Linda Haines Email & Phone Number

Toronto, Ontario, Ca

Chief Operation Office responsible for measuring success of growth and overseeing company activities. Providing strategy in all areas including marketing, sales, fulfillment, operations, finance and customer services.

Markham, Ontario, Ca

With over 20 years of marketing and business experience, Linda has been instrumental in helping SMEs grow their business and improve their profitability. “Measurable meaningful marketing” is Linda’s mantra. Driven by measurable success, Linda provides marketing and business strategies that provide results.

Toronto, Ontario, Ca

With an extensive background in marketing, sales and business strategy, Linda led Lashforever Canada in a transformation of business, marketing and sales strategy. This resulted in automated workflows, improved project management, improved business protocols, streamlined fulfilment and shipping, and improved customer service for Lashforever’s partners. During Covid-19, Linda was instrumental in assisting Lashforever Canada as they pivoted from a services and training focus to a manufacturer and distribution focus. Lashforever Canada won national and global beauty awards for their products helping them to gain national recognition. A targeted marketing program using LinkedIn, trade shows, and a strong online presence accelerated growth with over 60,000 retail locations carrying Lashforever Canada's products. Linda also acted Lashforever Canada’s financial analyst, managed all budgets, and oversaw operations. She was honoured to to support Lashforever Canada’s growth and future.

Richmond Hill, On, Ca

• Participated in the Executive Management Team • Developed the company vision, strategy and brand. Promoted the mission, vision and values.• Managed and mentored the marketing department and third-party consultants• Implemented and executed marketing best practices• Measured effectiveness of marketing through bench marking, developing and tracking metrics• Evaluated customer research, market conditions, and competitor data • Managed all aspects of marketing collateral and sales materials production, receipt and distribution• Measured communications and marketing initiative effectiveness to gain a continuous improvement process• Negotiated contracts with vendors and suppliers including web design, graphic design, prospecting call centres and event management•

Richmond Hill, Ontario, Us

Provides business management software to over 3500 salons, spa, and medical spas in Canada and the United States• Created and executed the marketing strategy and all supporting collateral• Analyzed, measured and improved the web traffic specifically using AdWords• Developed and lead a successful competitor’s strategy to acquire clients that used the software of competition• Developed software and hardware bundling packages• Developed a series of three-day business education & software training in seven cities across Canada and the US• Managed influential partner relationships• Managed internal programs which included an increase in monthly support• Managed internal programs which included a reactivation program for lapsed support contracts

Msc, Marketing

B.Ed., Education