Linda Haines work email
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Experienced marketing and business development strategist. Proven leader and innovative problem solver.ACHIEVEMENTS• Increased year-over-year sales of beauty training facility during pandemic • Increased new client acquisition of mature dental practice by 20% in one-year.• Developed automated marketing communication and sales follow-up which resulted in a 66% increase in training enrolment• Successfully entered and won awards for innovative websites and technology. • Initiated and managed public relations campaign which resulted in cover story of The Star Saturday edition. • Conceived successful trade show booth that resulted in highest trade show sales in five years• Managed online strategy which resulted in an increase of 150% of unique visitors and 20% of online demo requests• Launched business management award in beauty industry to recognize small business owners • Enhanced corporate profile by contributing articles to industry specific magazines• Developed and executed successful educational events in seven cities across North America in partnership with two largest beauty associations in Canada and the US
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Chief Operating OfficerLashforever Canada Aug 2023 - PresentToronto, Ontario, CaChief Operation Office responsible for measuring success of growth and overseeing company activities. Providing strategy in all areas including marketing, sales, fulfillment, operations, finance and customer services. -
PrincipalJustiz Marketing Jan 2006 - PresentMarkham, Ontario, CaWith over 20 years of marketing and business experience, Linda has been instrumental in helping SMEs grow their business and improve their profitability. “Measurable meaningful marketing” is Linda’s mantra. Driven by measurable success, Linda provides marketing and business strategies that provide results. -
Chief Executive OfficerLashforever Canada Dec 2018 - Sep 2022Toronto, Ontario, CaWith an extensive background in marketing, sales and business strategy, Linda led Lashforever Canada in a transformation of business, marketing and sales strategy. This resulted in automated workflows, improved project management, improved business protocols, streamlined fulfilment and shipping, and improved customer service for Lashforever’s partners. During Covid-19, Linda was instrumental in assisting Lashforever Canada as they pivoted from a services and training focus to a manufacturer and distribution focus. Lashforever Canada won national and global beauty awards for their products helping them to gain national recognition. A targeted marketing program using LinkedIn, trade shows, and a strong online presence accelerated growth with over 60,000 retail locations carrying Lashforever Canada's products. Linda also acted Lashforever Canada’s financial analyst, managed all budgets, and oversaw operations. She was honoured to to support Lashforever Canada’s growth and future.
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Marketing DirectorSolidcad May 2012 - Dec 2013Richmond Hill, On, Ca• Participated in the Executive Management Team • Developed the company vision, strategy and brand. Promoted the mission, vision and values.• Managed and mentored the marketing department and third-party consultants• Implemented and executed marketing best practices• Measured effectiveness of marketing through bench marking, developing and tracking metrics• Evaluated customer research, market conditions, and competitor data • Managed all aspects of marketing collateral and sales materials production, receipt and distribution• Measured communications and marketing initiative effectiveness to gain a continuous improvement process• Negotiated contracts with vendors and suppliers including web design, graphic design, prospecting call centres and event management• -
Director Of MarketingMilano Software Feb 2009 - May 2012Richmond Hill, Ontario, UsProvides business management software to over 3500 salons, spa, and medical spas in Canada and the United States• Created and executed the marketing strategy and all supporting collateral• Analyzed, measured and improved the web traffic specifically using AdWords• Developed and lead a successful competitor’s strategy to acquire clients that used the software of competition• Developed software and hardware bundling packages• Developed a series of three-day business education & software training in seven cities across Canada and the US• Managed influential partner relationships• Managed internal programs which included an increase in monthly support• Managed internal programs which included a reactivation program for lapsed support contracts
Linda Haines Skills
Linda Haines Education Details
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Edinburgh Business SchoolMarketing -
University Of CalgaryEducation
Frequently Asked Questions about Linda Haines
What company does Linda Haines work for?
Linda Haines works for Lashforever Canada
What is Linda Haines's role at the current company?
Linda Haines's current role is COO.
What is Linda Haines's email address?
Linda Haines's email address is li****@****ing.com
What schools did Linda Haines attend?
Linda Haines attended Edinburgh Business School, University Of Calgary.
What skills is Linda Haines known for?
Linda Haines has skills like Marketing Strategy, Social Media Marketing, Brand Development, Online Advertising, Marketing Communications, Advertising, Direct Marketing, Business Development, Email Marketing, B2b Marketing, Marketing Communications Planning, Marketing.
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