Linda Williams Email and Phone Number

Power Integrations, Inc. is a leading innovator in semiconductor technologies for high-voltage power conversion. The company’s products are key building blocks in the clean-power ecosystem, enabling the generation of renewable energy as well as the efficient transmission and consumption of power in applications ranging from milliwatts to megawatts. I manage a team of ten and oversee global PR, web, lead gen, digital marketing, tech docs, events, advertising, social, content marketing, customer marketing, and brand for this public (NASDAQ: POWI) company.

Lead account teams for integrated communications strategy and execution. (contract position)• Message and storyline development• Content strategy and creation• Thought leadership• Speaking and event programs• Press, analyst and influencer relations• Contributed content• Product launches• Social media campaigns• Customer case studies / advocacy development.

Principal/Consultant – Provide project-based and ongoing strategic counsel, leadership, planning and execution for a variety of marketing communications projects and programs.Recent clients: • Delphon – Strategic planning, positioning & messaging; conducted executive workshops, wrote case studies • SMART Global Holdings, Inc. – Strategic planning, positioning and messaging; conducted exec workshops• Knowles Intelligent Audio – Strategic messaging, content development (web, blog, social, bylined articles), product launch & partner communications• Xilinx – Built formal customer advocacy/case studies program: developed strategic customer advocacy plan, interviewed customers and produced video and written case studies, revamped customer section of web site, established in-house cross-departmental customer advocacy council• ND Paper – Stakeholder communications (media, union reps, employees, management, local and state government and community) for acquisition of 2 paper mills and operations office• Intermolecular – Developed social media plan, provided social media training• Ampere – Provided written competitive messaging analysis

Head of global corporate communications for cybersecurity startup.• Identified topics, crafted, conducted customer surveys to support strategic communications campaigns• Conducted formal review and RFP process to hire and transition to new PR agency within first 45 days• Increased total news coverage YoY by 2.5X in first 12 months in a market with more than 1400 startups• Increased share over voice (news, blogs, social) YoY by 2.5X (from 4% in Q4 2015 to 10% Jan-Oct 2016) • Grew social channel followers 62%; outlined social media posting process for marketing & sales engagement• Identified, secured, wrote, taped public customer references for news, awards, speaking, web, video, blog• Partnered with HR Director to ID internal communications needs / channels, corporate values.

Communications Director – Developed and executed the communications strategy for Ustream’s technology platform, products, and executives through a variety of channels including AR, PR, social media, customer references, investor and employee communications. Increased brand awareness prior to IBM acquisition.• Led all media relations activities: media dinner, spokesperson prep, media briefings and interviews• Managed agency, budget • Oversaw blog and social media presence• Created corporate vision statement and storyline• Produced written/video customer case studies testimonials• Prioritized AR budget, relationships and briefings. Prepared company’s 1st Gartner MQ submission• Wrote quarterly investor communications for CEO• Trained and managed marketing department interns

Head of global PR, social media, analyst relations activity for Spansion corporate and product. PR contact for all products, Americas and China. Acquired by Cypress, then Infineon.• Launched Core & Code, Spansion’s first digital magazine for embedded designers/customers• Managed agency and contractors for all product PR, AR, content development and social media activities• Oversaw Spansion-owned social media channels to increase social media presence ~21% YoY • Oversaw press announcements/global press conferences: created messages/releases/Q&As, media trained execs, staffed briefings, followed up with reporters, resulting in ~12,000 positive global press mentions/750 unique articles annually including: 12 segment articles, 12 bylines, and 20 top tier features

Provided strategic counsel, leadership, planning and execution for a variety marketing communications projects and programs. Clients: • Revionics – Prepared competitive messaging analysis, key talking points, exec prep for financial analyst tour• ZNYX – Oversaw corporate repositioning, managed ongoing corporate/product communications and PR

Directed all PR, AR and customer case study/reference activity for 15 product lines under 11 business units in a 550-person IT platform and solutions organization. • Managed annual $500K PR budget, PR agency, analyst subscriptions, writers, and consultants• Developed customer case study and reference program for IT platform and solutions groups; increasing active customer references 300 percent and case studies by 400 percent.• Managed US side of NEC’s 1st Global Analyst Summit in Japan; attended by top 20 US IT analysts• Oversaw campaigns to secure inclusion in three Gartner Magic Quadrants in which NEC had been excluded• Managed customer video/photo shoots, copy/video/photo editing/approvals for global corporate ad campaigns including ads in Business Week, InformationWeek, and Computerworld• Generated more than 75 news releases, 150 unique articles, 20 speaking engagements, and 5 awards; increasing visibility with a decreasing budget• Drove initial social media program by offering blog comments and creating / updating an NEC Twitter profile• Led or contributed to messaging and marketing planning for several business units• Counseled senior management on communications strategy, media and analyst relations, messaging• Wrote press releases, contributed articles, awards submissions, case studies, speaking proposals, PR plans

Vetted and interviewed customers; wrote, edited and processed reviews and approvals of customer case studies for VMware, 3Wedge, Mpath, Accrue, Workscape. Grant-writing, meeting facilitation, management consultant, board member for local nonprofit.

Oversaw communications activities related to the company’s core technology products. Managed technology and partner announcements. Hyperion acquired by Oracle.• Created presentation content for press at worldwide sales and user conferences• Developed messages for press, analysts, partners and employees• Coached and prepared executive and engineer spokespeople for press/analyst interviews• Worked with sales reps, customers and partners to develop media references

Managed PR for all of company’s corporate and product initiatives. Provided strategic corporate, product, employee and executive communications counsel. Developed and implemented internal and external corporate communications programs to support company’s strategic goals. Company folded when dotcom bubble burst.• Built relationships with analysts and editors to create awareness and build corporate credibility• Oversaw employee communications• Managed corporate communications budget

Managed all corporate and product communications activities for high-tech startup. Built communications department from the ground up. Managed Web and trade show presence.• Hired and managed three MarCom employees and external communications vendors• Managed discretionary/project budgets• Managed corporate identity and brand development• Managed advertisements, collateral and technical literature development• Managed advertisement placements, directory listings and direct mail campaign