative solutions, and lead high-performing teams to develop and deploy products that delight customers and achieve business objectives. Demonstrated achievements in designing and executing effective local and global GTM plans. My expertise includes: Product / Portfolio Strategy, Roadmapping, and Implementation Agile Methodologies and B2B SaaS Products in Various Industries Product Concept to Successful Launch Execution Through Solid GTM Strategies Market/User Research, Data Analytics, and Design Thinking Build, Lead, and Mentor Onsite and Remote Global TeamsI am available to discuss both remote and onsite opportunities . Please contact me at 512.658.2204.

Linda Gerardi's Current Company Details
WPS - Educational and Psychological Assessments

Wps - Educational And Psychological Assessments

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Vice President of Product
Linda Gerardi Work Experience Details
  • Wps - Educational And Psychological Assessments
    Vice President Of Product
    Wps - Educational And Psychological Assessments May 2022 - Present
    Torrance, Ca, Us
    Lead and manage a team of product managers, product owners, designers, and engineers to build and implement product strategies consistent with the WPS vision. Integrating product management capabilities within the organization.
  • New Meridian
    Director Of Product Management
    New Meridian Jan 2022 - May 2022
    Austin, Texas, Us
  • Houghton Mifflin Harcourt
    Product Marketing Director, Assessment & Platform
    Houghton Mifflin Harcourt Mar 2021 - Jan 2022
    Boston, Massachusetts, Us
  • Cisco
    Senior Product Management Consultant
    Cisco Aug 2020 - Apr 2021
    San Jose, Ca, Us
    * Product management responsibility for the Cisco Digital Learning B2B SaaS offering. * Establish and own the strategy and roadmap for growing an early-stage SaaS product.* OKR squad lead of a multi-functional team to design, architect, and develop an offering for channel partners.
  • Ez Texting
    Senior Product Marketing Manager Consultant
    Ez Texting Jun 2020 - Sep 2020
    San Francisco, California, Us
    Four-month assignment to evaluate multiple competitors and build a playbook for sales, marketing, and product management that included battlecards, feature glossary, value propositions/positioning, pricing models, and technical specifications.
  • Committee For Children
    Director Of Product Management
    Committee For Children Sep 2019 - Feb 2020
    Seattle, Wa, Us
    Managed the short- and long-term vision, strategy, and roadmap for a $30mm digitally inspired innovative product and services portfolio for the rapidly growing social-emotional learning (SEL) market for K-8, out of school, and adult instructors. Led and mentored team of product managers, product owners, project managers, and scrum masters, and provided day-to-day operational leadership to ensure tight linkages across product priorities, market, and customer requirements.
  • Pearson
    Vice President, Product Management, Clinical Assessments
    Pearson Jan 2014 - Jul 2018
    London, Gb
    Accountable for $50MM portfolio of software and SaaS offerings for highly regulated healthcare, K-12, and Higher Education verticals. Led team of managers with responsibility for portfolio vision, strategy, and growth of existing and new products. Served as a champion of the customer and portfolio and provided critical thought leadership, marketing, and management expertise to accelerate growth and profitability.Selected Accomplishments:• Generated $10.0mm in incremental revenue by developing a GTM strategy focused on an “all you can eat” business offering.• Implemented subscription business model and established a set of KPIs around usage, renewal rates, and new customer signups. Renewal rates averaged 91%+, while new subscriptions sold increased 10% year over year.• Oversaw security and compliance (i.e., HIPAA, FERPA, and EU’s GDPR) and the migration from on-premise hosted to AWS cloud services.
  • Pearson
    Senior Director, Q-Interactive
    Pearson Dec 2011 - Oct 2014
    London, Gb
    Led innovative transformation of 90+ year shift of paper screening and assessment tools to a SaaS solution. Developed customer-centered solution from vision through concept to strategy, development, and market introduction of Q-interactive. Selected accomplishments:• Managed team of 10+ marketing, design, and sales professionals to complete marketing and communication plan, sales collateral, case studies, website creation, etc., for introduction into 3 international markets.• Established a dedicated U.S. based team to sell digital solutions by creating a successful sales kit with tools to know what to sell, where to sell, and how to sell that was leveraged in 10 countries.
  • Pearson
    Director, Technology Portfolio
    Pearson Jan 2008 - Dec 2011
    London, Gb
    Managed software product portfolio.Selected accomplishment: • Developed business plan, migration strategy, and implementation plan for three legacy systems and 100+ products into a common B2B web-based platform.• As an "intrapreneur," created vision and plan to disrupt paper business and executed a skunkworks spin-out that received approval from the C-suite and Board for funding.
  • Harcourt Assessment, Inc.
    Group Product Manager, Speech-Language And Occupational Therapy Portfolio
    Harcourt Assessment, Inc. Jan 2006 - Jan 2008
    Us
    Directed estimated $38.0mm speech-language and occupational therapy portfolio and led a team of 4 managers.
  • Dell, Inc.
    Senior Product Marketing Manager
    Dell, Inc. Sep 2000 - May 2005
    Round Rock, Texas, Us
    Managed $400mm worldwide entry-level personal computer product portfolio for consumer and small business market segments. Created global product strategy and plan for the first sub-$500 computer offering. Responsible for all GTM deliverables for APAC, EMEA, and North America.

Linda Gerardi Skills

Product Management Strategic Planning User Experience Design Strategy Marketing Strategy Start Ups Management Product Marketing Strategic Partnerships Competitive Analysis Cross Functional Team Leadership Analytics E Commerce Product Development Product Launch Market Research Market Analysis Publishing Change Management Program Management Management Consulting Entrepreneurship Innovation Email Marketing Business Planning Multi Channel Marketing Sales Management Leadership Brand Development Marketing Management Team Building Pricing Lead Generation Digital Marketing Crm Demand Generation

Linda Gerardi Education Details

  • Kellogg Executive Education
    Kellogg Executive Education
    Digital Marketing Strategies
  • Depaul Driehaus College Of Business
    Depaul Driehaus College Of Business
    Marketing
  • Hawaii Pacific University
    Hawaii Pacific University
    International Business

Frequently Asked Questions about Linda Gerardi

What company does Linda Gerardi work for?

Linda Gerardi works for Wps - Educational And Psychological Assessments

What is Linda Gerardi's role at the current company?

Linda Gerardi's current role is Vice President of Product.

What is Linda Gerardi's email address?

Linda Gerardi's email address is lg****@****orp.org

What is Linda Gerardi's direct phone number?

Linda Gerardi's direct phone number is +151265*****

What schools did Linda Gerardi attend?

Linda Gerardi attended Kellogg Executive Education, Depaul Driehaus College Of Business, Hawaii Pacific University.

What are some of Linda Gerardi's interests?

Linda Gerardi has interest in Science And Technology, Children, Education, Health.

What skills is Linda Gerardi known for?

Linda Gerardi has skills like Product Management, Strategic Planning, User Experience Design, Strategy, Marketing Strategy, Start Ups, Management, Product Marketing, Strategic Partnerships, Competitive Analysis, Cross Functional Team Leadership, Analytics.

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