A seasoned director who leads high-functioning marketing and account management teams.A marketing strategist that develops GTM roadmaps, forms B2B, B2B2C and B2C marketing initiatives, and launches new clients to successfully drive revenue growth.An ally that cultivates trusting relationships with clients to forge client success including renewals, cross-sell and upsell opportunity and to exceed client expectations.A collaborative partner who works well with cross-functional teams… Show more A seasoned director who leads high-functioning marketing and account management teams.A marketing strategist that develops GTM roadmaps, forms B2B, B2B2C and B2C marketing initiatives, and launches new clients to successfully drive revenue growth.An ally that cultivates trusting relationships with clients to forge client success including renewals, cross-sell and upsell opportunity and to exceed client expectations.A collaborative partner who works well with cross-functional teams to align on business objectives and prioritize effectively to ensure timely and cost effective outcomes.A creative contributor who develops omnichannel campaigns, scalable marketing kits, compelling collateral, presentations for all audiences to support the sales process, educate consumers, and demonstrate the brand value and product positioning. Show less

Selected to spearhead the B2B and B2C marketing strategy and lead a multi-layered team of marketing managers that produced opportunity across the marketing funnel and grew revenue for the organization. B2B growth included new acquisition, cross-sell and upsell of high-quality caregiving and technology based education benefit solutions. B2C growth included an increase in adoption, utilization, enrollment, re-engagement and advocacy of benefit solutions. The curated marketing programs covered… Show more Selected to spearhead the B2B and B2C marketing strategy and lead a multi-layered team of marketing managers that produced opportunity across the marketing funnel and grew revenue for the organization. B2B growth included new acquisition, cross-sell and upsell of high-quality caregiving and technology based education benefit solutions. B2C growth included an increase in adoption, utilization, enrollment, re-engagement and advocacy of benefit solutions. The curated marketing programs covered over 1,300 top organizations across multiple industries, impacting over 11 million eligible consumers and contributing to $2 Billion in annual revenue.► Built and championed a team of 10 remote client engagement managers that developed customized engagement plans and integrated omnichannel campaigns for a client portfolio that drove 10-18% YOY growth, met the client success objectives, and exceeded revenue targets.► Cultivated persuasive and trusting relationships with clients, senior leaders including C-Suite stakeholders and cross-functional internal teams by creating vision, using sound judgement, delivering savvy negotiations, and providing problem-solving skills that exceeded expectations and surpassed client success objectives ►Devised best-practice systems that successfully launched and on-boarded over 200 new clients annually across all industries with a specialized focus on healthcare, professional services, consumer banking, retail, and hospitality verticals► Analyzed quantitative and qualitative data, and created KPI's to make informed decisions, implement changes, and optimize results Show less

Appointed to build and foster the B2B and B2C field marketing team during a company reorganization to charter differentiated marketing strategies for over 900 childcare centers with varying business models. ►Started a new functionality within the marketing department and built a high functioning team of remote Divisional Marketing Managers who drove strong performance in lead generation, customer acquisition, and customer retention►Expanded the centralized enrollment… Show more Appointed to build and foster the B2B and B2C field marketing team during a company reorganization to charter differentiated marketing strategies for over 900 childcare centers with varying business models. ►Started a new functionality within the marketing department and built a high functioning team of remote Divisional Marketing Managers who drove strong performance in lead generation, customer acquisition, and customer retention►Expanded the centralized enrollment management team and collaborated to integrate all enrollment systems to grow enrollment by 10% Year Over Year and fill unoccupied capacity ►Collaborated with 16 Divisional VPs to determine divisional goals, analyze market trends, and implemented a consumer multi-channel marketing strategy, including digital, SEO, email, app and events to drive customer acquisition Show less

Provided multi-site operational leadership to a group of center managers, who successfully met their center targets while aligning to company standards and goals. ► Often exceeded and always met all company objectives including financial performance, enrollment goals, quality standards, accreditation, HR management including lower than company and industry standards for turnover, higher than company average in customer satisfaction, employee satisfaction and client retention.►… Show more Provided multi-site operational leadership to a group of center managers, who successfully met their center targets while aligning to company standards and goals. ► Often exceeded and always met all company objectives including financial performance, enrollment goals, quality standards, accreditation, HR management including lower than company and industry standards for turnover, higher than company average in customer satisfaction, employee satisfaction and client retention.► Managed a multi-million dollar budget that exceeded revenue targets, controlled labor costs effectively and managed expense to maximize ROS and EBITDA►Oversaw recruiting, retention and succession planning program for a team of center directors and middle managers Show less