Welcome to my LinkedIn profile! For me, formulating data-informed strategies is a load of fun. I love the thrill of problem-solving; hunting down information, unpacking and making simple sense of it. The only thing thats changed after 25yrs of doing what I do, are the channels and speed I can now effortlessly access information / data. With over two decades of experience as a go-to-market strategist, I've had the privilege of assisting organizations of all sizes – from startups and SMEs to multinational corporations. My journey in this field has taught me a fundamental truth - every idea is intrinsically good. It's the launch strategy and execution that makes or breaks a great idea. And don't take my word for it. There is more than a decade of quantitative research that proves it to be true. This new learning came when I met data scientist and venture capitalist, Thomas Thurston. He, with Harvard Business School Professor and founder of disruption theory, Clayton Christensen, led the initial research whilst he was at Intel Capital in 2006. That research continues to today, the largest global database of innovation outcomes. The research's findings, with 95% statistical confidence, reveals a game-changing strategy, that when applied, reliably and consistently delivers 3-6X success rates and an exponential YoY return.The research found that the competitive nature of markets is at the heart of why good ideas don't realise their full potential (fail). To win requires a deep knowledge of the market and a counter-intuitve tweak to the launch strategy (aka go-to-market). Combining these research-backed strategies with the power of AI, innovators and entrepreneurs can rapidly gain the depth of market knowledge and heighten their chances of successfully commercialise their idea. I offer advisory services, leveraging my wealth of experience, access to AI market research tools and the transformative capabilities of science-based strategies. Whether you're a startup looking to launch a game-changing product or service, or an SME seeking to transform its business, I'm here to problem solve, find the insights that matter and guide you on your journey to success.